With two decades of experience in the antiques trade, Susan Ingram was somewhat surprised when her sales figures finally began to decline. It quickly became apparent that she would need to adapt a new strategy; otherwise the business would become a relic in its own right.
Signing on as a jack of all trades in 2007, Susan’s son Garrett Ingram helped to facilitate the shift away from antiques and toward the lucrative garden décor market. Garrett saw an opportunity to turn the family business, A Rustic Garden, into a burgeoning online enterprise. (more…)