Last week, I shared with you a report from The Big Money, which came up with a list of some of the world’s top 50 companies using Facebook to their advantage. After the article was released, the online magazine revealed another list known as the Twitter 12.
To figure out who would make it on the list, the company asked themselves one main question: Which companies get the most out of Twitter? The Big Money looked at a number of statistics, such as the number of followers, Twitter growth from September through November, how often and what exactly are these companies tweeting. The magazine only included companies with more than a million followers. (more…)