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Know When To Say When To Social Media

It’s Time To Clean Up Your Social Media Clutter
Out with the old and in with the new. Why wait around until spring time to start organizing your life, your home and, more importantly, your social media portfolio? With 2009 sprawling ahead of you it’s time sort the social clutter that’s been piling up around on your computer desk and in your inbox.

One way to start this process is to take inventory of the social networking and bookmarking sites you subscribe to, and decide which services you like best in each category. After all, everyone wants to save time and spending hours a day on multiple services isn’t nearly as efficient as getting extra quality time on the best services.
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Twitter User Falls from Sky

When Continental Flight 104 careened off the runway at the Denver international airport, it resulted in a broken fuselage, burning flames, torn away landing gear and engine, and temperatures so high that the interior compartments actually began to melt. The crash left thirty-eight injured and no deaths.

For software engineer and plane crash survivor Mike Wilson, there was little doubt about what to do in the wake of this traumatic event. Call home to let everyone know he’s okay? No, not quite. Check the other passengers and assess for injuries? Not exactly.
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Motrin Causes More Pain than it Cures

It kind of seems like a no-brainer, but viral marketing needs to be just as researched, focus grouped, and thought out as print advertising. While most people would respond to this with a hearty, “duh,” this is apparently a lesson that still needs to be learned by the ad agency that worked on the most recent viral campaign for the pain reliever Motrin.

Their latest marketing efforts created the following:

While Motrin wanted to convey the idea that they felt mother’s pain, the overly slick video only seemed to anger mothers and non-mothers alike. It’s painfully obvious now to Motrin (and most people who saw the ad) that this viral marketing effort was not created by or run by any real life mothers.
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All A-Twitter for New Features

If you thought Facebook and YouTube held court over the social media community, don’t forget that Twitter is also rapidly growing in popularity. For anyone out of the Twitter loop, the program is a free social networking service based around user updates, or “tweets.” Users can both create and read these tweets, which are limited to 140 characters. If you’re already a member of that community and want to maximize its benefits, check out some of these user-approved Twitter tools.

TweetWheel: Although the end results end up looking somewhat like a virtual spirograph, the application is actually quite interesting. Every one of your “followers” is placed on a circle and differently colored lines connect who knows who.
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