twitter Tag

Twitter Stops Cropping Pictures to Allow the Site to Focus More on Images

ieplexus blog 1 12-09-15The newest change to Twitter is its end to the photo cropping that ensured that all images were limited to a certain size on its timeline. Though Twitter began as a text only social media site, the site has since added the ability to post photos and even videos. Up until recently these were kept from dominating a timeline by being cropped to size, but now Twitter is allowing pictures to be viewed in full without a user having to click on the image to see the whole picture.

This new feature is sure to be a relief to all of the people who have previously been frustrated with the way that photos appeared. It is far simpler for users to scroll down their timeline without having to click on tweets in order to see the pictures in their full versions. Eliminating the cropping allows users to display photos as they are meant to see while allowing followers to easily look at pictures on the page. The new feature also changes the way that multiple pictures are displayed together to allow users to better show a collage of photos to their followers.

There is likely to be some level of frustration with the new photos among those more interested in the text part of the site since these are now overshadowing tweets without media attached to them. The photos take up a great deal of space in the timeline and are much more likely to gain focus from those scrolling through the page. Many people who joined the original version of Twitter might not be too happy about further changes to the focus of the site.

Twitter claims that it decided to make the change to bring the website up to date with the experience of modern media. It accepts that images are an important part of how people interact on social media and wants to add value to the way that photos are displayed within the website. Changes like this one bring Twitter into a better space to compete with other social media organizations such as Facebook and Instagram.

Social Media Helps Fuel Political Debate

ieplexus blog 1 11-11-15Since more and more people use social media on a daily basis it is becoming increasingly important for presidential hopefuls to interact with voters through the different social media platforms. Politicians use social media presence to provide voters with information about their views and to connect with younger voters who are less likely to tune in to presidential debates. They can also use information on social media to see the way that opinions over certain issues and hot topics of debate are viewed by the general public. Since social media has a growing influence in people’s lives, it is becoming a platform that politicians can use to interact with voters.

Some might feel like the politician with the most followers on Twitter or friends on Facebook, is the one most likely to secure more votes, but it isn’t that simple. Since people follow not only people that they actually agree with, but also accounts that are entertaining, it is likely that many followers and friends on Facebook and Twitter are actually looking for statements or possible slip ups that they can then share. In many cases, these items are shared along with sarcastic commentary to show the opinion of the person sharing the post. This means that in many cases the number of followers does not help anyone predict how many votes a candidate might obtain.

In the past, social media has been shown to give a positive boost to campaigns for different individuals. Many people would agree that President Obama was able to secure much of the younger vote at least partially because of his social media campaigns prior to the 2008 and 2012 elections. However, it isn’t about getting followers, but instead actually expressing opinions and interacting with voters. People are more likely to be able to communicate with politicians on a personal level over these platforms. Supporters of the candidates can also push information about the views of the candidate that they like the most, giving candidates an extra boost. For example, the supporter created hashtag for Bernie Sanders, #FeelTheBern, became a big deal on Twitter. This hashtag spreading information about the candidate, while requiring little effort by the politician himself.

While campaigning on social media is no doubt important, there have been many slips and failures throughout the time that politicians have been using social media as a campaigning tool. When Jeb Bush tried to start the slogan “Jeb Can Fix It”, Twitter users attacked the slogan, relating it to suspicions of his involvement with the voting scandal in 2000. Social media may be helpful to some candidates, but when something goes wrong with a campaign, social media makes it so that more people are more likely to hear about it. Campaigning in the age of social media has risks and benefits that were previously unheard of.

Twitter Polls Allow Users to Communicate on a Whole New Level

ieplexus blog 1 10-22-15In the world of social media, it makes sense for different websites to continually release new and different features that can set them apart from the others. Twitter is just one website that has been attempting to evolve to help keep the site popular. Since Twitter was first launched, there have been many big changes to the site to encourage people to continue using the site and to encourage new people to join. With some speculation that Twitter might be pushed out of the market by Instagram because of challenges within the platform, it is time for another big change.

The newest change for the Twitter platform is the roll out of a polling feature, which will allow followers to vote to signify their agreement or disagreement about a specific question or pick from two specific options available. This will allow businesses and individuals to put up simple polls to help them streamline a process that they might previously have conducted through hashtags or other Twitter features. This will make it significantly easier for anyone to use Twitter to construct an idea about the opinions of their followers.

The new poll feature of Twitter is starting out as something that will be fairly basic. Users will notice a pie chart button showing up on their Twitter within the next few days. By selecting this button, users will be able to construct basic polls to talk about anything as simple as whether a referee made the right call in a sports game or something that a business might actually need to collect information from customers about. This will give people who use Twitter the ability to communicate with their followers in a completely new way.

More Competition in the World of Live-Streaming

Picture 8-6-2015Live-streaming is something that I have discussed before. Applications like Periscope and Meerkat, which allow users to live-stream video on Twitter, are more popular than ever. Thus, it shouldn’t be incredibly surprising that there are other groups that are interested in getting in on the live-streaming magic. A number of other applications and updates are being released that will allow live-streaming to become available to an even broader audience, with a variety of different nuances and options that make them stand out from their potential competitors.

It’s probably least surprising that Facebook has decided to jump into the business of live-streaming, although they are handling it quite a bit differently than the options that have been available on Twitter. Facebook has added live-streaming as a feature called ‘Live’ to Facebook Mentions, which is the app that allows celebrities to connect with their fans. Thus, the live-streaming function is not available to all Facebook users and is instead only offered to those who have Facebook Mentions accounts. Anyone following these celebrities on Facebook is able to like, comment on, or share these live-streaming videos. The ‘Live’ product manager has stated that this feature may be rolled out to other users in the future, once the company has received feedback from public figures and viewers.

Another type of live-streaming has appeared that’s more accessible for the average person. With Blab, a new app currently in beta, users sign in with their Twitter information and can join a live-streaming video chat of up to four people. Effectively, the app manages to operate as Meerkat or Periscope, only for groups of people. Users can watch the video chat and can mute any of the windows at their leisure. Blab is expected to make waves, in that it could be used for interviews, debates, and other purposes.

Twitter Cracking Down on Joke Thievery

Picture 7-30-2015With its 140-character limit and far-reaching user base, it’s no surprise that many comedians have utilized Twitter to share jokes, quips, and puns with their followers, helping to develop their brand, bring in new fans, and make people laugh. However, there are plenty of people out there who aren’t particularly funny but still want to share jokes through Twitter, which is why uncredited joke thievery has become such a major problem on Twitter. It seems that finally Twitter is taking a stand against joke thieves.

Based on Twitter’s copyright rules, the social network is now allowing users to report tweets as stolen. When this occurs, the company will treat the report just like any other copyright infringement requests (which were previously mostly limited to images and videos). After determining if the tweet has indeed been stolen, the tweet will be removed from the thief’s page and marked as ‘withheld in response to a report from the copyright holder’.

This seems to all be part of Twitter’s recent decision to take a tougher stance against spam, abuse, and other problematic speech being shared on Twitter. Many of the joke thieves are spambots that simply repost things that are found on Twitter without credit. Of course, now that Twitter’s stance on this is out in the open, there are many people testing the waters of Twitter’s limits by tweeting out en masse the specific joke that was first recognized as an example of copyright infringement. It remains to be seen what will be done about things like this.

Twitter Searches for CEO, Begins to Make Changes

ieplexus blog 1-18-16Earlier this month, Jack Dorsey, the CEO of Twitter, announced that he would be resigning as CEO at the beginning of July, at which time he will be replaced by another CEO, chosen by Twitter’s board of directors. Having split his time between Twitter and Square, a platform for accepting debit and credit card payments, it is likely that he will be aiming to focus primarily on Square. Twitter’s board of directors has said in response that they are hoping to ensure that Dorsey’s replacement is focused entirely on Twitter. They want someone “in a position to make a full-time commitment.”

A shift behind the scenes isn’t the only thing changing for Twitter. There have been some major changes in the past weeks since Dorsey announced that he was stepping down. Last week, for instance, they announced that product pages would be creatable on Twitter, featuring tweets, supplementary information about certain products, as well as the ability for users to easily purchase that product through Twitter. Additionally, users will be able to view ‘top tweets’ about a product, effectively allowing Twitter to operate as a reviewing service.

In another interesting move, Twitter has announced something called Project Lightning, which is a feature that will allow users to browse tweets based on live events, from music festivals to protests. These experiences will be curated by a team of editors, rather than automatically swept in via hashtag. Overall, Project Lightning sounds somewhat similar to Snapchat Stories and its approach to handling live events. Project Lightning is expected to be released later this year. In the meantime, Twitter’s search for a new CEO might lead them down other interesting avenues. It’s not impossible that they wind up picking Snoop Dogg, who has put himself into the running.

New Touches to Twitter This Year

Picture 5-28-2015Just like any other social network, Twitter has been trudging along and updating its features to ensure that it remains competitive and provides its users with the best experience that they can possibly offer. Over the course of this year, Twitter has launched a number of features and services to enhance the overall Twitter experience. Earlier this year, Twitter launched a service for brands and celebrity users called TweetDeck Teams, which is intended to allow multiple people to tweet from a singular account. This service is intended to make it easier for team members to work together on Twitter.

Another service that Twitter launched back in February was an official WordPress plug-in that would allow Twitter to interact smoothly with the popular website and blog development tool. Although many Twitter-related plug-ins had been developed over the years for WordPress, this was the first official one released, intended to make it easier for visitors to tweet WordPress posts, embed tweets, and track ads for those running Twitter Ad campaigns on their WordPress blogs.

Updates to the interface of Twitter itself have also come up from time to time over the course of the year thus far. For instance, Twitter gave users the ability to easily embed Twitter videos on other websites back in March. Then, in April, Twitter began testing targeted advertisements that would appear directly on user profiles, with a ‘Suggested by Twitter’ tag. This is an effort to continue monetizing Twitter and making it profitable, while still being able to provide it to users as a free service.

Meerkat vs. Periscope: The Battle for Twitter

Picture 5-14-2015Back in March, I discussed how Twitter was entering the world of live-streaming with a third-party video app called Meerkat. With the popularity of live-streaming video already on the rise, Meerkat immediately exploded in popularity. However, the fact remained that Meerkat was launched by a third party and Twitter already had other plans for live-streaming video. Mere weeks after the launch of Meerkat, it was revealed that Twitter was already planning to launch their own live-streaming app called Periscope.

Twitter actually acquired Periscope in January, so live-streaming is something that has long been on their mind. Periscope launched at the end of March for iOS, giving Meerkat only a brief head-start in the Twitter live-streaming business. Upon the launch of Periscope, most news sources had only positive things to say. The interface was cleaner than Meerkat, there’s more interaction available between users, and most importantly, Periscope allows users to save streams and replay them later.

In response, Meerkat has been doing what it can to differentiate itself from Periscope and ensure that it’s still got a horse in the race. The people behind Meerkat have opened up Meerkat to other developers, transforming it into a platform that can be enhanced in various ways. Developed have already changed the Meerkat experience by adding automatic uploads of streams to YouTube, analytics tools, and better discovery for other users’ streams, among other updates. Periscope is currently in the top ten US social apps, while Meerkat is around #70, but these enhancements may help to give Meerkat a push.

Bringing Live Streaming to Twitter

Picture 3-12-2015Over the past few years, live-streaming has become immensely popular. This is largely thanks to the popularity of Twitch, which is a live streaming video platform that initially focused on streaming video game playthroughs and e-sports, though its brand has continued to expand. Amazon’s purchase of Twitch in September 2014 only helped to expand the brand’s popularity. Thus, it’s unsurprising that live-streaming has been on the brains of many people since Twitch’s surge in viewership, which has turned it into one of the top 200 visited websites on the Internet.

A couple weeks ago, Meerkat was launched as a live-streaming video app that works directly in conjunction with Twitter. Though Meerkat is an independent app with no official connections to Twitter, it uses Twitter to allow people to live-stream video or record video to be scheduled for a later tweet. As Meerkat runs live-streaming video, other users are able to engage the user’s Twitter account with replies, which appear at the bottom of the video feed. When the live-stream is completed, its default setting is to be ephemeral and disappear, although the streamer has the option of saving the video to their phone’s memory.

In the weeks since its launch, Meerkat has become extremely popular, though only time will tell if it will merely be a passing fad or if it will reach the same level of popularity as Twitch. In any case, Twitter has reportedly been in talks to purchase another live-stream app known as Periscope. Periscope has not yet launched, but beta testers have described the app as similar to Meerkat. If Twitter purchases Periscope and launches it, they could potentially be burying Meerkat before it has a chance to truly shine. At any rate, it’s definitely likely that live-streaming is going to be the next big thing for Twitter.

How Do Social Networks Seem Like They’re Psychic?

Picture 2-26-2015Occasionally, when you glance at the sidebar on Facebook, you might wonder how exactly it is that Facebook seems to know exactly how to cater to what you’re interested in. What you might not know is that Facebook has algorithms intended to help find the ads that suit you best. Since mid-2014, Facebook began using app and website data from your browsing habits, effectively going through your search history in order to determine which ads to target to you. While Facebook provides the ability to opt out of this, the default setting allows this sort of ad targeting to occur.

More recently, Facebook revealed that they were rolling out a new advertisement option called Product Ads, which are dynamically optimized to ensure that the products you see in the advertisements are based specifically on your interests and activities, as well as your location and whether or not you have already visited the advertiser’s website or used their application. These will be particularly useful for showing different types of products that come from the same company, such as Target and Shutterfly.

You may not realize how much information social networks can gather just from the things you have ‘liked’, the things you have posted and shared, and your general search history. One long-term study had subjects take personality tests and then used an algorithm based on their Facebook profile to see how closely their personality could be predicted alongside the test. The algorithm was able to produce a more accurate description of their personality than that subject’s friends and family.

Facebook is not the only social network that has been used to predict things. One study took a look at the emotional language used on Twitter, comparing the amount of angry tweets to mortality rates for atherosclerotic heart disease in particular counties. The researchers in this study determined that Twitter was actually a more effective means of predicting heart disease than conventional methods that look at smoking, diet, or obesity. This is evidence that a lot can be learned from social networks and these sorts of studies could wind up serving greater purposes than just targeting advertisements.