Business Blogs and the Media

When the phenomenon of blogs first started, they were simply a way for people to post their personal thoughts on the web, like an online diary. Blogs were bulky, had little features and were difficult to incorporate into a business. The few pioneers in the industry knew from the beginning however, that blogs would explode into the most effective form of communication on the web. These days, you can’t escape blogs if you spend any time online at all. Along the way, blogs emerged as an effective business tool and the media began to acknowledge the profound effect they’re having on the way we do business.

Countless articles have been written about the astounding effect blogs have had on business. Many chronicle the story of a small business with an innovative product that was picked up by bloggers and spread across the blogosphere in a matter of hours, resulting in an enormous buzz that led to extensive financial benefits. Businesses have been built on blogs, some emerging in a few days just through this aspect of utilizing blogs and viral marketing to get the word out.  This article highlights one of those stories.

In 2004, Business Week highlighted the power of business blogs on their front page, finally acknowledging that businesses better start a blog and begin to compete online or their competitors would certainly take advantage of this tool and outplay them in the market. The original article blazed a trail for what would be an ever-evolving love affair between the media, blogs and any business, be it online, small, large or anything in between. The article has been so popular that it’s recently been revised into a new article expanding upon the new market, social media. They’ve updated the information because of the continued evolving market and how important it is to stay on top of the latest trends. Any business looking to be successful should capitalize on these trends to capitalize on profit, simple as that.

Obviously, blogs are playing the most significant and important role in online marketing today. The media marketing buzz continues to surround this and showcases success story after success story. Even Entrepeneur magazine agrees that starting a business blog is the most effective means of giving your business a voice in the article Should you Start a Business Blog?

So if everyone else is catching on, how do you start your own blog and take advantage of this phenomenon? We can help. Contact us today and find out how you can have a fully customized business blog built, installed and connected for your business. Take a hold of the future of your success and capitalize on the most popular, affordable, effective form of marketing today, business blogs.

Advertising With A Business Blog

There are many advantages to advertising with a business blog in today’s competitive online marketplace.

For one, blogs carry more weight with search engines because they are updated regularly with fresh, informative content. This consistently updated information is a magnet for search engine robots. When these bots crawl blogs, the more information that can be found and indexed the better. Blogs add more and more content as they develop, thus helping that information reach more customers. The users finding blogs online are typically very targetted visitors, having searched for a specific keyword found in the blog to end up there. The owners of these blogs are also advertising their sites all over the internet and participating in the very active blog community.

Social bookmarks can be utilized alongside the blog, and if used correctly can generate traffic and links to the website virtually immediately. What does this mean for you as the website owner? An increase in business, plain and simple. With the addition of more articles, the blog literally explodes within the social bookmarks. Both the search engines and social bookmarking sites are supplied consistent, fresh content and the site will achieve much more exposure.

Advertising with a blog should be the first thing you do when considering how to market your website. The blog can accumulate links, supply fresh content and provide a gateway for which your customers can use to interact with you as the business owner.

If you own a home business, there is no more popular form of advertising than a blog. There are even more advantages to blog advertising than just the content and exposure, including the addition of RSS feeds. RSS stands for Really Simple Syndication, and enables a user to subscribe to your blog through a feed which is then read in a feed reader like Google Reader. This provides instantanous output of information to all the users who are currently subscribed to your feed and is an excellent way to keep people informed of new products, updates and sales.

Here at iePlexus, we’re experts in creating effective business blogs for marketing products and services on the web. We have experience with all phases of blog development and maintenance, as well as social bookmarking campaigns. Contact us today to learn how we can help grow your online business.