web design Tag

iePlexus Web Design and Development

iePlexus Web Design & DevelopmentWe didn’t start iePlexus as a web design and development firm. In fact, we had little intention of doing any serious website building beyond what our marketing programs called for when the company began. Web 2.0 Marketing and Social Media Advertising has always been our concentration, and its definitely where we feel we can serve our customers best. However, web design and development has always been an important part of an effective marketing program, and naturally some of our clients have come to us to help them with their web presence along with their exposure. Like a strong foundation, good design and development can enable a website to reach maximum potential. Even the most effective of marketing campaigns can sputter and cease if you don’t have a site that looks great, makes conversions, and is search and social media friendly.

With that being said, we’ve been doing web design and development as an a la cart service for clients since we rebuilt our own site back in early 2008. It makes sense that our customers who are really serious about their business and want the greatest potential to succeed would want a comprehensive, professional web presence from reputable, capable company, and that’s exactly what we offer. We can provide every service necessary to facilitate all aspects of an online business, and we’re proud of our work. Obviously, we will always specialize in marketing and continue to advance our Web 2.0 programs as the most important service offering, but along with that we want clients to know we have the tools, skills and experience to handle all facets of an online business.
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Design Matters

Being what I consider an industry veteran (I’ve been building and marketing websites since 1998), there’s always been one constant that separates the successful sites from those that fail: good design. It’s not the only rule to abide by, but it has very few exceptions. With the plethora of content management systems and website templates out there, it still baffles me that site owners don’t take advantage of these resources and still expect their sub-par design to have a chance against competition. I don’t claim to be the expert on this topic, but I certainly can spot a website where the owner has taken the time to consider form, function and presentation versus one that has enlisted cousin Jim, who’s a “webmaster,” to put together a company’s internet presence. Sure, saving a few bucks on a designer seems like a good idea, until you realize that the only traffic you receive is from a link in the design hall of shame (see this digg and this website). No where is this commandment of good design necessary than in e-commerce. When your site’s main purpose is to convert visitors into sales, a good design can be the pot of gold at the end of the rainbow, and a poor one can stifle even the best marketing. Let’s look at some components of good and bad web design in the e-commerce industry:
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