Last week, we told you about some of the new changes coming to Facebook and now a new feature, which opened today, may be appealing to businesses who have profiles on the popular social networking site. Facebook has said that nearly 2 billion items are shared each week through the site and the newly expanded share option will include a live counter and analytics for shared items. This means that when a user clicks the new share feature, they will be able to look at the number of views, shares, likes, and clicks to from that site.
An unidentified spokesperson for Facebook, who spoke with Web Pro News said, “Share analytics bring new opportunities to show how content is being shared on Facebook, such as Techmeme for selecting top stories and bit.ly for analyzing URL traffic. The new Share button is among the easiest Facebook Connect widgets to install and can be added to any website with just a few lines of code.” (more…)