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Creating Online Video Advertising that Converts

online video advertisingWhile most companies are now beginning to accept that adding videos to their websites could be beneficial, not everyone is going about it the right way. It isn’t enough to just have videos on your website. You have to make sure that you have the right types of videos to actually convert your visitors into paying customers. Good videos have the ability to do this.

 

When you are making a video for your website, you have to make sure that the video is constructed correctly so that you’ll be able to attract visitors to the video and get them to watch the whole thing. Some keys to making a great video are keeping the video short and engaging rather than making it drag on, adding a call to action to the end of the video, and possibly including a link that will take people from YouTube to your website or from your home page to your shop page.

 

Creating your videos for your website with conversions in mind will help to make it so that you are able to more easily generate sales from the videos that you include. Videos can introduce your business, talk about specific products, or give an overview of what your business is all about. Ending each video with a clear call to action and having this video not only on your website, but also on YouTube, can help you to increase visitors to your site and paying customers as well.

 

Having a great strategy for online video advertising can help your business grow in ways that normal content can’t. Since visitors to the website tend to enjoy videos and get more interested in your products or your business through them, you can use this as a great type of content for your website. Most people are more likely to watch a video than read content, so it is a good idea to include both on your website. With the right kind of video advertising, you’ll be able to see your business blossom.

Scheduling Social Media Advertising Can Help You Stay Focused and Consistent

schedulingWhile social media is a valuable piece of marketing your website online, it is extremely important that you don’t get too far off track while working with social media. Many business owners get caught up in all the features available in social media and soon find that they are posting in various ways all over these different social media platforms. While it is good to be consistently present on social media, it is more of a problem to have your social media focus being divided and potentially confused as you work with too many platforms.

 

One great way to make sure that you can be consistent and straight forward whenever you are marketing your website through social media is to set a schedule for yourself. This will help you divide the time that you have for social marketing between the various platforms and channels you work with. Scheduling specific time to work on your Facebook posts or YouTube videos will help you get something done before moving to another social media site. It is too easy to spend social media time trying to come up with ideas for posts for all your social media, leading one platform or more to become neglected.

 

For small businesses, it can be good to pick and choose which social media channels you are a part of. If you are selling items online, you have to make sure that you have time to focus on your website in addition to the time you spend on various social media platforms. Trying to cover too many channels at once can make it impossible for you to remain consistent on any of the channels you are working with. Start with one or two social media pages you can focus on. In the future, if you end up having more time or money to devote to social media, you can branch out again.

 

Staying focused and consistent is extremely important to making it so that you are able to use social media effectively when marketing your business. You’ll want to make sure that all the time and energy that you put into your social media advertising is something that really pays off. To make this possible, you’ll have to get yourself focused by scheduling out your time and not over committing by choosing to run social media through a whole bunch of different platforms.

Online Video Advertising Can Help Your Small Business Grow

online videoWhen businesses first began using videos to market themselves on the internet, it wasn’t clear where this would go in the future. Now that much of internet time is spent watching videos, it is understandable why more and more businesses are beginning to target their customers through online video advertising.

 

Using video as a marketing tool can be as substantial or limited as you want it to be. A small online business might want to start out by just putting a video on the landing page of their website. This is beneficial since people coming to your site will be able to watch a short video and learn what your company is about in a way that makes them more likely to absorb the information. Eventually, you can expand this marketing out adding more videos to your website and perhaps sharing them on YouTube and other social media platforms.

 

Many small business owners find that video is a great way to connect to their customers and make contact with them on a regular basis. In addition to videos on their own website, they can share videos on their Facebook page or even on Snapchat and Twitter that can help them connect to customers. For example, a person with a website selling RC drones might post a video of them flying one of their drones and doing certain tricks with it. This entertaining video will likely be shared by potential customers on social media allowing the business owner to get this product seen by many more people.

 

When you are marketing your business this way, you’ll be able to connect to customers and especially younger customers far more easily than if you are trying to pursue these customers through other avenues. Since each social media platform is different, make sure that you tailor these videos to the platform you’re displaying them on. For any video you use to market your business, try to grab people’s attention in the first few seconds as this makes it more likely for people to watch the videos all the way through.

YouTube and Social Networks

Picture 12-12-2013YouTube is one of the biggest websites on the planet. In fact, in terms of page views in the United States, the website is second only to Google, narrowly beating out major websites like Facebook, Yahoo!, and Amazon. However, the Internet is a volatile realm where updates are constantly required in order to keep websites current, as evidenced by YouTube’s recent attempts to delve into features that are typically associated with popular social networks.

Back in August, YouTube decided to launch MixBit, their attempt at a direct competition with instant video sharing apps like Facebook’s Instagram service and Twitter’s Vine mobile app, though MixBit is a little bit different than these services. The way MixBit stands out on its own is by allowing all MixBit videos to be used for editing, splicing, and mixing with other videos. Though MixBit videos can only be 16 seconds in length, they can be edited together into a larger video that’s up to an hour long.

Another way that YouTube has moved into social networking territory is their recent decision to require a Google Plus account to post comments on the site. With interest in Google Plus recently dwindling, it’s likely that this partnership with Google was done in an attempt to increase usage of their floundering social network. However, it appears that the fickle users of YouTube are not particularly happy with the requirement of a Google Plus account to comment on videos.

People on the Internet can often be resistant to change and it appears that petitions have already been created and tens of thousands of people have commented on a YouTube blog post announcing the change with angry complaints, obscenities, and demands to change the commenting system back to what it once was. Some don’t wish to have a Google Plus account at all, while others are reluctant towards having their real name posted on their YouTube comments. Either way, these changes appear to be here to stay, as YouTube is quite used to angry comments and they have made no movement towards pulling back from Google Plus support.

Google TV Aims to Fuse Television and the Internet

During the 2000s, Google effectively established itself as an innovator in the tech world, and the company is taking measures to ensure it maintains its status as an innovator in the industry. The company recently announced a new App Store, which will be opening later in the year, and now Google is branching off into a new media: TV.

At the company’s annual developer conference last week, Google executives unveiled Google TV. It’s no secret that people are eschewing commercials and traditional TV viewing in lieu of DVR recordings and online streaming video. In an attempt to capitalize on this trend, Google TV offer consumers a tool for organizing and watching all of their favorite shows in one location.

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YouTube Users to Soon Charge for Videos

In April, YouTube released a movie rental service that would allow users to watch a small selection of movies directly from the site. In a recent interview with Media Post, Hunter Walk, director of project management, said the site will allow users to charge a rental fee for their online videos. 

The details of the new rental program are still scarce, but will likely allow any user to sign up with the program, regardless of how many views they’ve had on YouTube. Users who rent the films will likely have access to the video for a 24-hour period and will be charged anywhere from $1-$6. (more…)

iePlexus Social Media News Brief: April 14, 2010

How your website’s speed will now play in where you show up in Google’s search results.  Twitter reveals a new feature, how this could impact businesses and Twitter users.  And get your Gleek on, Glee returns to TV this week but not after a few Glee viral videos hit the web.  We’ll take a look at some of them in today’s social media news brief for Wednesday, April 14, 2010. (more…)