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Twitter #Music Has Launched!

Picture 4-18-2013

In my last blog post, I talked about Twitter’s recent acquisition of We Are Hunted and their eventual plans to launch a music application that would work alongside Twitter. Well, it appears that the time has come already, as today Twitter officially launched and unveiled what they’re referring to as Twitter #Music, its title referencing the usage of hashtags that has become popular in recent years due to Twitter.

Similarly to Twitter’s recently released video app Vine, Twitter #Music is not directly included with the browser or mobile versions of Twitter; it can instead be downloaded via its own dedicated mobile app or accessed directly at the Twitter #Music page. At the moment, the app is only available on iOS and has not yet been announced for Android or Windows Phone, though it is likely that in the weeks to come, there will be formal announcements or releases for those platforms.

What Twitter #Music essentially does is it helps users discover new songs based on Twitter activity. It relies on tweets to detect what songs and artists are popular and also allows users to follow their favorite artists to see what they are listening to and following. The app pulls music from iTunes, Spotify, and Rdio to allow users to listen to previews of the songs that Twitter #Music has determined they might be interested in.

The main interface is separated into three tabs, the first two tabs showing information based on Twitter’s trending data to show off Popular and Emerging artists, respectively, additionally making it easy to immediately access that artist’s Twitter profile in a single click. The third tab is where recommendations are offered based on the artists that you have decided to follow on your Twitter account. Twitter #Music users can also see what their friends are listening to and can easily share with their own followers what music they are currently listening to.

It’s likely that, in the coming months, Twitter #Music will be evolving a lot more, as we will likely see Android and Windows Phone releases for mobile apps, as well as fine-tuning on Twitter #Music itself. As Twitter continues to expand – via Vine and Twitter #Music – it is also likely it will find other areas to delve into, which is likely considering it was recently reported that Twitter is in final negotiations with Viacom and Comcast to distribute TV clips via Twitter as well.  based on the artists that you have decided to follow on your Twitter account. Twitter #Music users can also see what their friends are listening to and can easily share with their own followers what music they are currently listening to.

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