Videos have been a major part of many social networks for quite some time now. At this point, Facebook is reaching over 3 billion video views a day. Over 50% of people in the United States that visit Facebook on a daily basis watch at least one video per day. Social networks that are focused purely on video, such as Vine, have continued to expand. Vine has recently launched Vine Kids, which is a kid-friendly version of the social network, which will allow children to share amusing videos with one another without running into potentially inappropriate content.
However, not every social network has excelled when it comes to videos. Surprisingly enough, Twitter has never had any direct video support, despite (or perhaps, because of) the fact that Vine is a Twitter acquisition. Recently though, Twitter finally got around to adding video support in the app itself. Not surprisingly, the interface looks quite similar to Vine, but videos that are shared can be up to 30 seconds long, instead of limited to 7 seconds, which is the case on Vine. It is likely that part of Twitter’s decision to add video support is to allow video ads to be shared on Twitter, to help generate income for the social network.
Not every social network is adding videos for the sake of advertisements though. The social network Ello was notoriously founded in response to Facebook, as a social network that vowed to never have any ads, instead generating money through paid-for features. Ello had a small surge in popularity when Facebook was under fire for cracking down on users that went by alternative names in their Facebook profiles. However, Ello’s time in the sun may have passed. Regardless, they recently added video support to the social network, in an effort to continue finding ways to make it better.