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Bringing Live Streaming to Twitter

Picture 3-12-2015Over the past few years, live-streaming has become immensely popular. This is largely thanks to the popularity of Twitch, which is a live streaming video platform that initially focused on streaming video game playthroughs and e-sports, though its brand has continued to expand. Amazon’s purchase of Twitch in September 2014 only helped to expand the brand’s popularity. Thus, it’s unsurprising that live-streaming has been on the brains of many people since Twitch’s surge in viewership, which has turned it into one of the top 200 visited websites on the Internet.

A couple weeks ago, Meerkat was launched as a live-streaming video app that works directly in conjunction with Twitter. Though Meerkat is an independent app with no official connections to Twitter, it uses Twitter to allow people to live-stream video or record video to be scheduled for a later tweet. As Meerkat runs live-streaming video, other users are able to engage the user’s Twitter account with replies, which appear at the bottom of the video feed. When the live-stream is completed, its default setting is to be ephemeral and disappear, although the streamer has the option of saving the video to their phone’s memory.

In the weeks since its launch, Meerkat has become extremely popular, though only time will tell if it will merely be a passing fad or if it will reach the same level of popularity as Twitch. In any case, Twitter has reportedly been in talks to purchase another live-stream app known as Periscope. Periscope has not yet launched, but beta testers have described the app as similar to Meerkat. If Twitter purchases Periscope and launches it, they could potentially be burying Meerkat before it has a chance to truly shine. At any rate, it’s definitely likely that live-streaming is going to be the next big thing for Twitter.

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