Consumers Favor Companies Linked With Social Media

February 16, 2010 · Written by Kyle Aevermann

cc_matt_hamm_social_media In their latest study The Center for Client Retention, found that consumers are more likely to favor companies that not only are on social media sites but those who engage with clients as well. During the the study 55% of consumers said they felt positive about the company while a small 5% acted negative towards companies having social media. The remaining 40% felt neutral.

That’s significant that only 5% feel negative against the use of social media. 22 companies involved with the Fortune 500 provided the survey with critical information on their social media policies to find the difference of consumer expectation. Nearly 27,000 consumers gave the survey feed back on their experiences with social media.

“This is a significant finding for the 22 companies and reinforces the value of monitoring social media sites,” said Richard Shapiro, CEO, TCFCR.

“However, it’s critical for companies to be aware of the fine line between using social media to connect with customers versus being in a constant selling mode.”

The survey also finds notes other statistics including.

Roughly 60% of all consumers engage in social media sites.
62% of all women and 57% of all men use social media sites on a regular basis.
Slightly more than 85% consumers utilize on Facebook, where all the participating companies have a presence, 38% on YouTube, 19% on MySpace, and almost 13% on Twitter.

1 Comments For This Post

JM (February 19th, 2010 at 10:07 am)

Companies need to have a much more proactive approach to connecting with consumers through social media. This research is great and just shows how important it is to have a strategy and procedure in place to handle social media!