As I’ve said many times before, it’s necessary and expected for social media to always be changing. That simply fits with the average attention span of the millennial generation and the overall user base of social media apps, who are always on the lookout for the next big thing. As the biggest social media platform, it’s always going to be important for Facebook to keep up with the times in order to stay relevant in a realm that’s always going to be introducing new types of competition from different angles. Currently, Facebook is working on a number of different major changes and ideas.
Businesses have been able to thrive with successful Facebook pages and Facebook’s next hope is that their users will be able to buy things directly from a business’s Facebook page, without even having to be redirected somewhere else. Facebook has been allowing users to connect their debit and credit cards to their accounts to make payments to other users for some time now. Apparently, the next step will be including a ‘Buy’ button for a number of retailers, which is something that they are currently working on testing. Another feature currently being tested is a ‘Watch Later’ button, which will allow users to save videos they find potentially interesting for later.
One of the most interesting recent developments is that Facebook is working on a personal assistant service that will be able to compete with Siri and Cortana. However, what separates their service – known as Moneypenny – from the others is that it won’t be a virtual assistant. Instead of being powered by computers, the intention is that Moneypenny will have a real human on the other end at all times. Unlike the other things that Facebook is testing, it is likely that Moneypenny may be quite a bit further away from completion, but it’s yet another interesting way that Facebook is trying to stay competitive.