Wrapping your mind around search engine optimization and why it’s so effective for an online business can be difficult, so let’s use an exercise analogy. Most people agree that the key is consistency when wanting to get real results from an exercise routine. If you don’t work out regularly but decide to do a hard workout once in a while, you may get fast calorie-burning results for that time but no real fitness results or muscle built in the long run. The same goes for SEO. Implementing short-term marketing strategies that are not organic SEO strategies may get you some results quickly, but in the long run, you are not really setting your website up for success or building your website “muscle” power.
To look into this further, let’s say your goal is to be able to easily jog a four-mile long uphill path, or in SEO terms, your goal may be to get regular sales and profit. When doing the run for the first few times, you may find yourself not being able to do more than a short uphill stretch before getting completely out of breath. The same way, when starting an SEO strategy, you may not see a lot of results in the beginning. However, if you keep up the efforts when doing your run, pushing yourself as hard as you can, over time, you will be able to do a longer and longer uphill stretch before being out of energy. If you keep up your SEO efforts, pushing your site into the search engines, your website will start to rank. When doing the run consistently, your body will become stronger and more suited to this kind of exercise and you will eventually have the fitness you need to do the whole run with relative ease. The same way, when implementing SEO consistently, your website will become more and more suited for search engine success and eventually your site will have the targeted traffic or “muscle” it needs for sales and profit.
With the consistency in the workout, you have built the muscle and fitness it takes to conquer a tough uphill run. Since you built that solid muscle over time, you will not easily lose these fitness results, and have put yourself in a position to become even more fit if you decide to reach harder fitness goals, like doing the run at a faster pace. The same goes for SEO. With consistency in your SEO strategy, you have built the audience and high ranking your website needs and will not easily lose that position. You will only be in the position to then reach even bigger goals. Some also compare investing in SEO to things like investing in real estate – the benefits can be remarkable when you are doing it the right way.
SEO is an investment that over time helps get your online business in front of tons of people, and in front of the people who will be interested in what you are offering. SEO helps your website to rank higher in the search engines. For example, you can get your website onto page one of Google, where most people are clicking and shopping. If people looking for your products are seeing your website on the first page of their Google search results, you are likely to get tons of traffic and sales.
SEO becomes even more effective when combined into a great marketing mix. For example, integrating SEO with social media advertising and video marketing will help your audience to grow exponentially and will help you get your results even faster. Depending on your budget, you can choose a more or less aggressive SEO strategy for your business. Ultimately, it’s up to you as the business owner to decide what kind of strategy is right. A more aggressive strategy may cost more, but it also may help you reach your growth targets and financial goals in half the time. Just like a more intense exercise regimen may take more sacrifice, but it will take you less time to be able to jog four miles uphill.
Turning your website into a sales all-star is within reach when implementing a solid SEO strategy. Of course, there are a lot of external factors that influence your success potential as well. Doing some pre-SEO research to be sure that you have chosen a market that has enough interest and a market that gives you a good chance of overpowering your competition is a good idea. With that being said, implementing a quality SEO advertising services program will help you gain more and more traffic over time, eventually leading to sales and success. It is important to remember that SEO is an investment, that is meant to work over time, but will deliver long-term success if done right. Just like an exercise routine is an investment, meant to work over time, but will deliver long-term fitness results if done right.