“I Look Forward To A Positive Relationship With iePlexus”

Client TestimonialThe iePlexus blog has taken our web site, www.emergencyanddisastersupplies.com from 7 keywords in the top 5, back in October of 2008, to 28 keywords in the top 5, now in June of 09. Content really is king. We thought we were doing well with posting our content on various article directories, but the iePlexus blog has helped us make even more good content available, out on the web, to our customers and potential customers.



Thank you, for your efforts and proactive support. I hope that the support that you have shown afforded me is an example of what I can expect fromm the rest of the iePlexus team. I look forward to a positive relationship with iePlexus, and trust the experience will
result in making COFFEE 2 TEA a success.

Kind regards,


I would like to thank you for your on going services. Everyone has been so nice, knowledgeable, friendly and all that good stuff that helps to make the overwhelming task of building your 1st website, plausible. Everyone has been most helpful.

Thanks again,


*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

“I Am So Pleased With iePlexus”

Client TestimonialWow I am very humbled by all of everyone’s hard work and commitment at iePlexus. Looking forward to buying every one a cup of “your choice” beverage in the near future to say a proper thanks.
Thank You.

Always in Health and Happiness;
Best Regards,


Thank you for emailing me about my recent blog. I look forward to speaking with you soon. I am so pleased with iePlexus. All of you

are wonderful to work with. You communicate regularly and your care for the customers really shows.

Thank you,


*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Blogs and Search Engine Optimization

Ten Tips For Optimizing Your Blog For Search Engines

It’s not breaking news that blogs are great for search engines. Since blogs became popular and were documented in the main stream media, back around early 2004, the merits of their marketing reach and search engine prowess has been well-covered by the search and marketing industry. It’s almost as if blogs were specifically designed to appeal to search engines, in that they fulfill so many specific criteria search engines look for when determining ranking. Fresh, content-based websites with clean architecture, simple navigation and keyword-rich page titles are like honey to a bear, search engines are naturally attracted to them and once they get sticky, they keep coming back.

But getting your blog to really communicate well with the engines isn’t something that comes built in; there are some essential steps that you need to take in order to make it easy for engines to discover your site and subsequently, rank it higher. Follow these ten tips to optimizing your blog for search engines, and you’ll be well on your way.

“iePlexus Has Done A Great Job For Us!”

Client TestimonialDear Shane,

As you know, our Stores Online site Affordable Dog Houses And Beds went live the first part of January, 2009, and we have had very little activity and no orders. We had been told by Stores Online, numerous marketing companies and friends who have websites that it could take anywhere from 6 months to a year to get any activity, so we were a little discouraged, to say the least.

When you contacted my husband and I, we were a little skeptical about what iePlexus could do for us. We had been contacted by several marketing companies and wondered about the activity a Press Release would bring us, and if we should bother to take the time to write Blogs. We were still spending so much time on researching our product line and building the site. But, after several of your phone calls, we decided to give you a shot. After all, nothing else was working for us and you finally wore me down! We signed up with iePlexus on May 1st, and right away you and your team went to work.

Well Shane, I just wanted to let you know, Saturday, June 20th we received our first order on our website, for over $300.00! Bruce and I are really excited! We realize that you and your team at iePlexus have done a great job for us, and in less than 2 month! Also, we are getting first page ranking for several of our products, and others are moving up. Obviously your marketing strategy works!

What was also great is that your team spent a lot of time teaching and training me. I had never written a blog post, but after working with Donald and Eric, I feel very comfortable, and actually enjoy writing about our Pet Products. Bryce designed the blog site that is not only beautiful, (if blogs can be beautiful), but also complimented our website, he is an artistic genius. Ryan wrote an incredible press release that perfectly captured our business philosophy.

Shane, a big “Thank You” to you. And please let everyone know that it has been a pleasure working with them; Donald, Eric, Ryan, Bryce, and the team behind the scenes. We look forward to a long relationship with everyone at iePlexus.

Best Regards,
Dawn & Bruce
*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Internet Saves Baseball in New York

empty-yankees-stadiumIn a time of general economic crisis, the Yankee organization has revealed that they are particularly out of touch with their target demographic. This disconnect was made evident by revealing stadium seats that go for an astronomical asking price. To that end, some of the luxury seats go for as much as $2500 a game, and the more “reasonable” seats were advertised as $1000 a game. For many club houses, that would constitute the price for season tickets. Even for a club as popular as the Yankees, there was an inevitable fan backlash to follow in the form of poor ticket sales.

Having to put their tail directly between their legs, team manager Hal Steinbrenner announced that those luxury seats would be reduced in price by almost half, making the seats $1250 and $650 respectively. While it’s a move in the right direction, it still reveals a general lack of understanding as to the demands of the average baseball fan.

Luckily for Yankees fan, Major League Baseball has partnered with Cablevision and YES, the Yankees cable network. This partnership means that Yankee games can now be watched online for a flat registration fee of $49.95 for the remainder of the season or $19.95 for any given 30-day period. This service will officially launch on July 8, 2009.

While the stadium will still be conspicuously empty due to unrealistic ticket prices, at least the Yankees can console themselves with thoughts that all those fans are at home, watching the game on their laptops.

Redefining Advertising through Social Media

social_mediaAdvertising is undoubtedly one of the primary ways that companies reach out to their customers, but the introduction of social media and online marketing has muddied these once-clear waters. After all, advertising used to be the representation of your company in the most positive light possible. It used to be gimmicks, catch phrases, and limited time promotions.

But with social media, the question becomes whether it’s even beneficial for companies to directly advertise through these venues. Essentially, people believe one of two things about social media advertising. On one side of the debate, people believe it’s beneficial for companies to present themselves through any available channels. And on the other side of this debate, people believe that social media venues are there primarily for people to be sociable. That is to say, they don’t want to be inundated with advertisements and promotions.

The people who take this latter position feel that coming into these new venues with advertisements blazing can actually harm a company image. They feel it alienates these companies from this core demographic, because the companies are simply not playing by the “social media rules.”

Marketing in an Online Age

online-marketingIt’s becoming increasingly obvious that strategic online marketing is a vital part of successful businesses today. Whether it’s an interactive website, a viral campaign via YouTube, a Facebook page, or a Twitter account, companies are doing whatever it takes to keep up with the changing technology.

But it seems like many companies are falling into the trap of using the innovations of today with the mindset of yesterday. To that end, they might post regular updates to their Twitter account, but there is a line of red tape, approvals, and edits that are undertaken before any of that content hits the internet. Social media and online marketing, however, is all about instant communication. It’s about human interaction, which means for companies the ability to talk on a personal level with their customers.

But by closely censoring, monitoring, tweaking, and tailoring the content in these social venues, nothing appear genuine to the customer (or potential customer). Customers are savvy to when they are reading something that’s been worked over by a professional, and it puts them automatically on alert. We’re trained to basically dismiss anything we hear or see in more traditional forms of marketing such as television commercials, print ads, radio spots, or anything else. Through years of inundation, we’re trained to believe that an advertisement will say anything to get customers interested in the product, even if it’s not true.

But there isn’t that associated jadedness with online marketing (as of yet, anyway). When done right, there is a ring of honesty, truth, humanity, and personality in the messages through these venues. And this is exactly what’s often lacking in much of the generic ad copy created through the more traditional (or “old”) means.

Contested Iranian Election Prompts Information Lockdown

iranian-protestsAlthough the Iranian presidential election between Mir Hossein Moussavi and Mahmoud Ahmadinejad took place on June 12, unrest still rocks the city. Boasting an 85 percent voter turnout, Ahmadinejad was reelected to the surprise of the citizens and experts who predicted Moussavi would easily take the election. The unexpected outcome prompted protestors and outraged citizens to not only claim a rigged election but to also take to the streets in protest.

Calling for a reelection, the protestors grew simultaneously bolder and more frantic as the situation erupted into violence. Basij is believed to be responsible for the majority of this violence, including the deaths of seven protestors. Basij is a paramilitary force taking its order from the Revolutionary Guard, an enforcer of stringent Islamic codes.

News coverage of the protests, however, is limited and sketchy at best. This is primarily due to the statements of the Revolutionary Guard, who have threatened to prosecute any foreign media outlet reporting on the ongoing crisis.

They have also threatened any website reporting on the incident, claiming that the dissemination of this information will further incite riots—an argument utilized by many regimes trying to tightly control and spin the spread of information to their citizens and the world.

Social Media Turns on Letterman

letterman-palinAs is so often the case with David Letterman, it all started with a stupid joke. While on air, Letterman made some comments regarding former vice presidential hopeful Sarah Palin and her daughter attending a New York Yankees baseball game. Palin and her 14-year-old daughter had attended the game, after which Letterman joked that Palin’s daughter was “knocked up” by baseball superstar Alex Rodriguez during the seventh inning stretch. Letterman was obviously referring to Palin’s 18-year-old daughter, who recently gave birth to a son.

But the joke was widely misinterpreted. As such, people thought that Letterman was referring to Palin’s younger daughter, and the backlash was swift. Many people were disappointed, outraged, or otherwise disgusted by Letterman’s joke. Michael Patrick Leahy was particularly upset, prompting him to tell FOXNews, “It is highly inappropriate for a 62-year-old man to make sexual insults about a 14-year-old girl.”

Utilizing the venues available to him, Leahy became a co-founder of FireDavidLetterman.com. The site provided a platform for similarly outraged viewers to connect and organize. In particular, they organized a rally calling for the termination of Letterman due to his “disgraceful statements.”

The site also offers a place to add your name and email address in order to let CBS know that you will not purchase any CBS sponsored product until Letterman gets the ax.

Trent Reznor Lashes Out Against Twitter

trent-reznorWhile it’s been awhile since Nine Inch Nails was in the public consciousness, front man Trent Reznor has apparently been busy drumming up controversy in the social media arena. Most specifically, Reznor is less than enchanted with Twitter and has made that fact abundantly clear.

Reznor originally utilized his Twitter account to have a venue where he could be, “more off-the-cuff, honest and ‘human.’” But he was quickly inundated with comments and responses to his updates that he found distasteful. This applied particularly to the disclosure of his love life with fiancée Mariqueen Maandig. While Reznor gushed about his newfound love, fans that followed the NIN icon lashed out.

While Reznor used to be known as the out-of-control, counterculture icon, fans found this new, more socially acceptable persona distasteful. While this didn’t prompt Reznor to entirely shut down his Twitter account, he did switch the account to a one-way flow of information. In this way, people can still receive instant NIN-updates, but fans and followers will no longer be privy to the personal messages from Reznor. He has remained adamant that this status won’t change until Twitter changes its blocking policy.

While Reznor might have a valid argument that celebrities are unfairly judged, followed, poked, prodded, and put under a microscope, there’s something a bit unsettling about his particular rant against Twitter. After all, Reznor voluntarily offered personal information through a widely public channel like Twitter. You can’t complain, then, when you receive comments from people within that public channel.