With users now in the range of 200 million, Facebook has become the stethoscope which monitors the pulse of the modern world. But despite a near unlimited amount of potential, CEO Mark Zuckerberg and his board of directors refuse to tap into the potential revenues from their presiding ownership over a global online community. Shiv Singh, VP of Razorfish, believes that Facebook is sitting on a gold mine of untapped potential. Singh’s advertising agency pays brand monitoring firms between $5,000 to $40,000 a year for insight into what online consumers are saying about their clients. Singh also says he would pay Facebook twice as much for a similar service.
Facebook has a free service called Lexicon which compiles and analyzes millions of Facebook Wall posts and provides a database of searchable trends. However, people like Shiv Singh are looking for a Lexicon that does much more than just that. Singh outlines a Lexicon that includes these features: