MySpace Execs Could be Twittering from Unemployment Line

chris-dewolfeWhen social networking was first introduced into our everyday lives, it was little doubt that MySpace was king. Launched in 2003, MySpace was created in the wake of Friendster, and the popularity of the site was immediate. The novelty of social networking led to a huge rush of accounts being created, and by 2006, the site celebrated a noteworthy milestone—the 100 millionth MySpace account.

But for CEO Chris DeWolfe and the supporting team of executives, the heyday was relatively short-lived. Based on unique monthly visits, Facebook surpassed MySpace in popularity by mid-2008. And apparently, the boardroom has little patience for this kind of fall from grace. Rumors have begun to circulate that DeWolfe and other major MySpace players (like President Tom Anderson) will be terminated for their inability to keep the company fresh and relevant.

There has been no official word, however, on the employment status of MySpace’s higher ups. These rumors remain just that—rumors. But even if the claims are unsubstantiated, there’s little doubt that MySpace still has to take the company in a new direction. Despite being one of the most recognizable websites around, social networking is all about staying current with the demands of the youth. If you’re losing ground to the latest and greatest online tool, you’ll likely be left in the dust for good.

Google Search Algorithm Exploited

googlelogoonwallRelevant. Fast. Spam-free. These were adjectives that described the Google search engine and were the foundation behind the reason Google has a massive chunk of the search market share. But could that stellar reputation be in jeopardy? Recently, it’s been discovered that spammers have taken advantage of the Google ranking algorithm and used it to their benefit, utilizing black-hat SEO techniques to have malicious sites rank predominantly under certain keywords. After repeated requests and many documented examples of this activity, Google has finally officially responded and plans to adjust their algorithm to combat these techniques, an exploit that seemingly is a by-product of Web 2.0 and what is called “link velocity”.
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Online Competition Results in Real Life Concert

instrumentFor everyone who has ever dismissed YouTube solely as the breeding ground of juvenile videos and amateur home footage, the recently realized YouTube Symphony Orchestra (YTSO) has done its part to dispel that judgment. Several months in the making, the online competition called for musicians of all ages, nationalities, and instruments to submit video auditions displaying their talents. The prize for winning participants? Winning a seat in the YTSO meant the chance to perform at New York’s Carnegie Hall for a special one-night performance.

Word spread quickly, and turnout for the competition was impressive. About 3,000 hopeful musicians, both amateurs and professionals, submitted viral audition videos to YouTube. And in true YouTube fashion, they ranged from the creative to the extraordinary to the downright strange.
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“Nobody Can Do It Better Than iePlexus.”

Client TestimonialTruth: I would absolutely not go to any other company for any reason. Online marketing consultants call me every week to pitch me on a different website and online marketing company. They have no chance. Nobody can do it better than iePlexus. With the latest Web 2.0 technologies, and their staff’s high level of expertise, experience and enthusiasm, my online business is a success. I highly recommend iePlexus because Carson and Ernest, with their staff, run their business with integrity.

Ruth Lyn

iePlexus has been great to work with. They have been responsive and informative about their process and product. I have been pleased with our results and have already realized greater interest in our website and services.

John Kenyon
www.sundancelandscaping.com
www.bellevue-landscaping.com

 
I’m so impressed with the professionalism of iePlexus staff. Most other online businesses pale in comparison with iePlexus’ consistent follow through.

Jared
 
I am truly pleased with everything from iePlexus. They did a great job setting up my blog site and tailoring to my specific requests. Their customer service has been a tremendous help every step of the way. The tagging service, link reports, and sitemap have been regularly updated as promised. I plan on building more sites in the future and will definitely use iePlexus for my next blog.

Dawn Ross
www.petautosafety.com
www.petautosafetyblog.com

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Twitter All Kinds of Popular

twitter-logoTwitter, the micro-blogging site that allows users to post updates in 140 characters or less, has garnered a ton of attention lately due to rumors of acquisition talks by the search giant Google. With it’s impressive user base and over 8 million visits per month, Twitter has some serious bargaining chips, especially when it comes to real-time search. This may be where Google has interest in Twitter, due to the potential real-time search tools Twitter offers and what this could mean to the future of search. Basically, indexing the feed of updates would allow engines like Google to tap into the collective conscious of Twitter users, and therefor a microcosm of the web’s user base, with instant results. Although all the talk has been speculation, and it’s been downplayed by Twitter to just a conversation about products and search, the service is certainly on the block.
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XML Sitemaps and Search Engine Marketing

I’ve always held the belief that XML sitemaps are an important technical aspect to an effective marketing campaign, especially when it comes to blog and search engine marketing. However, this belief was only supported in theory. Sure, every piece of marketing advice and documentation pointed to why XML sitemaps were beneficial, but there wasn’t any data to back up that claim. It was a search engine optimization assumption, in that because this technology was supported by Google and all the other major engines, it made sense to include it in a comprehensive marketing campaign. The question is, does this actually help the engines index your site better or faster? Or is this just a myth pushed by myself and the rest of the SEO community to justify the addition? Couldn’t search engines find and index your site or blog easily on their own?
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“The Staff at iePlexus Has Been So Helpful…”

Client TestimonialAllow me to take you on a tour of the building of my website.

I have written a book and have done research and other tasks on the computer but, it wasn’t until 2008 that I decided to build a website for a business. I have a love of farm animals and wanted to build a business around them so,

www.outaroundthebarn.com was born.

With a lot of help from Stores Online and their store builder, I have a website that I am proud of. When it went live online on Jan. 5, 2009, I was extremely excited but nothing was happening. There was no traffic to my site and I was not sure where to go from there. I knew I had to market my business but, wasn’t confident enough in myself to know what to do. I began receiving phone calls from different marketing companies and started to get confused. They were making promises that I would make lots of money in a certain time frame and they just knew that their company was the best for me. I wasn’t so sure, I had been jilted before and wasn’t ready to just let go of my money.
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A Giant Leap for Blogging Kind

When Barack Obama promised the American people change, not that many imagined he meant change within and through media channels. But on February 9, 2009, Obama held his first press conference, and there were definitely hints of change in the proceedings.

Taking questions started out in the most traditional way possible. Obama called on 88-year-old dean of the White House press corps, Helen Thomas. A prominent and longstanding figure in the media world, Obama became the tenth U.S. president to field her questions. Obama quipped, “All right, Helen, this is my inaugural moment here,” thus acknowledging the very tradition which he was furthering. All business, Thomas asked a traditionally pointed question about Afghan safe havens for potential terrorists and the existence or nonexistence of nuclear weapons in the Middle East. Still keeping within political tradition, Obama spoke without truly answering the question.

He didn’t break tradition until the next question, which was taken from Sam Stein of the Huffington Post, a news-centered blog and self-proclaimed internet newspaper. Stein asked a similarly pointed question regarding the potential prosecution of officials within the Bush administration, which Obama pointedly and elegantly sidestepped.
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Social Media Versus Search

It seems like it’s impossible to get away from articles nowadays that start with the phrase “In these hard economic times…” But gear up for another, because in these hard economic times, companies are looking for any excuse to yield revenue and cut costs. Perhaps that accounts for part of the reason social media tactics are so very popular right now.

After all, sites like Facebook, Twitter, and MySpace can disseminate information about your company’s products and services in a quick and (most importantly) free way. And this ability has many touting this means of marketing as the next best thing.

But there’s also something to be said for holding off on any fad that simply seems too good to be true. After all, any new marketing efforts require time and energy. Even if there isn’t any money required upfront, there is still the necessary dedication of manpower. And this can be viewed as tantamount to expense, because time is most certainly money. As such, before you or your company launches an organized social media effort, make sure it’s right for your business and make sure your business is ready for that kind of campaign.
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Google Health Announces New Improvements, Raises Old Concerns

It was only a matter of time before our medical records and medical histories teamed up with the internet. And not surprisingly, Google led the way with their Google Health beta program.

Launched in May 2008 to the public, the program is intended to offer users more control over the management of their medical records and other medical dealings. To that end, Google Health allows users to keep prescriptions and test results in a more organized and accessible format. And perhaps the most prominent feature is that users can now import all (or some) of their medical records into their account.

Signing up simply requires a general Google account. Seeing as the hallmark of many Google programs is their user-friendly nature, Google Health doesn’t disappoint. Logging into your Health account just requires your general Google account password.

Offering the edge on real-time medical information, the latest update to Google Health is new software allowing personal medical devices to stream data directly into your account.
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