Google Ranking Insights

Internet marketing wouldn’t be what it is today without Google. Higher visibility in such a popular tool has long been sought after by every online business as a vital component to success. With that desire to rank higher, the ins and outs of how ranking is determined proves to be an interesting debate. There are certainly standards that everyone, including Google themselves, will agree on, but beyond the official posted guidelines, the search engine leader has been pretty quiet.

To bring a little more transparency to their ranking philosophy and technology, Google has put together a series of posts on the Official Google Blog discussing different aspects of this mysterious algorithm and the reasoning behind it. Let’s take a look at some of the key points:
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iePlexus Competes in Charity Golf Tournament

iePlexus.com; Social Media Marketing Company Competes in Charity Golf Tournament

www.iePlexus.com attended the Selkirk Association of Realtors® Charity Golf Tournament, held at the Stoneridge Golf Course in Blanchard, Idaho, on June 20th, taking 4th place and contributing as a Platinum Sponsor.

Lynnwood, WA (PRESS RELEASE) July 8, 2008 — Members of the iePlexus Online Media team took part in the Selkirk Association of Realtors®’ Charity Golf Tournament in Blanchard, Idaho, on June 20, competing with 33 other teams in a scramble-style tournament at the Stoneridge Golf Course. The yearly tournament gathers donations to grant thousands of dollars in scholarships to local graduating seniors and continuing college students, as well as donating thousands of dollars in grants to groups in need of funding for their community projects and programs in Idaho’s Bonner and Boundary Counties. iePlexus pledged as Platinum Sponsors for this year’s charity tournament, from which half of the proceeds were awarded as a grant to Panhandle Habitat for Humanity.
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Business Blogs and Beyond

In 2005, Business Week premiered one of the defining articles for business owners and their place online. “Blogs Will Change Your Business” was the title, and the article made many waves in the industry as one of the first from mainstream media to truly acknowledge the power and impact of blogging on business. Since then, thousands of articles in thousands of publications have showcased how the evolution of media and the web has made a fundamental impact on how we do business, not just online, but in virtually every corner of our culture.

The original article had a realistic and objective view of how a business could benefit from a blog. From creating an online identity and building credibility, to market testing and customer interaction, business blogs served more purposes than could be covered in one article. Business Week also stressed the importance of clearing away the clutter – although the numbers for this kind of media were staggering, not everything was worth reading. (more…)

Creating External Links for Exposure and Credibility

When it comes to gaining search engine exposure, the amount and value of the incoming links to your website is a determining factor when you’re measured against your competitors. We all know that search engines use this statistic as part of their ranking algorithm, most notably so with Google and its infamous PageRank Technology, which measures the importance of your web page based largely on certain linking criteria. But often ignored is the second benefit of these external links, company credibility. It’s obvious both exposure and credibility are important to the success of an online business, so let’s explore some of the why, where and how to create these external links.
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“Before iePlexus my website was dragging along…”

Before joining iePlexus my website was just dragging along, not making any money.  Because of their coaching and blog creation, the website is now turning a profit.  I had revenue in the 1st 3 months with them, greater then all of last year….and it continues to grow.  I am close to opening a second site with them.  They will show you how to take full advantage of your keywords and guide you to successful blog writing.  I am very happy with the work that they have done for me. I can fully recommend their service.

Regards,

Mike Worthley
www.helpyourautisticchild.com
www.helpyourautisticchildblog.com

I am really happy with iePlexus. Everyone has been very helpful. Thanks again.

Barbara
www.mypetpleasures.com
www.uniquepetproductsblog.com

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Recommended: Google Advertising Services

Website owners have a variety of programs that they can take advantage of to increase their online revenue and drive additional traffic to their site. The most popular of these is through Google, utilizing their two basic advertising services Google AdSense and Google AdWords. Both of these provide excellent opportunities to take advantage of Google’s huge advertising network for positive online results.

Google AdSense: In terms of simplicity, integration and control, no online advertising program rivals Google’s AdSense program. Essentially, Google AdSense provides website owners with the ability to place relevant ads on their sites and earn revenue when the visitors to their site click on one of the ads. Google AdSense is free for website owners upon approval from Google and is easy to setup and customize.
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“Thank you iePlexus for the excellent training videos.”

Just wanted to say thank you iePlexus for the excellent training videos.  I just found out about them and have watched two tonight and feel more confident in what I am to do.  My only regret – I was not informed about these when I first began with your company!  Keep up the good work.  Looking forward to making some money!

Annette

Hello iePlexus,

As I was sitting here at my computer, I recalled it was a week ago you took the time to enlighten me on the most effective plan for optimizing my website. I just wanted to say THANK YOU for helping me move my website into the right direction. So far, everything is going as expected as it relates to the follow-up from the “Tech Crew”. I am very excited about the Blog idea!

Thanks again,

Shasme’ Jones

Hi iePlexus,

Things are happening! Also got another sale and a couple of inquiries wanting to link to my site. Thanks for your help.

Jill Moyer

iePlexus,

You certainly do have my permission to publish the press release. In the email that I lost, I complimented your skills and expertise in taking lame words and polishing them to make them more reader friendly.  You did a fantastic job!

Regards,

Norma

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Marketing Basics: The Online Press Release

Think a press release is an outdated, “old media” approach to marketing? Think again.

There’s countless studies and articles highlighting the benefits of a press release for online businesses. From generating traffic, inbound links and business or product buzz, to getting positive press and top billing on search results, the new online marketing standards certainly include press releases as a vital and important component for better exposure. But it isn’t as simple as writing a release and sending it off; there are many factors when it comes to effectively using a press release to market your business. Here’s some things to consider to ensure you’re getting the most out of a press release and why you should have done one yesterday:
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Social Media in Plain English

The folks over at Common Craft have put together a new video that explains social media titled “Social Media in Plain English”. This one features a town that has a serious love of ice cream and the how the residents embrace the fundamentals of social media to everyone’s benefit. You might remember Common Craft from their video explanations of Social Bookmarking and Social Networking. They’ve also covered topics like RSS, Blogs, Podcasting and even Zombies.

The videos themselves are great explanations of complex topics. I’ve heard the “I get it now!” exclamation many times after directing a friend or colleague to one of these videos. Admittedly so, Web 2.0 has introduced a new landscape of terminology and applications that will take a little while for complete adoption by the typical user community, so I think these videos provide a great translation medium. Take a look:

What is Web 2.0?

When it comes to internet marketing, Web 2.0 has redefined the rules. Every fundamental aspect of owning an online business now must incorporate this concept to ensure the potential for positive results. The days of building a site and optimizing it for search engine results are over; there’s someone else who already did that and is moving forward with the next step in their campaign. To win the race, we’ve got to outthink our competitor and outperform them online. To accomplish that, we have to understand the newest concepts in marketing and embrace them as our own. Enter Web 2.0, the natural evolvement of the web and the information within it.

That being said, let’s take a step back. What is Web 2.0? What does it mean and how does it affect marketing and e-commerce? Unfortunately, a concise definition of Web 2.0 has yet to be realized, mostly because it’s an idea that’s still being debated. Wikipedia is the most comprehensive source out there, but it leaves something out in terms of what impact it has had and why it’s important to us.  Let’s start by attempting a simple, understandable definition for our purposes.

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