There are many advantages to advertising with a business blog in today’s competitive online marketplace.
For one, blogs carry more weight with search engines because they are updated regularly with fresh, informative content. This consistently updated information is a magnet for search engine robots. When these bots crawl blogs, the more information that can be found and indexed the better. Blogs add more and more content as they develop, thus helping that information reach more customers. The users finding blogs online are typically very targetted visitors, having searched for a specific keyword found in the blog to end up there. The owners of these blogs are also advertising their sites all over the internet and participating in the very active blog community.
Social bookmarks can be utilized alongside the blog, and if used correctly can generate traffic and links to the website virtually immediately. What does this mean for you as the website owner? An increase in business, plain and simple. With the addition of more articles, the blog literally explodes within the social bookmarks. Both the search engines and social bookmarking sites are supplied consistent, fresh content and the site will achieve much more exposure.
Advertising with a blog should be the first thing you do when considering how to market your website. The blog can accumulate links, supply fresh content and provide a gateway for which your customers can use to interact with you as the business owner.
If you own a home business, there is no more popular form of advertising than a blog. There are even more advantages to blog advertising than just the content and exposure, including the addition of RSS feeds. RSS stands for Really Simple Syndication, and enables a user to subscribe to your blog through a feed which is then read in a feed reader like Google Reader. This provides instantanous output of information to all the users who are currently subscribed to your feed and is an excellent way to keep people informed of new products, updates and sales.
Here at iePlexus, we’re experts in creating effective business blogs for marketing products and services on the web. We have experience with all phases of blog development and maintenance, as well as social bookmarking campaigns. Contact us today to learn how we can help grow your online business.