Internet marketing wouldn’t be what it is today without Google. Higher visibility in such a popular tool has long been sought after by every online business as a vital component to success. With that desire to rank higher, the ins and outs of how ranking is determined proves to be an interesting debate. There are certainly standards that everyone, including Google themselves, will agree on, but beyond the official posted guidelines, the search engine leader has been pretty quiet.
To bring a little more transparency to their ranking philosophy and technology, Google has put together a series of posts on the Official Google Blog discussing different aspects of this mysterious algorithm and the reasoning behind it. Let’s take a look at some of the key points: