Let the chaos begin, the holiday shopping season has officially arrived. While the world is an economic battle, another battle is brewing between many online retailers, most specifically between Amazon & Walmart. Last Friday, millions of people started their holiday shopping, lining up to get their hands on some of the best deals around. It turns out though that many skipped the lines and did their shopping exclusively online.
Data from Experian Hitwise shows that Walmart.com took the top spot for sales on Thanksgiving Day, while Amazon.com had the biggest revenue for Black Friday. Unfortunately, Experian Hitwise said that among the top 500 online retail stores, the number of U.S. visits were down 15% on Thanksgiving Day compared to the same day last year. Online traffic on Black Friday was also down nearly 4% compared to 2008. (more…)