Social Media News Brief

Bolt: Yet Another Snapchat Competitor

Picture 7-31-2014It wasn’t very long ago that I mentioned that Facebook had launched Slingshot, their own answer to Snapchat (after previous failures such as Facebook Poke). The app hasn’t been especially well-received and its confusing requirement that one cannot view a photo until they sling a photo back is the main reason people appear to be turned away from it, compared to Snapchat’s simplicity. One of Facebook’s famous subsidiaries, Instagram, has also launched their own individual attempt at creating a Snapchat competitor; this new application is known as Bolt.

Word first began to arrive about Bolt about a week ago, when some Instagram users began to report that there were dead links showing up in Instagram mentioning a free ‘one tap photo messaging app’ called Bolt. No comments were made until Bolt was officially unveiled a couple of days ago. What’s odd about the launch of Bolt is that it’s not available in the United States (at least not yet); it has only been launched thus far in New Zealand, Singapore, and South Africa. These countries were reportedly chosen due to their geographic diversity and tight-knit communities.

The primary difference between Bolt and the other massive amounts of applications that do the exact same thing appears to be that less taps on the touch-screen need to be made to perform the same thing. Perhaps the people behind Bolt are aiming for the simplicity route, like Yo, but social network commentators seem to be skeptical about whether or not that’s different enough to be worth using when other existing applications that people are already familiar with have all of the same basic features.

The interface for Bolt is a little bit different, in that you can click on the picture of a contact rather than a username, like you would using Snapchat. However, other than this and the fact that it requires slightly fewer taps, it doesn’t appear that there’s much difference at all between Bolt and Snapchat (or the endless stream of other message, photo, and video sharing apps). According to Instagram, Bolt will soon be spreading to other countries; hopefully when it does, it will find a way to make itself better stand out from the existing herd.

The ‘Buy’ Button: Facebook’s Newest Feature

Picture 7-24-2014Facebook has long been trying to find ways to cater to advertisers, because at the end of the day, profitability is what’s most important to the majority of social networks. Companies like Facebook, Twitter, and Snapchat are always looking for ways that their brands can be monetized, generally through working in creative ways with advertisers. All three of these social networks made announcements this week that have implied that they are making more pushes towards swift mobile payments.

Facebook has tried with varying degrees of success to find ways to benefit their advertisers by coming up with interesting ways for users to be able to purchase items directly from Facebook. They launched Facebook Gifts a long while back and followed that up with gift cards. Their newest endeavor appears to have arrived in the form of a ‘Buy’ button that appears on the News Feed of Facebook users and allows them to purchase products directly through Facebook, rather than being redirected to another page via the advertisement.

Currently, the ‘Buy’ button remains in the testing phases and is only available for a “few small and medium-sized businesses in the US” while Facebook continues to evaluate customer feedback. They have made statements saying that these features have been developed with privacy in mind and that privacy should not be something anyone has to worry about with these transactions. Credit and debit card information used for these Facebook-based transactions will not be shared with other advertisers and users can choose whether or not that information is saved for future purchases. The ‘Buy’ button began appearing in the web and mobile versions of Facebook last Thursday.

Facebook Launches New App for Celebrities Only

Picture 7-17-2014Twitter has long been a venue for celebrities to interact with their fans for a number of reasons. Celebrity Twitter accounts can be followed without having to follow back and Twitter has a useful ‘verified account’ feature that’s able to ensure that a Twitter account is the real deal rather than an impersonator or anything else of the sort. Last year, Twitter made its interface even more accessible for celebrities by offering verified accounts special filters that would allow them to interact with other verified profiles.

Not wanting to be left in the dark, there were also rumblings around this time last year that Facebook was working on their own private tool for celebrities, which would make it easier for them to communicate with fans through the popular social network. After this was leaked, there wasn’t much additional information regarding this potential service until just recently.

Today, Facebook announced that they are finally releasing their application for celebrities, known as Mentions. Mentions is a Facebook app specifically geared towards celebrities to help them post messages, photos, and videos to their fans, as well as make it easier to see what people are saying about them on the social network. These features seem to emulate existing features that Twitter has, which have helped to make it so popular for celebrities to use. Mentions can be used by anyone with a verified Facebook page, though its overall usability may be extended in the future.

Slingshot: Facebook’s Newest Answer to Snapchat

Picture 6-12-2014On Monday, Facebook briefly teased users (albeit accidentally) with a new standalone app called Slingshot, which appears to be their newest foray into creating a Snapchat competitor. Facebook previously attempted to compete with Snapchat using an app called Facebook Poke, which never really took off and was ultimately removed from the app stores after a year of failing to threaten Snapchat’s popularity. However, Slingshot differs in a few major ways from Facebook Poke and Snapchat, though it still maintains the ephemeral self-destructing nature of these previously existing apps.

The largest way that Slingshot differs from Snapchat is that users are required to send something to their friends in order to unlock the picture that has been sent to them. For instance, one person may ‘sling’ a photo to a friend, but that friend cannot see the photo until they ‘sling’ something back to the person who sent the initial photo. Some news sources are already skeptical about this feature, considering it could make it quite difficult to send reaction photos, which is something that is easy with Snapchat.

Slingshot emulates some features associated with other apps, such as Taptalk and Rando, which supposedly influenced the creation of the app. Though the Slingshot app is already intriguing, it was only available on the iOS App Store for a brief period of time. A Facebook spokesperson stated that Slingshot was accidentally released early, but that an updated version would be ready soon for users to try out. There is not yet any word on when the app will return to the market or when an Android version will be released; it also remains to be seen what additional features may be added to the app before it is finalized.

Facebook Adds Audio Identification Features

Picture 5-22-2014Not long ago, Facebook added a feature that allowed users to mark what they were ‘listening to’ or ‘watching’ that would automatically include links to things like Spotify and feature a neat little icon (such as a pair of headphones or a television) to better show off what users were doing. Though it was a cool little addition, there wasn’t a whole lot to it. A recent announcement by Facebook made on Wednesday has stated that this is about to change.

Facebook has announced that they will be implementing a feature that uses audio recognition, similar to the popular Shazam application. This function — which users can choose to use or not — will be able to use their phone’s microphone to automatically use audio recognition to determine whatever music you are listening to or whatever TV show or movie you are watching, and instantly update your Facebook with this information. If the feature is turned on, an icon will be shown on the phone’s screen as a status update is being written. This means the new, unnamed feature is listening and determining what song, TV show, or movie is being listened to.

The audio recognition will be able to allow users to share a 30 second clip of whatever song they are listening to; if it is a TV show, Facebook will automatically be able to pick up what season and episode is being watched, which can be used for further discussion with one’s Facebook friends. While Shazam is usually used to determine the name of a song you’re listening to, perhaps so you can share it with your friends, Facebook seems to be attempting to cut out the middleman, which could be quite detrimental to Shazam and other audio recognition software. Of course, Facebook will also likely be using this information to better gear advertisements to their user base.

Twitter Unleashes the Mute Button

Picture 5-15-2014Twitter announced on Monday that they’re rolling out a new feature that will be available on the Twitter website as well as the iPhone and Android applications. For quite some time, Facebook has featured the ability to ‘hide’ a friend, which allows them to be completely taken off of your timeline without defriending them completely. This allows a Facebook user to not have to see obnoxious or annoying or boring posts without the potential social awkwardness of having to delete someone from your friend list (which is often seen as a personal denouncement).

Twitter’s announcement is the release of a similar feature, known as the mute button. The mute button will allow a Twitter user to stop seeing posts by users that they do not want to hear from; they will no longer receive notifications on their phone from that user and that user’s Tweets and Retweets will not show up in the timeline. A user who has been muted will not be notified that they have been muted, again allowing users to restrict potentially annoying or otherwise unwanted messages to prevent any awkwardness.

This isn’t exactly a brand new feature, however. As the ‘hide’ function has long been popular with Facebook users, certain third-party Twitter clients such as Tweetbot, have allowed mute functions for quite some time, even including the ability to mute specific hashtags and keywords, which is an option that Twitter has not yet made available. Hopefully, in the future, Twitter will continue to expand on this new feature to maximize its usefulness for what Twitter users do and don’t want to see in their timeline.

Foursquare Divides by Two

Picture 5-8-2014Though Foursquare has not lately been at the forefront of the social media world — especially with other social networks like Facebook incorporating check-in features that have made Foursquare somewhat obsolete — they have recently made an effort to gain a resurgence in popularity by splitting their mobile application in two. What was once Foursquare will soon be two separate apps: Foursquare and the newly launched Swarm.

While Foursquare’s focus has long been on checking in to specific locations, Swarm will be more focused on providing a general idea of where your friends are. Rather than having to check in to certain locations (although this feature is still available for those who wish to use it), Swarm will instead passively take note of the general area or neighborhood that you are currently in. You’ll be able to see what other Swarm users are around you at all times.

Foursquare itself will be undergoing a large number of changes as well. Early reports are claiming that Foursquare’s well-known check-in feature will be removed entirely and the mobile app will be transformed into something that resembles Yelp more than anything else. The new Foursquare will be used to search for places and recommend places (such as restaurants, bars, and other venues) based on the places you have already been, what you have rated highly, and what your friends have rated highly.

Since this is the fast-paced world of social networks, it’s no surprise that Foursquare has already managed to step on a few toes. A preexisting start-up known as Swarmly, which also works with sharing location, has mentioned that they think it’s a little too coincidental that Foursquare has launched Swarm under that name, considering the Swarmly CEO claims that Foursquare is already quite aware of their app. Regardless of this potential naming conflict, the main issue will be whether users are interested in using the newly updated Foursquare and its companion app Swarm at all.

Snapchat Dives into Messaging and Video Chat

Picture 5-1-2014As older social networks such as Facebook and Twitter have been updating their functionality to keep up with the times, newer social networks like Snapchat are adding new features in order to stay ahead of the game. In an effort to consolidate a large number of useful features into one mobile application, Snapchat announced today that its platform will now include live video chat and ephemeral messaging options, putting it in direct competition with other apps, without damaging the integrity of Snapchat’s original purpose.

In order to use these new functions, a Snapchat user simply must swipe right from the main camera screen, which will lead to their list of friends. From there, messaging and video calls can be made. One of the biggest draws to Snapchat is that pictures sent via the mobile app are ephemeral, meaning that they appear for a temporary amount of time before deleting themselves. Keeping in tune with this, the messages are also ephemeral and are erased after they are viewed.

Snapchat announced these updates by sending out a Snapchat message to all of its users, featuring a video that showed the messaging and video chat functions in action. There have been applications that featured ephemeral messaging that have been released to varying degrees of success, such as Ansa, but Snapchat’s ever-increasing popularity makes it quite likely that these new additions to the application will result in a purge of its rivals, or at the very least, will force its new rivals to implement additional features to their own mobile apps.

Deleting the Past: Teenagers and Social Networks

Picture 4-24-2014Social networks have long been associated with youths, as the younger generations tend to be the ones who pick up on new Internet trends and phenomena before adults fully grasp the concepts. Even though Facebook has recently seen its first decrease in teenage users, as they drift towards newer social networks and applications like Snapchat, there is still a very heavy presence of youths and teenagers using social networks. Even LinkedIn recently opened its user base up by allowing students over the age of thirteen to create their own pages.

Because of their heavy usage of social networks and their teenage mindsets, it’s unsurprising that it has become quite common for teenagers to post information that they might later regret online. Sometimes these might be pictures of themselves wearing not enough clothing or statuses referring to their partying and underage alcohol consumption. Many people believe that these mistakes and indiscretions shouldn’t follow them throughout the rest of their lives and make it more difficult for them to get a job or get into college.

For this reason, California enacted a law last year that will give children under the age of 18 the legal right to delete anything they post online. Though most mainstream social networks such as Facebook and Twitter already allow their users to delete posts, this law will require any social media websites to provide the option for minors to delete anything that they have posted. Because most major social networks already provide this, some news sources see this law as unnecessary and unrealistic considering users cannot delete posts that other people have made about them, and believe that it will need to further evolve before it can become worthwhile.

Facebook Wants to Let Your Friends Know Where You Are

Picture 4-18-2014Facebook’s most recent updates to its user interface have focused specifically on letting your Facebook friends know where you are or where you are going to be. First, Facebook started with the launch of their “traveling to” feature, which allows users to mark where they are traveling to so that all of their Facebook friends can see. Though right now, the feature simply allows for an accompanying emoji, some news sources believe that Facebook will eventually use this to alter the interface of your Facebook when you are in a different city. For instance, if you marked that you were going to New York, your News Feed might be more focused on the posts of your friends in New York. Facebook has not made any announcements like this just yet, but it does seem like the next logical step.

In addition to the “traveling to” feature, Facebook’s next big update has been with the “Nearby Friends” feature. This feature ties in with the fact that most Facebook users are connecting through their mobile phone app, and smartphones these days are generally connected to GPS. Facebook has decided to merge these two concepts into the “Nearby Friends” feature, which — if you choose — will allow your Facebook friends to see where you are at all times.

The Nearby Friends feature is not turned on by default, so those who want to protect their privacy (or otherwise don’t want their Facebook friends to know where they are) can refrain from using the new feature. Facebook users can choose whether they want to share their general location with all of their Facebook friends, close friends, or a specific list of people. Your location can only be shared with other users who have opted in to the Nearby Friends feature who have also chosen to share their location with you.

Facebook users can be alerted when their friends are nearby, which happens in real-time, to differentiate it from the manual check-in feature that was already available with Facebook. There is even a precise location function that allows you and a specific friend to view each other’s exact map locations for a certain period of time, which can be used to help find a friend in a crowd or if you’re both trying to navigate a city’s streets to find one another. This isn’t the first time a feature like this has been included with a social network, as similar functions have been available with Google Latitude and Foursquare. However, Facebook is well-known for constantly finding new ways for their users to connect, so there is a lot of potential available with the Nearby Friends feature.

© 2005 –