www.iePlexus.com announces launch of buyPlexus.com, a Web 2.0 online shopping network designed for users to easily connect and explore businesses, products and services.
Lynnwood, WA (PRESS RELEASE) August 18, 2008 — Social media marketing company iePlexus.com today announced the official launch of buyPlexus.com, a new Web 2.0 shopping network and online directory developed specifically to enable users to find detailed information on a variety of businesses, their products and services. The buyPlexus.com website allows both consumers and merchants the ability to post, search and discover business listings, classified advertisements, articles and coupons all in one location.
“buyPlexus.com is unique because it benefits both the shopper and business owner,” says Kris Themstrup, Director of Marketing at iePlexus. “Shoppers have a place to find the products or services they’re interested in, and merchants can utilize the site’s marketing tools to generate additional exposure in the search engines and social media networks. We’ve created a powerful shopping portal in buyPlexus.com that’s capable of rivaling some of the most popular online.” As an introductory offer to mark its launch, buyPlexus.com is offering top-level business listings, called ‘Showcase Listings’ for free to businesses for the first 30 days of membership. “The free business directory promotion is designed to allow more users to experience the benefits of the network and build a significant advertiser base – we’ve had a great response so far,” states Themstrup.
The shopping network fits well with the business services offered by iePlexus, a Web 2.0 marketing and social media advertising company in business since 2005. iePlexus provides online marketing services including business blog development and customization, press release creation and distribution, and social media integration for e-commerce websites. “Since buyPlexus.com was built with the new Web 2.0 marketing standards in mind, we were able to augment the listings with additional components like business blogs, RSS feeds, Google Maps, photo galleries, reviews, comments and social media functionality,” added Themstrup. “Our designers and developers knew savvy marketers would appreciate these extra features, and they did a great job integrating them into the site.”
Along with the myriad of features available to business owners, buyPlexus.com also caters to online consumers. Users can search classified advertisements, articles, or coupons in virtually every category of products and services, on a local or national level. The classified advertisements and articles can be posted by anyone and include the complete set of attributes available to each listing. Coupons can be added by product or service providers to help generate additional business and announce specials or promotions. “The goal with buyPlexus is to enable anyone to post and search products and services – not just business owners,” commented Jason Thurston, owner of iePlexus. “Many competitors simply don’t allow people to take advantage of a network’s popularity without paying high fees or having an established business, so we made sure buyPlexus was accessible to everyone and didn’t exclude those users.”
“We hope the launch of buyPlexus.com shows our continued commitment to being a resource for everyone, not just our clients,” says Thurston. “In terms of advertising a business, we know the best approach to marketing is a comprehensive one, so buyPlexus certainly meets that need by providing so many options.” To keep advertisers and visitors to the site informed, the buyPlexus Blog was launched in conjunction with the directory and will be regularly updated with new developments and website news.
iePlexus.com specializes in providing comprehensive Web 2.0 marketing strategies for online businesses. Services include professional business blogs, press releases, social media advertising and web content writing. iePlexus, Inc has been in business since 2005 and operates its corporate headquarters out of Lynnwood, Washington.
buyPlexus.com is owned by iePlexus, Inc. and is an online-based Web 2.0 shopping network and business directory. Services include comprehensive business profiles, classified advertisements, article posting and coupons. buyPlexus is open to all users to search and post information and was officially launched in August, 2008.