November 2017

Stop Selling And Start Connecting With Video Marketing

Videos have been exploding all over the internet and eagerly shared through social networks, online news sources, and all over the web. A video provides the kind of glimpse into a business that customers will take notice of, and it’s no wonder that videos are everywhere these days, whether you are reading a news article or you are shopping online. There are numerous benefits to using video marketing. Even videos that are less than a minute long can tell a story in a way that grabs hold and doesn’t let go.


In today’s busy world, customers are constantly being bombarded by information that they just don’t have time to fully make sense of, and it is easy for them to get lost in a sea of long paragraphs. Giving customers a fresh distraction with video marketing is a great way to break out of the clutter and grab their attention. Videos can easily be just as informative, if not more informative than text and images on a website.


Taking advantage of video marketing for your business means giving your customers an easy way to understand what your business is all about and why they should consider it. Customers often find themselves learning a lot more with a video than what they learned by reading through a bunch of long paragraphs. With a video, they can find out what your brand is all about in much less time, and in a way that is really fun and exciting.


There are so many powerful reasons to use video marketing, and any wise business owner will be among this first to get in on what everyone is talking about. Videos are great for boosting conversions. When you connect with customers in a much more personal way by telling a visual story, you can get them to go from just being a visitor to someone who is enthusiastically buying something.


Vision is considered our most dominant sense, and video marketing means taking full advantage of moving images that will surely capture people’s attention. Think about the last time you were distracted by a video when reading through a long online news article. You were probably intrigued by the video at some point while making through some long paragraphs and then got drawn into the story as you played the video and saw the words in action.


Building a personal relationship with your customers is key, for both long-term and short-term success. A video makes your business real to potential customers, and they can connect with your business on a much more personal and emotional level. Instead of just throwing products in someone’s face, a video creates a bond with your business and lets someone see the true meaning behind it. When you are ready to stop selling and to start connecting with your customers, consider video marketing.

Proper WooCommerce Web Design Makes It More Likely Your Website Will Rank

search rankingWhen you are spending money working on creating an online business, you’ll want to make sure that you are able to have a business that is set up correctly. One of the most important elements that will affect how your business does in the future is whether or not it ranks with search engines like Google, Yahoo, and Bing. Many people looking for products go straight to these search engines to look for what they’re interested in purchasing. If your website shows up high up in these rankings, you’ll be more likely to get business.


One of the big factors that affects whether you rank on the search engines is the way your website was built in the first place. A well-built website will show up on the search engine when its URL is typed in, showing that the website is being noticed in the search engines. If your website is not being ranked, there are likely problems with the design of the site that are affecting the way that the website comes up. There are many factors that affect search engine rankings and some of these are aspects of your site that should be there from the start.


Some of the largest factors that can change how you rank in the search engines are aspects like your website’s load time. People don’t want to visit sites that are slow to open as they are in a hurry. Websites that are designed beautifully that take too long to load will still be ranked low. Another factor is bounce rate, which is how quickly people leave your website once they get to it. If visitors to your site are taking one look at it and leaving immediately, search engines decide that your website might not be one that is good to rank highly.


To make sure that your website is capable of ranking well with search engines, certain factors like the website being mobile friendly are required. To make sure that your website is set up right from the start, you may want to invest in professional website design. You’ll be able to find builders for WooCommerce web design and other platforms that are easy for you to work with. Once your website has been built correctly, you can focus more on SEO and marketing to push your website higher in the search engines.