Last week, we told you about some of the new changes coming to Facebook and now a new feature, which opened today, may be appealing to businesses who have profiles on the popular social networking site. Facebook has said that nearly 2 billion items are shared each week through the site and the newly expanded share option will include a live counter and analytics for shared items. This means that when a user clicks the new share feature, they will be able to look at the number of views, shares, likes, and clicks to from that site.
An unidentified spokesperson for Facebook, who spoke with Web Pro News said, “Share analytics bring new opportunities to show how content is being shared on Facebook, such as Techmeme for selecting top stories and bit.ly for analyzing URL traffic. The new Share button is among the easiest Facebook Connect widgets to install and can be added to any website with just a few lines of code.”
Users will be able to add a widget to their web pages, and tech-savy or not, Facebook says, “Anyone can add the Share button to their website with little to no technical experience.” Visitors to online sites will be able to share articles, video, audio, or images with their friends on Facebook. This could essentially be useful for businesses looking for more traffic for their websites since last week, Facebook teamed up with Bing.com to bring real-time updates to the site, and Google is in talks with the social networking site to do the same.
If you are looking to intergrate this new feature on your website, you’ll have to first visit the Facebook Widget Share page and follow the instuctions through there. Within a matter of minutes you could be tracking what items are being shared with the rest of the world.