A short time ago, Jessica Faye Carter – an award-winning author and columnist – wrote a piece for Mashable.com that outlined “how social media presents women with increased opportunities for influence and professional development.” The feedback she received from readers (men and women), however, was heavily weighted with opinions that depicted women’s interest in social media as superficial “girl talk” or summed it up as a natural ability as “connectors.” Today, Carter presents a more in-depth examination to support her theory as to why social media presents women with a platform for professional gain and cultural influence.
Let’s start with the boldest reality: Of the 87 million women active on the Internet, an estimated 67.5 million women are engaged with social media, Carter explained. In fact, she claims that such an outstanding measurement clearly demonstrates that there’s a bit more to the story than the simple enjoyment of social interaction.
Sociolinguists denote women as innovators in communication, especially in regard to new forms of languages. Therefore, Carter began her research at the foundation of this principle and uncovered an impressive timeline of women’s innovative movements and cultural influence throughout previous centuries. Below are highlights of her findings.