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Media Sources Utilize Blogs for Easy Leads

The advent of social media and the internet have created a categorical shift in the way people receive, interpret and react to news stories. Traditional media sources are constantly having to change and adapt to remain profitable and relevant in this user-centric atmosphere, where blogs and Twitter are seen as reliable sources of information. As soon as a story breaks, there are hundreds of bloggers and other news sources vying to create their own angle and disseminate the information themselves. And while many of us would assume that the blogosphere is plagiarizing and repackaging stories from conventional reporters, many claim that the roles in this relationship are often reversed.

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