You may recall back in November, we shared with you in a news brief that Google was talking about making page speed part of it’s ranking system. Now that has become the reality. Googled confirmed in a blog post late last week, that site speed with now factor in where you show up in Google’s ranking.
“Speeding up websites is important – not just to site owners, but to all Internet users,” said Matt Cutts and Amit Singhal, both from Google. “Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs.” (more…)