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iePlexus Social Media News Brief: March 24, 2010

Google thinks it figures out how to get though Chineses laws, but then the government stuck back. We’ll give you the latest details in the battle between China & Google.  Then we’re talking spam. One social media site has almost no spam, while another is being flooded with it.  And the latest internet craze becomes today’s viral video.  Get caught up with iePlexus Social Media News Brief for today, Wednesday, March 24, 2010. (more…)

Twitter’s Battle With Spam

It’s nearly impossible to avoid spam on the Internet, but Twitter is trying to do something about it, at least on the microblogging website.  In a blog post Tuesday, the company announced the amount of tweets sent out a day is 1%, which is an incredible task.

During the same time last year, spam on Twitter took up roughly 7% of the microblogging website.  And in August of this past year, spam on Twitter hit an all time high, with close to 11% of tweets.  So, to only have 1% of spam taking up your site is an accomplishment.  But Twitter says they are going to continue their efforts to getting rid of spam all together.  (more…)

Consumers Favor Brands With Social Network Profiles

We often here of studies that find consumers who follow or fan companies or brands on a social networking site, like Facebook or Twitter are more likely to purchase products or services from them.  Once again, the latest study from Chadwick Martin Bailey and iModerate Research Technologies confirms that.

Amazingly, the study found that consumers who follow companies or brands on Twitter are 67% more likely to buy from them, while 51% are more likely to buy from a brand that they follow on Facebook. And when it comes to recommending companies and brands to friends, 79% said they were more likely to recommend them if they were on Twitter and 60% if they were on Facebook.  (more…)

Twitter Isn’t As Loud As You Think

Occasionally, we talk about some of the latest Twitter facts to see how much the site is growing.  We have seen both the amount of users and the numbers of tweets each month continue to grow, with an occasional slow down.  But a new study from Barracuda Labs, a Web security company, shows that not even a third of the users are tweeting.

The study looked at an astonishing 19 million users, and defined a “True Twitter user” as someone who has at least 10 followers, is following 10 others, and has at least 10 tweets.  Seems simple, right? Surprisingly, only 21 % of the 19 million were defined at a true user.  So 79% of twitter users rarely even use their account! (more…)

iePlexus Social Media News Brief: March 10, 2010

Get up to date with the latest happenings in the social media world! (more…)

Business Doubles Profit With FourSquare

AJ Bombers, is a popular burger place in Milwaukee owned by Joe Sorge.  On Sunday, Sorge’s sales were up 110% thanks to the new social media  application FourSquare.  161 FourSquare users checked into the restaurant at the same time, that’s between 25-35% of Milwakkee’s FourSquare user population.

So what brought 161 FourSquare users to this already popular burger joint?  Sorge decided to promote the restaurant with the idea that customers could unlock a Swarm badge, which is awarded to those who check in at a location with at least 50 other users at the same time.  (more…)

iePlexus Social Media News Brief: March 5, 2010

From Twitter passing it’s 10 billionth tweets, to an amazing viral video, find out what happened this week in the world of social media. (more…)

The Shorty Award Winners

The Shorty Awards, the equivlent to the Academy Awards for Twitter users, were held last night at the New York Times Tower in New York City. CNN anchor, Rick Sanchez who was the first main stream journalist who used Twitter as a connection with viewers through his show, hosted the ceremony handing out awards in a total of 28 categories.  The second annual ceremony is held to share “the diverse ways Twitter can be used to create the best real-time short form content.”

William Shatner made a brief appearance via webcam, not only to congratulate the winners, but also share some of his favorite tweets from his new show, which is based off a Twitter account.  Suzi Orman & Facebook’s Marc Zuckenberg also made a video appearance, which was one of the highlights of the night.  All the winners who gave acceptance speeches were limited to 140 characters, the amount of characters Twitter users are restricted to when they tweet.    (more…)

Social Media Becomes American News Source

It was just last week, I was explaining how some of my predictions for the next decade in the social media world were coming true.  This week, thanks to the latest study from Pew Internet, another prediction has become a reality. 

The study analyzed how American’s are now using social media and other variables to consume their news.  Just the other week, we watch the Austin plane crash unfold before our very eyes through the social networks.  In fact, based on a sample of 2,259 adults, 75% of them read news through social networks or e-mail, while about 52% of those continued to forward on the news to others. (more…)

iePlexus Social Media News Brief: February 24, 2010

Get all the latest headlines in today’s social media news brief! (more…)