A couple weeks ago, there began to be rumblings of the possibility of Facebook finally announcing something that has long been rumored to be the next step in the company’s evolution, a Facebook phone. Though there were some blatant denials of this from CEO Mark Zuckerberg, it was known that Facebook was sure to be announcing something at the company’s next event, alongside one sentence – ‘Come See Our New Home on Android.’ The event in question wound up taking place on Thursday, April 4, and while Facebook did not announce a Facebook phone as rumored, they did announce something related to that.
What Mark Zuckerberg and Facebook did announce was something called ‘Facebook Home,’ which is a feature that operates as a custom homescreen for Android smartphones. What Facebook Home essentially does is integrates all of the features of Facebook and its various services – including Instagram and Facebook Messenger – fluidly and effortlessly into the homescreen of one’s Android phone. For instance, messages sent via Facebook are combined together alongside text messages, resulting in a single constant conversation.
Facebook notifications can be easily accessed through Facebook Home, even while other applications are running, a feature which most other smartphones cannot currently offer. Zuckerberg stated that launching a program that allowed people to transform their phones into ‘Facebook phones’ rather than launching a Facebook phone itself will allow the company to reach a larger amount of their user base. Zuckerberg stated even a great phone might only sell up to 20 million units, which would only reach 2% of Facebook’s active users. Thus, a program that will work on many different phones became the more viable option.
The first phone that will launch with Facebook Home will be the HTC First, released through HTC and AT&T. The phone will be available on April 12for $99.99. Though this announcement may not have been what people were expecting, it seems like a move in the right direction for Facebook, considering how many mobile users will likely be able to make use of the features offered by Facebook Home.