Facebook has long been embedding its functionalities on popular news websites, to the point where the Facebook Like and Share buttons are seen more than 22 billion times every day on more than 7.5 million websites. For the first time since the Like and Share buttons were developed to be embedded on these pages, Facebook has decided to update the design of the buttons, removing the iconic ‘thumbs-up’ that has long been associated with the Like button and replacing it with Facebook’s ‘f’ logo.
The new design has reportedly come about in order to be optimized for high-resolution screens. Additionally, the Share button is replacing Facebook’s Send button, which was tested and ultimately deemed too confusing. The old buttons were blue on white, while the new ones are white on blue, allowing for a crisper look that can be better seen on the high-resolution screens that Facebook is apparently aiming for.
In addition to changing the design of the Like and Share buttons, it also appears that Facebook is testing the usage of star ratings for Pages. According to some screenshots and videos of live testing, it appears that Facebook is intending to employ a five-star rating system that users can use to rate certain Pages, taking things a bit beyond simply being able to Like a certain Page. Though no official announcements have been made, it is likely that this is something Facebook intends to launch in the near future.
The replacement designs of the Like and Share button began their official launch yesterday. Gradually, over the coming days, the new designs for these buttons will be ubiquitous on the websites that use Facebook’s embedding options.