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When you are working to market your small online business it is important to invest in the types of marketing that can help to put your website where your potential customers can find it. There are many different types of marketing strategies that are ones that you can utilize. Finding advertising services that are most beneficial to your business without breaking your budget can be the most challenging part.
Having a website live on the internet isn’t usually enough to generate traffic to the website, which is why it is so important to make an investment in marketing. There are many strategies out there that are ones that can help your business reach he search engines. In general, pay per click strategies and similar types of advertisements are not beneficial to small businesses since they require large upfront investments to get these started and continual investment to keep this going.
One type of marketing that many businesses find to be successful is content marketing. This marketing focuses on the content on your website and designs this content to be something that customers will enjoy reading. Most content marketing also focuses on search engine optimization, adding keywords into content so that search engines are able to see what your website is all about and what keywords your website should be connected to. This type of marketing is often one that has a more lasting effect on your business than anything else.
In addition to content on your own website, search engines also look for content and links to your website in other locations on the internet such as business blogs. Having quality content that continues to connect keywords with your business can help give you an extra boost with search engines. Since quality content is something that people online are likely to share, your business can be seen by even more people this way. Finding great strategies to market your business is very important for making your business successful online.
Since people on the internet are interacting with online businesses in a completely different way than they once did, marketing a website is changing a lot as well. You can’t just keep using the same strategies assuming that these are going to be ones that work with people on the internet now. One of the main changes recently is how important video marketing has become for anyone interested in doing business on the internet.
Finding the perfect marketing strategy isn’t easy, but more and more marketers are starting to see value in marketing your business with videos. Whether you are just going to have one video placed on the landing page of your website or you want to use many different promotional videos to get information about your business out there, using videos can be a great strategy for marketing a business. They are especially great for introducing a new product, talking about your company brand, and connecting to customers.
One of the main reasons for this is that people online are looking for videos more than they are looking for websites. They may come onto a website that is relevant to what they are looking for, but find that this website with all its text and images doesn’t keep their attention. People naturally lean towards websites that have videos. It’s really no surprise that visitors prefer these websites since a video allows a business to communicate more effectively in a short space of time.
While many argue that they simply can’t afford video marketing for their website, the truth is that at this point you can’t afford not to have it. This type of marketing is becoming more accessible even to small online businesses so businesses of all sizes can take advantage of this type of marketing and the benefits that come with it.
While there have been many changes to Twitter in recent years, the character limit that they started with has stayed the same. Until now. Twitter just announced that they are currently testing a change that will double the character rate for a select group of Twitter users. This change is intended to make it easier for users to enjoy Tweeting.
Twitter’s test of this new character limit is because of how difficult the 140 character limit can be to users. After doing some research, Twitter discovered that in languages like Japanese and Chinese tweets were on average a lot shorter. A big part of this is that in languages like these a single character may represent a noun. Since the English language and others like it typically require at least five letters a word, more tweets in these languages hit the 140 character limit.
While Twitter seems focused on providing English speakers with less frustrations while tweeting, many users are outraged that Twitter has chosen to focus on changes to the character limits to tweets rather than focusing on more important issues within the social media platform such as abusive accounts. Twitter users seem to feel that its time would be better spent trying to change the toxic environment of Twitter. The character limit change may be welcome to some, but it isn’t the change that many users feel will make Twitter easier to use.
One good thing that could come out of this character limit change might be allowing business owners more room to express themselves when connecting with customers. If you’ve ever tried tweeting about a certain product or sale and felt limited by the number of characters, you can see how this might be beneficial. It is possible that 280 words could help make social media advertising a bit easier in some cases.
While most business owners can agree that social media is a great way of marketing a website and connecting to customers, many aren’t doing their social media in a way that is beneficial to them. A lot of business owners simply join Facebook and Twitter and then expect that these pages will get people coming to their website. Social media requires a greater level of commitment than this.
There are many pitfalls to social media that business owners fall into from the start. One of the main ones is that people get impatient. They expect that once they create social media pages they’ll immediately be connecting to customers who will want to purchase products and services. Very little with marketing happens overnight, so starting a social media campaign requires some patience. Don’t be disappointed if you don’t see sales coming from social media connections right away.
Another big problem with the way that people use social media to market their website is that they are very inconsistent. When people visit a Facebook or Twitter page for an active business, they expect to see posts that have appeared within the last month. Too many business owners using social media will post a few times and then not again for a long while. It isn’t enough to just post about your current sales and then wait months to post again. Take some time to create posts or link to blogs that you have written. This will make it clear to anyone visiting your social media that you are still in business.
Since social media advertising is a powerful way to promote your business, it is important to set up social media pages that can help you interact with customers. If you don’t have the time to devote to posting on social media and setting up different pages, be willing to look for help. You can hire companies or individuals that will help you to get social media pages set up and to make sure that there are regular posts showing up on these pages.
As modern social media has begun to shift to focus much more heavily on engaging images, those marketing products or online websites have had to adjust what their social media marketing looks like. Namely, getting images of your products out onto social media seems to be the best way to generate likes and shares. This is all about getting people to connect to your products emotionally through the use of images.
Many companies using social media are finding that they have much more success with social media marketing when they post images on their social media sites. Data shows that social media users naturally focus more on posts with images and are more likely to ignore posts that are text only. Consider adding some compelling images to your next social media post so that you can start to benefit from the power of images in social media.
Another key to marketing products is to keep from being the only one posting about your product. A lot of businesses have found success when customers have posted images of themselves using or wearing an item that they have purchased. In some cases, it can even be beneficial to give away certain items to bloggers and other social media promoters who will then write about your product and post images. This is just one more way to attract a wider group of individuals to your company.
As businesses have been using social media for years now, it has become clear that connecting to customers through social media can be a great way to generate sales and to encourage the growth of your customer base. Using compelling photos and text in combination is typically the best way to get more people liking and sharing posts that you put out on social media. Photos and storytelling can be one of the best ways to connect with customers and to get them interested in your product or services.
It appears that Twitter is currently working on early testing for a feature that would allow users to draft out long threads of Tweets before posting all of them at once. One Twitter user recently tweeted out some screen shots taken of himself composing three tweets and posting them all at the same time. While the feature doesn’t appear to be testing publically just yet, Twitter users were able to get a first look at what the feature might look like if implemented.
Right now, the only way for a user to link their tweets together is to go through the often tedious process of replying to their individual tweets with another tweet continuing their point. This kind of tweeting is often referred to as a Tweet Storm. The new feature, if it is ever implemented, would eliminate the current difficulty of creating these threads, allowing users to easily link tweets together while editing them and posting them simultaneously.
Tweet Storms have been growing in popularity, becoming far more common on Twitter in the past few years. Twitter has talked about the possibility of extending Tweets beyond their 140 character limit in the past, but mostly they have continued to uphold the limit, making only small updates that allowed users to utilize all 140 characters fully. The new feature would be something that would likely encourage Tweet Storms and allow them to find new prevalence on the site, a clear compromise between extending the 140 character limit and making it easier for these Tweet Storms to take place.
While some users are sure to object to this new feature if it is ever implemented, it is easy to see why Twitter would like to have a feature like this one. There are many influential and well followed Twitter users who commonly embark on these so called Tweet Storms. As these are users that Twitter would want to encourage, it makes sense for them to make it easier for people to link several tweets together and post them for the world to see.
There are some definite benefits to linking tweets that could be used by those in the business world. By using a feature like this one, a business would be able to easily talk about a sale and then link this announcement to specific tweets about various products that were available at discounted prices. Allowing editing of these tweets all at the same time would make it easier for business representatives to maintain professional standards.
Many users have started to talk about a new feature that they have been testing on the Facebook app. Facebook appears to be testing a feature that will allow users to post comments in the colors and color gradients that can be used on text posts already. While the test appears to still be in its early phases some are already reacting to the change comparing it to the bold color choices that were common on the MySpace platform.
This new feature would be one to follow the addition of color and color gradients to text posts which came out back in December. When Facebook was asked about testing the colored comments, they said that they are currently working on finding new ways for people to communicate within the platform. The colors are just one way to add creativity and variety to conversations going on within Facebook.
Since the feature is still in testing only a few select users are currently able to work with this feature right now. If the colored comments are deemed to be a success, Facebook may eventually roll them out to all users as they did with the colored text posts several months ago. So far the new feature only seems to be accessible to mobile users, so the test hasn’t yet reached other types of users.
While this feature is only being tested right now, users already have a lot to say about it. Many users are in uproar about this potential feature, stating that the colors will make Facebook look garish and ruin the look of the news feed. With the mismatch of colors on both posts and their comments, the news feed has the potential to become much bolder and more colorful. The question is whether this will actually be something that helps to add to the interactions currently available on Facebook or something that will turn users away.
While many Instagram users were excited about multi photo and video posts when Instagram added this feature in February, some were bothered by the fact that their photos had to be posted in Instagram’s standard 1:1 aspect ratio, making all photos into a square. This aspect ratio has been one that Instagram users have often found problematic as it makes it necessary to crop the photo, sometimes in ways that users don’t like. Instagram has now made a change so users can use either landscape or portrait format when posting multiple photos or videos.
Instagram’s goal with this change has been to allow a much greater level of creativity from the users on Instagram. Users will be able to decide before posting multiple photos or videos if they want these to display as landscape, portrait, or some other ratio entirely. All photos in a set have to stick to the same aspect ratio for consistency’s sake, so users will still be somewhat limited by this requirement. Of course, as with before, users will be able to continue to use the 1:1 ratio if this is what they prefer.
This update has come about following several much smaller updates that were made to these multi photo and video postings. Previous updates made it possible for people to go back after they had posted and tag people they may have forgotten. Another update focused on allowing users to save photos as a draft on the iOS platform before they posted the photo.
In addition to this change to the multi photo posts, users have noticed some other unannounced changes to the Instagram app. Some of these include making certain fonts smaller and thinner to allow for more space between words. These make it so that the app appears far less cramped than it did previously.
Last year, Facebook added the ability to upload panoramic photos to their platform for all users. They have now chosen to extend this ability to make it so that users will be able to capture panoramic photos using the Facebook app rather than having to use a device that is able to take these panoramic photos or a different app to allow these to be taken. This means that all users who have the Facebook app can begin taking these photos and using them on Facebook.
The update has now rolled out to both iOS and Android so anyone using the Facebook app will be able to use this new feature. Users will be able to just open their Facebook app and then click on the 360 photo option that is at the top of their news feed. This will allow them to start taking panoramic pictures directly from the app on their phone so that they can then use the different photos on Facebook.
Facebook allows you to share the 360 degree photos that you take with your friends as you would normally. They even have additional options that will allow you to choose the starting view for the photo that will display on people’s news feeds. The photo can be used around Facebook and shared with friends via timeline posts, albums, or even on group pages. You’ll even be able to tag friends in the photos that you take.
In addition to making these pictures usable just about anywhere around Facebook, the update also makes it so that you can use a panoramic photo from either the app or any other source as your cover photo on your profile page. This change is the first that has been made to cover photos since they were initially introduced to Facebook. The change will allow users to make the cover photo on their page something that is more fun.
In a new update, Instagram has started to allow users to respond to pictures in direct messages that use images as a response. While this may sound complicated, it is actually something that is fairly simple and had the intention of simplifying interactions between users. The feature makes it easier for people to specify exactly what their direct messages are in response to by creating whatever you’re responding to as a sticker that will then go into your reply image. The feature is one that provides a person with a greater amount of versatility when responding to images on Instagram.
This update is an addition to the direct messaging that already exists within Instagram. To use the new feature, simply tap on the reply button on the photo or video that you would like to reply to. This image will then be turned into a sticker that you can then overlay your reaction on. For example, you could have the sticker version of what you are responding to and then in the background you could be making a face showing your response to this image.
You are able to further use this sticker in your responses by drawing on the sticker itself and moving it around to fit with whatever your response is. By allowing further editing, Instagram is providing people with a further way to interact with the image and express their response more clearly while staying fairly visual and much more fun.
By adding this feature into Instagram, the hope is that conversing with friends via Instagram will become something that is a lot more fun to do. The visual elements of this new feature show ways in which Instagram is further competing with Snapchat. If people are more attracted to Instagram’s version of communicating through images, they may be less likely to use apps like Snapchat in the future.
What is Web 2.0 and what does it mean to my online business?
Web 2.0 is a concept that refers to the evolution of the web into a platform for users to creatively collaborate and network with one another through applications, communities and new generation technology. The web is no longer made of static, unconnected information silos that have only a single, one-directional voice. We as a global audience now have the ability to share information over this technology, and as businesses, embrace the web as a platform for discovery and cater to its strengths. By utilizing this approach you’re able to connect with a much larger audience for your product or service, interact with your customers, clients and colleagues, and through these various web applications and communities tap into the target market in a proactive but passive way.
Here at iePlexus, we incorporate the technologies of Web 2.0 into effective, affordable programs designed to deliver maximum marketing results for your online business. Our specialty is developing over all exposure through search engine optimization, social media advertising, intelligent press releases, professional content, business blogs and performing blog customization for a comprehensive marketing approach. Feel free to browse our website to learn more or contact us for a free consultation today!