Your blog gives your business a tool to reach more customers through search engine visibility and by distributing your content.
What is the difference you ask?
iePlexus is a company specializing in providing comprehensive marketing strategies for online businesses. Our services consist of the latest google advertising services and Web 2.0 technologies to better increase both the visibility and credibility of your web business in the online market. With more than 10 years of online marketing experience, we have extensive understanding of what components need to be present and how they need to work in order to ensure your business has the best opportunity to succeed.
Many business owners are afraid to move forward with any type of internet marketing plan. Some feel that they have already stretched themselves too thin or overshot a budget with just building their website. Unfortunately, having a website online isn’t enough to get people coming to the website. Small businesses that avoid online advertising and the costs that come with them may not have to spend a bunch of money on advertising, but they generally are unable to get their business off the ground.
To get your business out there in front of potential customers, you have to first invest time, money, or both into advertising. Many online businesses have managed to find some success with sharing posts and videos about their business on a business Facebook and Twitter page and asking friends to share these pages or posts. Social media advertising can be a great way for different types of small businesses to spread information about their website through a modern version of word of mouth. This is often a good way to start advertising your business if you don’t have much money for other kinds of marketing.
If you have a bit to spend and are willing to invest more into your website, then you’ll likely go beyond Facebook and Twitter to other avenues for advertising. Investing money on search engine optimization and other advertising services can really help to give your business the boost that you need. These services will make it so much easier for your website to start ranking highly with the search engines. Getting yourself into Google and other search engines will make it so that you are a choice for potential customers who are looking for products on the internet. Without being in front of these potential customers, your business won’t even have a chance of being chosen.
Spending money on advertising may feel risky initially, but if your website really has been put together correctly and your prices are right, it is likely to be the best thing you can do to start seeing more sales on your website. Invest your advertising budget wisely, but make sure that you are putting something into marketing your website. Without the marketing, your website is just a place on the internet that very few people have any way of getting to or finding when they’re interested in something you’re selling.
Many small business owners get so sucked into the idea of search engine optimization that they can forget what is really important. While there is no doubt that being search engine friendly is extremely important, once your website has climbed to the top of the search engine, it will be judged by visitors based on what it looks like, how easy it is to navigate, and the variety of products that are available. Just becoming number one on Google rankings isn’t necessarily enough to get people to actually make purchases on your website.
For this reason, it is so important to focus on ensuring that your website is one that is well designed from the start. It can often be a lot easier to have your website designed by professionals who are able to put the website together a lot more quickly and expertly than you can. Try looking for companies that use WooCommerce web design since this plugin allows you to use a WordPress website and transform it into the perfect place for you to sell products. It is easy to use and perfectly set up for search engine optimization so you’ll be able to optimize your site with ease.
When you do start focusing on SEO for your website, it is most important that you are able to create a website that people will want to use. Having a website that is well organized is a good starting place. Make sure that on the landing page of your website customers are able to easily find places where products are sold. If the customers can get easily from the home page to every other page of your website, this will help to make people more interested in staying on your website and purchasing products from you.
What you’ll really want to focus on initially is products and content. Make sure your customers have a wide selection of high quality products to choose from, so that they’ll be interested in remaining on your website to look through all these options. After that, content is important not only for search engines, but for visitors to your site. Working on developing great content for your landing page, category pages, and each product page can help with SEO, but can also make your website one that customers will be more likely to purchase from once they’ve found you. Starting out with a website that will allow you to easily add content and make your website more user friendly is the best way to ensure that customers not only find your site through your SEO, but stay to buy products from you.
Building a new website or refreshing your current one is a very exciting endeavor that can lead to lots of online success. In today’s digital world, the front page of your website becomes the storefront and the design of your website is like the salesperson who is on the floor selling your products. Just like you would want a salesperson who makes the best impression, it is important to have the right website design that will make the best impression on potential customers.
Your online store is a reflection of your business and you don’t want it to look outdated or unappealing. Besides having a professional design, it is also important that a website is optimized for the search engines. Including quality content, videos, and other important information on your website will help the search engines to rank your website higher. When searching for a product or service online, people will typically visit the websites that come up higher in their searches. Ensuring that a website is optimized to be indexed and picked up by the search engines is very important.
A professional website forces your competition to constantly have to do more to keep up. Your competitors may only be starting to realize the benefits of having SEO on their website or of having a clean and professional-looking website. If your website is optimized for the search engines and professional from the start, and you are continuously improving it even more with things like video marketing, you are always staying a step ahead of your competition.
With professional website design such as WordPress web design, you can easily have an excellent online store that is easy to access from any device, has a crisp and attractive look, is easy to navigate, and is optimized for the search engines. Maximizing your success with a well put-together online store is an important investment to make and will only put you at an advantage.
As more and more people are beginning to look for videos on websites and expect businesses to share videos frequently, it is becoming much more important for online businesses and other types of businesses alike to carefully find some different ways to work with online video advertising. This type of advertising tends to be a lot more effective since customers online are increasingly focused on videos. Attracting attention on your own home page and on social media accounts, is starting to come down to having entertaining videos your customers can enjoy.
Video tends to be a better way to get a point across to your customers in any case since a lot more information can be packed into one minute of video than into content for the website or on your Facebook page. Many users scroll down and skip over large blocks of text in favor of something easier to digest. Video marketing is perfect for filling this need and getting the information that you want to your customers as effectively as possible.
Social media has begun to make video a much larger part of the overall user experience. Facebook has recently continued to make changes to the video on their platform to make it easier for users to find videos and to enjoy them. Most recently, they announced a change that will make it so that the videos that will appear on their platform will not only play automatically, but will play automatically with volume. This is similar to the way that Snapchat currently has videos appearing within their app.
Videos that play automatically and with volume have the possibility of attracting much more attention right away. This is something that many website builders have started using with the videos they place on their websites as well. One thing to watch out for with this is that some users may see this as an aggressive tactic to make them watch a video. It is too early to see whether Facebook’s change will be one that is beneficial or not, so it is important to think carefully when putting a video on your website so that you can decide what makes the most sense for your business and anyone visiting your website.
When you are having a website designed for you, it is important to make sure that the website design helps to cover the basics of what is required for search engine optimization at the very least. This means having your website be mobile friendly and adding title tags and content to the different pages of your business. Beyond this, your website design should be set up in such a way that you are able to not only get people to come to your website but to actually make them into customers.
One big part of this is stepping beyond search engine optimization and working with some conversion rate optimization. This is basically a technique that gets into the smallest details of your website, setting the site up so that you are able to acquire new customers or generate leads from the people coming to your site. The way the site has been designed can change the way people respond to it. There are very small details that you might not even think about that can make a big difference in the way that people interact with your website.
While it is good for your website design to be simple, there is a difference between it being simple and plain. A site that doesn’t include any images and sticks to a very basic look on the whole, may not be one people want to interact with. Also, where you place items on your website is important. Links to your shop pages or even to individual categories of products should be easy for visitors to locate quickly. In many cases, a video can also be very helpful to increasing your conversion rates.
To get the most out of your website design and to make sure that each detail is considered while the website is being built, you might be best off investing in professional WordPress web design. When someone who knows what they’re doing builds your website, you’ll be able to meet simple SEO requirements and more specific conversion rate optimization set up for your website. With both these elements considered, you’ll have a better chance of success with your website.
As social media has been exploding, people have been looking to their favorite networks to fulfill all of their daily living needs, whether booking a hotel, ordering food, or upgrading their electronics. In today’s digital age, we are all looking to social media for the opinions and things that matter most to us. It is no wonder that so many marketers are following their customers to their favorite places to tweet, share, and watch. The importance of advertising on social media has only been growing, as social media keeps exploding.
Customers are spending more and more of their time on social media platforms, and getting in on their conversations is an important part of marketing your online business. Whether you are posting videos or creating a company Facebook page, customers can easily be reached on social media, and you can connect with them on a more personal and emotional level.
In just a few short years, advertising on social media has gone from close to nothing to billions of dollars being spent on it. It is estimated that billions of people across the world use social networks like LinkedIn, Twitter, and Facebook. Advertising on social media can be very precise and targeted, reaching exactly the customer who will most likely be interested in your particular product or service.
Getting into the game of social media is surely worth it, and it doesn’t have to be overwhelming. If you don’t have time to regularly post updates about your business on social media, you can find a marketing company that will create social networks and keep them updated for you. Social media advertising is great for building business recognition and helping customers get more acquainted with your business in a fun way. Plus, every post that you put out there is an opportunity for someone to become a paying customer. Every blog post, image, and video is a chance for someone to react and to visit your website.
Making your business more human is easy to do with social media advertising. People want to do business with other people, not with companies. When you make your business human through social media, people will be much more likely to purchase something, as they will enjoy interacting on a personal level.
Twitter has been testing an increase in Twitter characters since September, but now it is official, Twitter is going to be rolling out these longer tweets to most of their users. While there has been some backlash about the addition of characters to Twitter tweets, Twitter has decided to move ahead with the increase in character limit from 140 to 280 characters. It seems the initial reaction to the character increase was overblown as the change in characters hasn’t done much to change the overall look of Twitter.
Many users worried initially that the change would be one that would ruin the short concise tweets that make Twitter what it is. During the testing phase of the 280 character limit, Twitter looked closely at the tweets that were being produced. They found that just 5 percent of tweets sent by people in the test group were longer than the traditional limit and that only 1 percent of these used all 280 characters. The people who could tweet with more characters during the test were able to pick up more followers, received more likes and retweets, and spent more time on Twitter than other users. This is the reason that Twitter decided that the increase in the limit was a success.
What does this mean for business owners who are using social media to market their businesses? Mainly the increase in the number of characters will allow you the same benefits that Twitter saw with its testers. You’ll have more characters to use while you are tweeting so you’ll be able to more easily engage with customers and connect with them as you tweet about your products or the services that you offer.
If you haven’t started using social media to market your business, now is the perfect time to start. Social media advertising is a great way to engage with your customers and to respond to questions or concerns that may arise. Since social media is used mostly by people in the younger generations, reaching customers through social media can be especially important if the products or services that you offer are targeted at these individuals. Setting up a social media account and using this to touch on topics that relate to your market is a great way to draw attention to your website.
In recent years, the internet has become a place that increasingly encourages businesses to thrive. More and more online businesses have swollen the ranks of online website’s that are available. Being able to find the right ways that you can improve your business on the whole and make it more accessible to customers visiting your website is essential in making it so that you stand out from the crowd and show that your website is different from your competitors.
One of the best ways to make yourself stand out and to bring business to your website is to add a good amount of video advertising to the way that you advertise your website. You can post videos on your website itself and also on many of the other sites to make it so that people are able to find information about your business. Many business owners find that social media is a great place to try out this kind of marketing. Trends are showing that more shoppers are watching videos online than accessing any other type of content. In fact, after watching a video advert, 46% of viewers will act on the information given in the video. This just shows how much more influential this type of content is.
When you start to use this type of marketing to advertise your website, you may want to start by posting short videos on your website itself. A one minute video on the landing page of your website can give customers all the information that they need about your business far more quickly than many paragraphs of content telling them about it. Since videos are more attractive, customers will also be more likely to listen to your story and learn about who you are.
Starting a good video marketing campaign will be helpful to making it so that your website is a lot more successful. You can begin by having a website built on the homepage of your website. After this, you may want to branch out so that you are sharing different videos on social media and even on YouTube. Since there are many ways that potential customers can now discover these videos, these will be great low cost options for attracting more people to your website.
Videos have been exploding all over the internet and eagerly shared through social networks, online news sources, and all over the web. A video provides the kind of glimpse into a business that customers will take notice of, and it’s no wonder that videos are everywhere these days, whether you are reading a news article or you are shopping online. There are numerous benefits to using video marketing. Even videos that are less than a minute long can tell a story in a way that grabs hold and doesn’t let go.
In today’s busy world, customers are constantly being bombarded by information that they just don’t have time to fully make sense of, and it is easy for them to get lost in a sea of long paragraphs. Giving customers a fresh distraction with video marketing is a great way to break out of the clutter and grab their attention. Videos can easily be just as informative, if not more informative than text and images on a website.
Taking advantage of video marketing for your business means giving your customers an easy way to understand what your business is all about and why they should consider it. Customers often find themselves learning a lot more with a video than what they learned by reading through a bunch of long paragraphs. With a video, they can find out what your brand is all about in much less time, and in a way that is really fun and exciting.
There are so many powerful reasons to use video marketing, and any wise business owner will be among this first to get in on what everyone is talking about. Videos are great for boosting conversions. When you connect with customers in a much more personal way by telling a visual story, you can get them to go from just being a visitor to someone who is enthusiastically buying something.
Vision is considered our most dominant sense, and video marketing means taking full advantage of moving images that will surely capture people’s attention. Think about the last time you were distracted by a video when reading through a long online news article. You were probably intrigued by the video at some point while making through some long paragraphs and then got drawn into the story as you played the video and saw the words in action.
Building a personal relationship with your customers is key, for both long-term and short-term success. A video makes your business real to potential customers, and they can connect with your business on a much more personal and emotional level. Instead of just throwing products in someone’s face, a video creates a bond with your business and lets someone see the true meaning behind it. When you are ready to stop selling and to start connecting with your customers, consider video marketing.
When you are spending money working on creating an online business, you’ll want to make sure that you are able to have a business that is set up correctly. One of the most important elements that will affect how your business does in the future is whether or not it ranks with search engines like Google, Yahoo, and Bing. Many people looking for products go straight to these search engines to look for what they’re interested in purchasing. If your website shows up high up in these rankings, you’ll be more likely to get business.
One of the big factors that affects whether you rank on the search engines is the way your website was built in the first place. A well-built website will show up on the search engine when its URL is typed in, showing that the website is being noticed in the search engines. If your website is not being ranked, there are likely problems with the design of the site that are affecting the way that the website comes up. There are many factors that affect search engine rankings and some of these are aspects of your site that should be there from the start.
Some of the largest factors that can change how you rank in the search engines are aspects like your website’s load time. People don’t want to visit sites that are slow to open as they are in a hurry. Websites that are designed beautifully that take too long to load will still be ranked low. Another factor is bounce rate, which is how quickly people leave your website once they get to it. If visitors to your site are taking one look at it and leaving immediately, search engines decide that your website might not be one that is good to rank highly.
To make sure that your website is capable of ranking well with search engines, certain factors like the website being mobile friendly are required. To make sure that your website is set up right from the start, you may want to invest in professional website design. You’ll be able to find builders for WooCommerce web design and other platforms that are easy for you to work with. Once your website has been built correctly, you can focus more on SEO and marketing to push your website higher in the search engines.
What is Web 2.0 and what does it mean to my online business?
Web 2.0 is a concept that refers to the evolution of the web into a platform for users to creatively collaborate and network with one another through applications, communities and new generation technology. The web is no longer made of static, unconnected information silos that have only a single, one-directional voice. We as a global audience now have the ability to share information over this technology, and as businesses, embrace the web as a platform for discovery and cater to its strengths. By utilizing this approach you’re able to connect with a much larger audience for your product or service, interact with your customers, clients and colleagues, and through these various web applications and communities tap into the target market in a proactive but passive way.
Here at iePlexus, we incorporate the technologies of Web 2.0 into effective, affordable programs designed to deliver maximum marketing results for your online business. Our specialty is developing over all exposure through search engine optimization, social media advertising, intelligent press releases, professional content, business blogs and performing blog customization for a comprehensive marketing approach. Feel free to browse our website to learn more or contact us for a free consultation today!