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iePlexus is a company specializing in providing comprehensive marketing strategies for online businesses. Our services consist of the latest google advertising services and Web 2.0 technologies to better increase both the visibility and credibility of your web business in the online market. With more than 10 years of online marketing experience, we have extensive understanding of what components need to be present and how they need to work in order to ensure your business has the best opportunity to succeed.
Advertising trends are always changing and everyone might be skeptical about jumping on a new one at first. Online video advertising has been making a huge impact as an excellent way to attract and retain customers, and I admit that as a marketing professional, I too was wondering if this was just another fad, designed to suck money out of business owners’ pockets. However, I realized that this stuff really works, and it works on me, even as someone who has seen so much marketing that I have become immune to it.
One particular moment when I realized just how awesome video marketing is happened when I was working on putting together some advertising copy for a client’s site. They sell travel accessories and on first glance, it seemed like a fresh and cool idea, but it wasn’t clear what exactly they were selling, and I was a little confused. I was about to write it off as just another pointless site, and then a video on their home page caught my eye and I was intrigued by the colors and the images and saw that it was only one minute long, so decided it wouldn’t hurt to take a minute to watch it. I had other stuff to do and don’t usually spend time watching videos on people’s sites, but I just couldn’t help myself. I was very curious what they put in this video.
The short video told me way more about the client’s site than the text on their site that I was taking a lot longer to read and make sense of before watching the video. (I never really did get what the site was about just by reading the text). Before watching the video, I was confused and the site seemed complicated and I had trouble making sense of what kinds of travel accessories they were selling. It said they were selling travel tools, but did that mean literally tools like to repair things? Were they focusing on dry bags and outdoor travel? Were they offering phone chargers? After watching the one minute video, my mental fog was instantly cleared away and it was crystal clear what they were selling. I went from thinking that I would never buy something from them to thinking that it would make my travel a whole lot easier if I did buy something from them for my future travel needs.
The video explained very clearly and effectively what the website is offering and why I should care. After watching it, I learned that they are helping to take the stress out of traveling by offering great ways of getting organized, powered up, and packed, in a nutshell. The video explained that travel is stressful and how the site’s products would help me to have all the electronic chargers I would need, all the packs and bags I would need to hold my things, alarm clocks, even outdoor supplies for camping and hiking. The video even highlighted a few products towards the end, and I thought, yeah, these would be very valuable to have and I was already picturing myself using them on future journeys. The video reminded me of the stress of travel and offered some great solutions. There was just something about seeing a real person talk about the products in the video that was interesting and drew me in. The video was really simple, with just a person basically talking for a minute in front of the same background, but it did its job.
As someone who has been in marketing for a long time, if something catches my interest, it means that it must really work. The video that this site had on their home page made me go from being inclined to brush off my initial interest to thinking that this is a really nice site with some really valuable products I would love to purchase. I no longer needed to spend time going through the product categories and trying to make sense of what they are selling because the video said it all very quickly. The moral of the story? Online video advertising works!
The bells have been rung, the relatives have shuffled in and out of the house, the carols have been sung, the decorations have been put away or have stayed up in hopes of keeping that festive mood going into the new year. You are now back to reality and looking at the new year from a fresh perspective and probably taking a hard look at your finances, your business ventures, and all of your other endeavors. You may have started an online business or are hoping to breathe some new life into your current online store. Whatever the case, taking a solid look at the best marketing strategies for the new year is a great way to get back to business.
You may have tried different marketing strategies for your online store in the past year and you are probably curious about the best strategies for the fresh start that you now have. One strategy has been clearly effective in the past year and is only blowing up even more and that strategy is video marketing. Taking a hard look at the benefits of video marketing for your online business is definitely worth it for numerous reasons.
Video marketing has many powers to make your online store way more attractive to customers. There have been many studies done on the way that video captures attention, for example. People don’t want to have to make their way through a long page of text or yet another pushy e-mail. A video is a much more interesting way to present your services or products as the customer’s friend rather than their salesperson. Establishing an emotional connection is another powerful reason to use video marketing. Even really good copy rarely makes people tear up, but there is something about watching a video that makes people instantly relate to your business. Videos make people laugh or cry much more easily than text.
Of course, getting your website noticed by the search engines is super important, and video really wins there. Video is great for organic website traffic, as it has been known to increase the number of people linking back to your website, drive more website visits, and higher click-through rates. People also tend to view videos as very valuable and they often will pay more for your services and share more details about themselves when you use video. It makes your business appear more professional and like something worth looking into.
As you are looking back on last year’s successes and maybe a few disappointments, I would encourage you to explore the benefits of video marketing as an important part of your revamped marketing strategy.
If you aren’t happy with how your website did last year, it might be time to redesign your website to make the site easier for customers to navigate. Many business owners have started to change up the way their websites look so that they are able to make it a lot easier for customers to find everything. While websites with a lot of special graphics and fun flash components can look nice, these websites aren’t ones that do well with search engines, even more importantly they aren’t ones that customers like either.
One of the main reasons that customers will become frustrated and leave a website is because the website is either too cluttered or cannot be easily navigated. For example, there was a lot of criticism for the new design of the White House website since this website makes it challenging for people coming to the website to find many of the items they’re looking for. People took to Twitter to complain that finding schedules of events and other important information is very difficult with the new design.
While your website may not be as popular as the White House website, the criticisms for this site are something you should keep in mind when redesigning your own website or designing a brand new site. Make sure that your website design makes it easy for customers to find what they came for. Any products that you are selling should be easy to access and customers shouldn’t have to hunt through many pages just to find places where they can buy the items that you are selling.
When you begin your redesign or design, consider working with platforms that are a lot easier to use to create simple and easy to work with designs. Choose from options like WordPress web design to make sure that you have the best control over what your website looks like and how this works with your goals for your customers. You can either have professionals help you to create a simplistic and attractive design for your site or you can learn to do the work yourself.
Over the last year, there were many changes in the way that customers and brands interacted on social media. It has now become standard for businesses to build a social media presence for their company that allows customers to easily interact with the businesses they like. Most businesses have found that there are many benefits to connecting with customers on Facebook and other social media platforms.
One of the main reasons that social media interactions help to build connections to customers is that these interactions don’t have the same approach as standard advertisements. What this means is that customers are able to see your product in a way that doesn’t make it feel like the product is one that is being advertised. The youngest people advertisers are trying to connect to now are in a different generation than in previous years. This generation is filled with people who are a lot more private and very resistant to advertising. It is no surprise that fun videos and pictures on social media are better for connecting to these customers than other attempts at advertising. Since this generation has close to $44 billion in purchasing power, this is likely to shape how companies interact with customers on social media in the future.
If you are looking to set up successful advertising on your social media, you’ll want to make sure that you are able to adjust your technique to make sure that overt advertising takes that backseat. When you work on advertising through social media, you may want to look at trends from this year. Many businesses have had a lot of success with personally connecting to customers through social media rather than targeting the broadest spectrum of your customers. There has also been a lot more success with visual items like videos and pictures. For example, if you are marketing a bed and breakfast, talking about how beautiful your area is in the fall won’t be as powerful as posting pictures of it or even a video tour of the area.
At this point, social media advertising is something that should be a part of how you market your business no matter what. Since so many people use information from social media to help them make decisions, putting your products in front of people on social media will be a great way to ensure that you can make sales. You can also set up your business as a reliable source by sharing informative articles and other items that can help customers make decisions on what to purchase.
With the end of the year drawing closer, now is a good time to start reevaluating the types of marketing tactics you used over the last year and determining how effective these were. You may discover that many of the tactics that you used were greatly beneficial, while others may not have had any noticeable effect. Taking the time to reevaluate at the end of this year will help you start the New Year right as far as your business goes.
If you’re interested in trying out some new types of marketing this year, you’ll definitely want to start thinking about using videos to market your business. Whether you purchase professionally built videos or make your own, these are proving to be very important to marketing online businesses. While many people have difficulty getting customers to read written content, videos are able to retain 37% of their audience all the way through to the end. This means that if you really want people to hear what you’re saying, videos are the way to go.
When you start using videos to market your business, don’t limit the videos to just staying on different pages of your website. While these are very beneficial sitting on website pages, you can increase the benefit of these videos by sharing them on social media and putting them on YouTube as well. This will get your videos seen by more people who may be interested in your business.
With a bit of video marketing in the New Year, you’ll likely be able to start seeing more visitors heading over to your website. Take some time to learn a bit about this type of marketing and then purchase some videos for your website or build some yourself if you have the tools to do so. You’ll be able to use these videos to explain your business, show off new products, and hold the attention of your audience with ease. Staying on top of this type of marketing will benefit your business in 2018.
If you’ve recently completed the construction of your online business, you might be tempted to think that you’re done with your part of the business and that now you just have to wait for customers to come to your site. The sad truth is that you are only at the beginning of the work it will take to make your business more successful. Without any kind of advertising, your website will likely stay out on the internet without anyone knowing it is there.
Of course, small business owners often have trouble with marketing their business since advertising can be very costly. It is extremely important to focus on advertising as part of your business plan since your business will not be able to succeed without it. There are some ways to advertise your business a bit more cheaply including using social media as a tool for marketing. You can write about sales and products on Facebook or Twitter to attract attention to your website. Building social media accounts specifically for your business or having someone build them for you is a great way to make this happen.
In some cases, just advertising on social media may be able to give you the boost you need to start seeing some increase in visitors. To start making sales more quickly, you’ll likely have to spend some amount of money on advertising services that will get information about your business out to people who will be interested in it. In addition to this, you’ll have to make sure that your website is optimized for search engines so it can easily be found online.
With the right balance of time and monetary investments, you’ll have no problem making your website stand out from others on the internet. Take the time to learn about different types of advertising and marketing services that are out there and employee the ones that are the most useful so that you will be able to more easily market your business.
Wrapping your mind around search engine optimization and why it’s so effective for an online business can be difficult, so let’s use an exercise analogy. Most people agree that the key is consistency when wanting to get real results from an exercise routine. If you don’t work out regularly but decide to do a hard workout once in a while, you may get fast calorie-burning results for that time but no real fitness results or muscle built in the long run. The same goes for SEO. Implementing short-term marketing strategies that are not organic SEO strategies may get you some results quickly, but in the long run, you are not really setting your website up for success or building your website “muscle” power.
To look into this further, let’s say your goal is to be able to easily jog a four-mile long uphill path, or in SEO terms, your goal may be to get regular sales and profit. When doing the run for the first few times, you may find yourself not being able to do more than a short uphill stretch before getting completely out of breath. The same way, when starting an SEO strategy, you may not see a lot of results in the beginning. However, if you keep up the efforts when doing your run, pushing yourself as hard as you can, over time, you will be able to do a longer and longer uphill stretch before being out of energy. If you keep up your SEO efforts, pushing your site into the search engines, your website will start to rank. When doing the run consistently, your body will become stronger and more suited to this kind of exercise and you will eventually have the fitness you need to do the whole run with relative ease. The same way, when implementing SEO consistently, your website will become more and more suited for search engine success and eventually your site will have the targeted traffic or “muscle” it needs for sales and profit.
With the consistency in the workout, you have built the muscle and fitness it takes to conquer a tough uphill run. Since you built that solid muscle over time, you will not easily lose these fitness results, and have put yourself in a position to become even more fit if you decide to reach harder fitness goals, like doing the run at a faster pace. The same goes for SEO. With consistency in your SEO strategy, you have built the audience and high ranking your website needs and will not easily lose that position. You will only be in the position to then reach even bigger goals. Some also compare investing in SEO to things like investing in real estate – the benefits can be remarkable when you are doing it the right way.
SEO is an investment that over time helps get your online business in front of tons of people, and in front of the people who will be interested in what you are offering. SEO helps your website to rank higher in the search engines. For example, you can get your website onto page one of Google, where most people are clicking and shopping. If people looking for your products are seeing your website on the first page of their Google search results, you are likely to get tons of traffic and sales.
SEO becomes even more effective when combined into a great marketing mix. For example, integrating SEO with social media advertising and video marketing will help your audience to grow exponentially and will help you get your results even faster. Depending on your budget, you can choose a more or less aggressive SEO strategy for your business. Ultimately, it’s up to you as the business owner to decide what kind of strategy is right. A more aggressive strategy may cost more, but it also may help you reach your growth targets and financial goals in half the time. Just like a more intense exercise regimen may take more sacrifice, but it will take you less time to be able to jog four miles uphill.
Turning your website into a sales all-star is within reach when implementing a solid SEO strategy. Of course, there are a lot of external factors that influence your success potential as well. Doing some pre-SEO research to be sure that you have chosen a market that has enough interest and a market that gives you a good chance of overpowering your competition is a good idea. With that being said, implementing a quality SEO advertising services program will help you gain more and more traffic over time, eventually leading to sales and success. It is important to remember that SEO is an investment, that is meant to work over time, but will deliver long-term success if done right. Just like an exercise routine is an investment, meant to work over time, but will deliver long-term fitness results if done right.
When you are designing your online business, it is likely that you’ll have all these ideas about things that you want your website to do. Many business owners get caught up in the excitement of having a new website and begin to quickly add all kinds of new features to their website. They’re trying all kinds of different color schemes, adding slider bars, throwing out pop ups, and doing so many other things to try to get their website to stand out. Unfortunately, building a website that is very cluttered is actually something that can harm your business.
Most of the time when you are designing an online business, it is best for you to design the website with a minimalist design. The reason for this is that a design that is very minimal will keep the focus on the products you are selling and on your customers. Think about when you go onto a website looking to buy things. You remember how annoying it can be to have pop ups coming at you while you’re just trying to find what you came there for. A minimal design makes it easy for customers to find the products they are looking for much faster. Complicated designs also have a major flaw of tending to load slower, meaning that some customers may give up on getting your website to come up.
When you create a website that is designed in a way that is simple, while still being attractive, you’ll be able to make your website stand out to customers who come onto your website looking for the products that you sell. Customers can easily navigate through your website without having to search too long for your products or the categories that you offer. Having a lot of white space on a website is great since this allows customers to move through your website without feeling overwhelmed by a cluttered site that is constantly changing.
One of the best ways to get a minimalist website that still looks amazing is to have someone design it for you. There are a lot of great designers specializing in WooCommerce web design that can provide you with a website that is easy for you to use and for your customers to navigate. Whether you are building a new website or trying to redesign an old one, it can be great to get professional advice when you are building a website, especially if you want to work with a minimalist design that still is attractive to customers.
While most companies are now beginning to accept that adding videos to their websites could be beneficial, not everyone is going about it the right way. It isn’t enough to just have videos on your website. You have to make sure that you have the right types of videos to actually convert your visitors into paying customers. Good videos have the ability to do this.
When you are making a video for your website, you have to make sure that the video is constructed correctly so that you’ll be able to attract visitors to the video and get them to watch the whole thing. Some keys to making a great video are keeping the video short and engaging rather than making it drag on, adding a call to action to the end of the video, and possibly including a link that will take people from YouTube to your website or from your home page to your shop page.
Creating your videos for your website with conversions in mind will help to make it so that you are able to more easily generate sales from the videos that you include. Videos can introduce your business, talk about specific products, or give an overview of what your business is all about. Ending each video with a clear call to action and having this video not only on your website, but also on YouTube, can help you to increase visitors to your site and paying customers as well.
Having a great strategy for online video advertising can help your business grow in ways that normal content can’t. Since visitors to the website tend to enjoy videos and get more interested in your products or your business through them, you can use this as a great type of content for your website. Most people are more likely to watch a video than read content, so it is a good idea to include both on your website. With the right kind of video advertising, you’ll be able to see your business blossom.
Getting your website noticed in the chaos of the digital world can seem like a tough mountain to climb. Being able to stay ahead of your competition has become increasingly important as attention spans are getting shorter and the digital noise is getting louder. However, there is a lot of hope for business owners who consider SEO and excellent web design when building their online store.
The fog fades away and the benefits of shopping at your online store become clear for customers when responsive web design and SEO are implemented. One example of this is that Google tends to favor those websites that are easy to navigate for smartphone and tablet users, and it also considers time spent on a web page when determining a website’s ranking. With responsive web design, a website is optimized for mobile devices, the user experience becomes better, and that in turn leads to more time spent on the website.
Another key factor for optimizing website success is page load times. Websites that load quickly tend to do better in search engine rankings. An attractive website design with quality content such as websites using WooCommerce web design is also very important, as Google looks at the bounce rate, in other words, how quickly do people leave your website? Customers will leave the site shortly after they got there if the content is not relevant to what they are looking for or the site is hard to navigate.
Social sharing is yet another important aspect of having a successful online store. Social sharing buttons that are awkward to use on a mobile device means less sharing. Social sharing helps build a bigger audience and Google will surely notice if there is more demand for your products/services and more engagement. Considering these key factors and establishing a great SEO strategy from the beginning plays an important role in future success.
What is Web 2.0 and what does it mean to my online business?
Web 2.0 is a concept that refers to the evolution of the web into a platform for users to creatively collaborate and network with one another through applications, communities and new generation technology. The web is no longer made of static, unconnected information silos that have only a single, one-directional voice. We as a global audience now have the ability to share information over this technology, and as businesses, embrace the web as a platform for discovery and cater to its strengths. By utilizing this approach you’re able to connect with a much larger audience for your product or service, interact with your customers, clients and colleagues, and through these various web applications and communities tap into the target market in a proactive but passive way.
Here at iePlexus, we incorporate the technologies of Web 2.0 into effective, affordable programs designed to deliver maximum marketing results for your online business. Our specialty is developing over all exposure through search engine optimization, social media advertising, intelligent press releases, professional content, business blogs and performing blog customization for a comprehensive marketing approach. Feel free to browse our website to learn more or contact us for a free consultation today!