Your blog gives your business a tool to reach more customers through search engine visibility and by distributing your content.
What is the difference you ask?
iePlexus is a company specializing in providing comprehensive marketing strategies for online businesses. Our services consist of the latest google advertising services and Web 2.0 technologies to better increase both the visibility and credibility of your web business in the online market. With more than 10 years of online marketing experience, we have extensive understanding of what components need to be present and how they need to work in order to ensure your business has the best opportunity to succeed.
Before you abandon those creative ideas that have been sitting in your head, collecting dust, check out some WordPress web design trends and get inspired to build something you will love to show off to the world. WordPress says that it’s time to dust off your dreams and find some new confidence! Let’s take a look at the kind of web design that will be impactful in 2018 and beyond…
Colors are fun, they can be magical, playful, inspiring. Playing with colors is one trend that is making a big impact now and poised to make a big impact in the future. The limits as to what web designers can do with colors and images have been expanding. Experimenting with vibrant colors has been big as well as experimenting with shading and photo effects.
Adding vibrant colors can take the viewer of your website to the place you want them to be. Maybe you want them to feel like they are in the middle of a brick and mortar outdoor supply store that is perfectly rugged, they can almost smell the snowboard wax and see the dusty trail on their next adventure. Or perhaps you want to take your potential customer to a seaside escape as they shop your selection of beach-themed décor. Whatever your vision, you can make it happen when you add just the right pop of color.
The kind of typography that you use presents the personality of your online store and your brand to your potential customers. Of course, for the main body text and other important text like category text, you want to be sure it is easy to read. However, when it comes to your homepage header, you can get a little more rebellious. We have seen some bold choices when it comes to headers text such as unique styles of font, experimenting with spacing, and transparent letters. As long as you keep your site readable, don’t be afraid to have some fun with your headers!
Micro interactions are the little ways in which a potential customer interacts with your website, such as the image they see while they are waiting for a page to load, or the way that the Facebook “like” button looks. All of these little interactions can enhance someone’s experience of your website or it can break it. We are seeing micro interactions being more thoughtful and being used more in 2018. You can really add an element of surprise and have fun with these. Delight your customers with a reward if they engage with certain parts of your website, like by using animation. You can get as creative as you want to be with micro interactions.
Web design is always evolving, so don’t worry, you certainly don’t have to get rid of your current website and start over. These are just a few trends to keep in mind as you make small changes here and there and continue to grow your business. Even the simple act of keeping up with the way we think about WordPress website design means you will naturally be improving your website and poising it for success.
You have probably heard about the big trends in online marketing, like video marketing, blogging, and content marketing, but what about those smaller details that make each customer interaction unique and interesting online? Creating a captivating online experience is not just about the big-picture details, but the little ways in which a customer gets excited about your business. Personalizing your business, creating a buzz, and being authentic and genuine when providing online content are three concepts that are poised to make a huge impact.
Finding more ways to personalize what your customers see can really make a big difference. Most of us are familiar with Netflix and the way they show their “recommended for you” picks each time you log in. With a little bit of personalization, Netflix makes us eager to open it up and discover the next show we will be binge-watching until the wee hours of the morning. We just know that we will always find a great show to watch, as Netflix confidently presents its picks for us day after day, a vast array of colorful titles and pictures chosen just for us that keeps us drawn in. You may not have the budget that Netflix has, but there is always potential to collect data, find out what your customers are missing, and take action to make your website feel more personalized.
Creating and maintaining a buzz around your business is another strategy that many successful businesses use. Your website doesn’t have to just sit there, waiting for interest. A website is meant to always be active, moving, and changing, getting people in on the conversation. This is where social media advertising comes into play, such as with blogging or posting updates on your personal social media pages. Putting out new products and showing people glimpses into your business via videos are great ways to get people talking. Sharing videos and images on your website or social media page is today’s version of word-of-mouth. Word-of-mouth is still really powerful, we just tend to do it digitally nowadays. And remember, it takes experimentation, trial and error. You may not come up with the world’s greatest campaign overnight and that’s OK. It’s about trying things, making mistakes, learning from them, and eventually coming up with something great.
Last but certainly not least, find ways to be as authentic as possible. With all of the articles and interesting stories out there online, it has become harder than ever to stand out. People are no longer responding to mass messages and impersonal, anonymous content. They want to relate to you, to feel like you know and understand them. Making sure your online content is valuable and genuine will go a long way. Take note of your audience’s needs and issues and provide ways of solving them that show that you understand and care. Being authentic will make you stand out and people will be able to tell that you are the real deal.
Reaching potential customers online has been becoming so much easier now that we have video marketing to take advantage of. People are now expecting videos, and studies have found that potential customers will even lose interest when there is not a video available on the website they are looking at. If you haven’t considered video marketing yet, it’s not too late.
The benefits of video marketing reach far and wide. Considering that videos are making up 74% of online traffic, it has become more important than ever for your business to include a video or videos. Videos are particularly great for those businesses that are just getting started and those businesses that are looking to grow their online presence. Videos are shared often and they are an effective way to make an impact on people who have not heard about your business.
Videos are not only great for exposure, they help you to build a great reputation over time. Building a relationship with people is much easier with the help of video marketing. You can gain trust and start a conversation about your business. One study found that people are ten times more likely to interact with a video than with another kind of a post. When you have videos up, you show people that you care about their wants and needs and that you want to have an honest conversation with them.
Yet another great thing about videos is that they give people a sense of comfort and security in your business and what you are offering. It makes sense when you think about it, people may not be familiar with your products. A video is likely to be just the thing that will make potential customers feel like they get what your business is all about. Videos make people feel comfortable making a purchase, since they have gotten to know your business more and the benefits of purchasing are clear to them.
Getting people to stay on your website longer is much easier to do with a video as well. It is often too tempting not to click “play” on a video when you come to a website for the first time. Watching a video is likely to be the first thing someone does when they visit your online store. Once they start watching on the video, potential customers will likely stay on the website longer, all the while taking in more information and interacting with your website (maybe without even realizing it).
If you are looking to appeal to potential customers in the most powerful way, by making them feel something, you should really consider incorporating a video marketing strategy for your online business. Don’t worry if you don’t know where to start, an online marketing company will be happy to show you the way!
In a world gone digital, it has become increasingly important to play by the rules when it comes to SEO and online marketing. Now more than ever, SEO is the way that people discover your website and the content that you have out there online. Not keeping SEO in mind and not following Google’s guidelines has serious consequences.
The key to successfully marketing your online business is keeping up with the SEO trends and changes in how best to perform it. Let’s take a look at some of the big things happening in online marketing this year, things to keep in mind as you keep your website up-to-date for the search engines and customers alike.
Videos are continuing to be big and the popularity of them is only growing, still. Yes, just when you thought that videos might be a passing trend, they are only growing more and more popular and it is pretty obvious why. We are getting used to a faster and better internet, and we are on our phones all the time (most of us). It is no wonder that videos are still increasing in popularity. People are racing through their social media feeds and videos help them make the most of the time they are on social media. People are on their phones all day long and videos tend to be an easy way to digest information if you are on a smartphone. The search engines are rewarding those that understand the enormous need for videos.
Building links is continuing to be important for good SEO and quality website marketing. Link building involves building backlinks that point back to your website, such as linking from your blog to your main website or another website linking back to your main website. Link building is important for helping your website rank higher in the search engines. It also helps you to establish credibility in the marketplace.
Advertising campaigns, the digital kind, are becoming the best way to get the word out there about your business and attract customers. This looks a little bit different today than it did in the past. Effective advertising campaigns today involve doing things like blogging and being involved on social media. Attracting new customers through a blog or social media can be a very good way to grow your business. This involves regularly putting out new posts. People will start connecting the blog or social media site with your business and you will increase interest and engagement.
Keeping these things in mind, you are on your way to an effective online marketing strategy moving forward. Of course, if keeping up with all of these trends and changes seems a bit overwhelming, you can always hire an online marketing company to perform advertising services for you.
If you are wanting to step into the world of ecommerce, you probably want to look into using WooCommerce web design for your online store. This ecommerce platform is unlike the other ones in many important ways. In short, it makes you happy. It’s no wonder it is trusted all over the world to sell everything from sports lessons to custom-baked treats.
There is a reason - or should I say many reasons - that WooCommerce is the most popular platform for building an online store. It gives you an SEO-ready canvas on which you can build, and you also get complete control of your store as well. The features make it easy for you to actually operate an online store, not just have something that looks cool but you don’t know what to do with it. You can carry out bulk uploading of products, track your profit, manage your products, calculate shipping, and all of those other essential functions. Oh yeah, and getting PayPal set up is easy as well.
Everyone wants to be able to customize their online store according to their vision and that can happen easily with WooCommerce. You are not limited as far as how many products you can sell and you can build your store according to your vision and what the store needs to succeed. You are able to modify literally everything, so you can really have a unique brand.
Online stores are always changing and chances are, you are going to make some changes big and small after initially building your online store. WooCommerce web design has that covered as well. You can easily manage and update your site. Since WooCommerce is a WordPress plugin, you can use the intuitive WordPress backend to manage your website and make changes. Many changes can easily be made with the click of a mouse.
In short, a website made with WooCommerce web design doesn’t just sit there and look pretty. It is designed for action, for constant change and improvement, and to be a fully functioning online store that is ready to sell.
Making sure your online marketing strategy is in line with today’s digital landscape is an important thing to do. You may be wondering what works in 2018 and what will give you the best results. There are the posh new digital marketing strategies, and there are the old favorites, the strategies we know and love. When it comes to the newcomers, here is a breakdown of the best methods to use right now.
Business blogs have been really big this year. Creating a business blog can give you a chance to incorporate your keyword strategy as you use keywords in your blog posts, and it is a great way to get the word out about your business and why people should care without being pushy. Blog posts give you the chance to inform and entertain, and they offer lots of value for your customers and potential customers.
Keeping your mobile audience in mind is also something to really consider this year and into the future. The number of people browsing the internet on a mobile device is continuing to rise. One study has found that as many as 93% of people are on the web using a mobile device. Making sure these people have a great experience on your website should be a priority.
Incorporating online video advertising is another thing to consider. Businesses that use video marketing as part of their strategy see faster growth of profit than those who don’t use video marketing. Videos are really big with people shopping online and something to consider to meet your shoppers’ needs.
Keeping these digital marketing strategies in mind, you will be able to welcome the posh newcomer strategies to your online store and keep the old favorites around as well.
You may have heard about the importance of blogging or you may be wondering why blogs seem to be so popular. Blogging is very important for an online business, and it helps your business on many different levels. It helps you to get more traffic, to get more sales, to engage customers, and increase the interest in what you are offering. The great thing is that you still get all of these advantages long after your blog post has been put out there.
Getting more traffic to your website is one of the big benefits that I mentioned. The key is a tone that is conversational, informative, and entertaining at the same time. Studies have shown that all kinds of businesses have gotten more traffic when they are blogging often, compared to those that don’t blog very much. Blogging makes people interested in your website and it gives them a reason to check it out.
Blogging is also a great non-pushy way to entice new customers. The awesome thing about blogging is that people can read your blog posts and enjoy the engaging content, and then make the buying decision at some point in the future on their own terms. When people find a great blog post online about something they are considering buying, it is likely to encourage them to go ahead and get it.
Perhaps one of the coolest things about blogging is that you can get some great results from every blog post, no matter how long ago it was published. A blog post still has all the power to attract new customers no matter how long it has been since it has been published. Studies have shown that some businesses even get most of their views on older blog posts and these posts gain them most of their new leads. What’s more, blog posts that have gained ranking and trust over time will continue to bring in organic traffic.
If you’re looking for a great way to do some blogging, check out WordPress web design and get going with a great WordPress business blog.
Social media has been making a big impact as people look to it more and more for information before making any sort of a purchasing decision. Many people look to social media to get an overall impression of a business as well. We are trusting reviews and comments more and more and we also want a business to be accessible at all times.
In today’s fast-paced world of smartphones and constant connection to everything around us, we are almost expected to always be available and respond to people right away. For online businesses, this is important to consider. Social media allows a business to be accessible all the time to customers and potential customers. A business can share news, images, and the like anytime, and customers can check out a business and learn more about it anytime. This is a huge advantage for today’s consumers.
Getting more website traffic is yet another compelling reason to be active on social media. Any business that wants more traffic on their website and more people turning into paying customers can benefit greatly from social media advertising. Sharing quality content on your social media accounts along with images and videos is a great way to attract people. This helps bring more people to your website, as people have more reasons to visit and explore your website. Also, each visitor may become a paying customer.
If you are looking to improve your organic search, social media advertising is also a nice way to do that. When you are sharing on social media on a regular basis and providing quality content, people are encouraged to follow you and to share your content. This is a good way to build credibility and improve your rankings in the search engines.
If you are looking to help your online business grow in an inexpensive and effective way, social media advertising is something to consider.
It is clear to see that video marketing has been exploding. Search for a big brand that everyone knows and you see videos pop up among the first few results. The brands that aren’t tapping into the advantages of videos have become less popular. Videos are easy to take in and they are easy to access and they tend to hold someone’s attention for longer.
So what does video marketing do in terms of SEO? Well, there are many benefits to videos when it comes to SEO. The fact that videos are so easy to watch means that people tend to spend a longer period of time watching them. This means that people are spending longer periods of time on your website. This increases your “dwell time,” which is what the search engines want to see. Longer dwell times tell the search engines that you must have some valuable content on your website. Therefore, you will have better ranking in the search engines for your website.
There are some guidelines that are best to follow to increase your chances of getting your videos to rank high in the search engines. Keeping your videos short is important. Videos that are 1 or 2 minutes long are a nice way to go. Sharing your videos on your social media pages is also good idea. Adding some good tags, keywords, and relevant titles to your videos also helps the search engines to crawl your videos more efficiently. Getting some good thumbnails for your videos is helpful as well. You want to avoid having a click-bait image though. If your image is just there to get people to click, you will not earn a good reputation in the long run.
Going with a good video (or several) as part of your SEO strategy is an awesome way to boost the effectiveness of your SEO.
You probably have heard a lot about the importance of SEO for any kind of business. So what value do people get from SEO advertising services? One of the big reasons to use SEO is that organic search is usually the best way to get traffic to your website. The performance of your website hinges on organic search. With quality SEO, you will build your credibility with Google and the other search engines. You will also gain visibility in the search engines. This will always help a business.
You want to build trust and that is accomplished with SEO as well. Over time, you will be able to establish trust and authority by getting backlinks, having optimized content and pages on your website, and other important elements that you get with SEO. However, you can’t just build trust and authority over time, just like in life. People won’t trust someone they just met, but they will if they see that they are reliable and stick to their commitments over and over again. The same goes for building trust with your online business.
Good SEO also gives your website a great user experience. SEO and user experience go hand-in-hand. Google wants to help people find what they are looking for faster, and it rewards the websites that do that well. For example, having good SEO meta descriptions allows a customer to find the information they are looking for right on the search engine results page, without even having to click on the actual website. Google rewards you for good meta descriptions, and meta descriptions are also good for user experience.
The bottom line is that you need quality SEO if you want to be seen by people who are potentially interested in what you have to offer, and you don’t want to be outshined by your competitors. No one will know that you are even out there without quality SEO. People are going online to do research when buying something and to find what they are looking for and they are relying on search engine results and what the internet says about you more and more.
What is Web 2.0 and what does it mean to my online business?
Web 2.0 is a concept that refers to the evolution of the web into a platform for users to creatively collaborate and network with one another through applications, communities and new generation technology. The web is no longer made of static, unconnected information silos that have only a single, one-directional voice. We as a global audience now have the ability to share information over this technology, and as businesses, embrace the web as a platform for discovery and cater to its strengths. By utilizing this approach you’re able to connect with a much larger audience for your product or service, interact with your customers, clients and colleagues, and through these various web applications and communities tap into the target market in a proactive but passive way.
Here at iePlexus, we incorporate the technologies of Web 2.0 into effective, affordable programs designed to deliver maximum marketing results for your online business. Our specialty is developing over all exposure through search engine optimization, social media advertising, intelligent press releases, professional content, business blogs and performing blog customization for a comprehensive marketing approach. Feel free to browse our website to learn more or contact us for a free consultation today!