Your blog gives your business a tool to reach more customers through search engine visibility and by distributing your content.
What is the difference you ask?
iePlexus is a company specializing in providing comprehensive marketing strategies for online businesses. Our services consist of the latest google advertising services and Web 2.0 technologies to better increase both the visibility and credibility of your web business in the online market. With more than 10 years of online marketing experience, we have extensive understanding of what components need to be present and how they need to work in order to ensure your business has the best opportunity to succeed.
Online video advertising is going strong and there are a lot of great reasons to start making it work for your business. First off, everyone starting an online business is looking for a great return on investment. You put a lot of time and effort into getting things going, and it is important to you that it wasn’t all for nothing. Using video advertising is a great way to help increase your chances of a nice ROI. 83% of businesses say they get a good ROI with video. It is important to note that a video doesn’t have to be flawless. According to recent studies, the main reason people may not be into a video is when it doesn’t explain what you are selling very clearly. Turns out, lower quality and not the best video design is not something people care about nearly as much as they care about having the product explained well. So…explain well and just get them out there!
Buying stuff online still seems risky for some people. They are scared of being cheated and they need to have trust in your online business to feel confident buying from you. 57% of consumers report that videos have helped them feel confident buying something online. Building trust is very important, and videos allow you to create those relationships with your customers so that they see you as someone who wants to help you and give you useful information.
What is all this about Google liking videos? It is pretty simple. When you have videos on your website, people spend more time on your website, even if they weren’t planning on watching a video but couldn’t help but be dazzled by the pretty colors and pictures and beckoned by that “play” button. Longer time spent on your site by people lets the search engines know that your website must have some great content on it. Studies have even shown that you are 53 times more likely to rank first in Google if your website features a video.
Bottom line: You still don’t have a video on your website??!!
There are plenty of big names taking advantage of WordPress web design and plenty of great reasons why they are doing so. Let’s take a look at some of the big names out there using WordPress and getting lots out of it:
The first thing people notice when looking at your online store is the look and design of it. You want to make sure that you have an attractive online store without it being too complicated or busy. WordPress is a great platform to create a beautiful website. For example, The Rolling Stones official website is built with WordPress, where they promote their upcoming tours, exhibitions, news, and more, in a stunning way. The bold website: www.rollingstones.com is eye-catching and draws you in, so you can be free to explore.
Having a mobile-friendly and responsive website is of the utmost importance today, and you can be assured that WordPress web design is completely responsive and designed to be viewed on mobile devices. For example, the Harvard Gazette takes advantage of WordPress for posting official Harvard news. Whether you open their website https://news.harvard.edu/gazette/ on a mobile device or on a regular desktop computer, you will have the same beautiful and informative experience.
WordPress is always changing for the best, and that is another reason so many big brands are using it to power their businesses. WordPress is flexible and constantly being updated with new and exciting features. For example, the Target blog on https://pulse.target.com/ is created on WordPress. This blog allows Target to share their events, stories, and more, in a captivating way.
If you are still unsure of the beauty and power of WordPress to fuel your business, there are tons of other stunning examples of big-name companies and brands who rely on WordPress every day. Now is a great time to start your own beautiful journey with a WordPress online store, blog, or portfolio.
A good business owner is always refining and improving their marketing strategy to keep up with the latest trends and new opportunities. Social media has become a very important aspect of marketing a business, so let’s take a look at some of the social media advertising trends that have been worth paying attention to in 2018.
Videos have continued to dominate this year, as studies have shown that a whopping 95% of messages from videos are retained in a viewer’s mind, while only 10% of the message is retained with text. An expansion of this that has been becoming more and more popular is live-streaming. Studies have shown that 80% of customers would rather watch a live video from a brand than read some posts. The expansion of live streaming on social media has been only growing, as Facebook, YouTube, and Tumblr have launched live streaming in the past few years. Studies show that Facebook Live Videos are watched three times longer than regular videos. Live videos are engaging and there is a lot of potential here for a business. Live streaming the making or launching of a product, and a live Q&A session are a few great ideas on how to take advantage of this for your company.
Marketing to Generation Z, called “true digital natives,” is another important trend to consider this year and into the future. Generation Z loves to use Snapchat, Facebook, YouTube, Instagram, among other social media platforms. Making sure that your business is connecting with this generation and understanding what this generation is looking for, is a must.
Last but not least, mobile-optimized content on social media sites is becoming more and more necessary. The number of people using their mobile devices for social media is only increasing, so it is worth it to ensure that your social media can easily be viewed on a mobile device. This includes short and to-the-point headlines, images that work well with smaller screen sizes, and using a content management system.
Keeping up with these social media trends presents exciting opportunities to grow your business and to stay ahead of your competition.
If you are anything like me, you scroll to the bottom of a page of text to see how long it is before you start reading it, or you look at how long a video is before you start watching it. A shorter block of text or a shorter video instantly gets more points because you are short on time and you don’t want to get into something that will take too long to finish.
Anything that can speed up the process of getting to know a product and buying a product is good in today’s fast-paced world. Short and to-the-point copy is great, and videos are even better. Everyone is busy and no one has time to figure out what it is that you are selling or how exactly the product or service works. This is where videos come in, they save a lot of frustration and hassle for the customer by letting them know why they need your product or service up-front and quickly.
Videos have numerous benefits and they will surely give you a leg up when it comes to fast-forwarding your online success. You have probably heard about how video marketing can boost your search engine rankings, get you more exposure, build trust, and get you more sales. The bottom line is that you can build true value with video and you can’t do that with other channels. If your video is short and meaningful, you can draw viewers in before they rush out of your online store.
Enough about the benefits of video, it is time to take action. Creating your own videos or hiring a marketing company to create them for you is a nice way to get your feet wet in the world of video marketing. Who knows, you may find something meaningful in the water.
Starting an online business does require some kind of an investment, but if you focus on putting your money where the true value lies, you will see your investment pay off. Building a business does take time, and no one should expect to see tons of sales or tons of money being made instantaneously. However, if investing in the right kinds of advertising services, your business has a good chance of building a following little, by little. This may start with something as small as an increase in website visitors, but the potential for growth is unlimited.
There are many affordable ways to get the word about your business to people who are likely to be interested. Reaching the right people is just as important as reaching a lot of people. Social media is a great way to reach people without spending a ton of money. It has become necessary for every business to invest in social media so that they can connect with customers directly and show them why they should care about their business.
Blogging is another great way to reach people and to boost your online business success. Starting a blog is a great way to tell people about the value of your products without being in their face. People love to read stories. Blogging is especially important for the search engines, as search engines love fresh and updated content related to your business. The key is to keep the fresh posts coming. An abandoned blog or one that has little activity is of no use.
A press release is yet another great way to get the word out about your business. Press releases are very powerful when it comes to generating publicity. Getting one distributed to an endless number of online news sources will help your website get noticed by the search engines, especially if your press release is an intelligent SEO press release.
Last but certainly not least, making sure that your website is optimized for the search engines is a must. SEO is very important in a world where someone is always Googling something. Using these marketing strategies is a great way to effectively reach people without money burning a hole in your pocket.
With all of the business decisions that you have to make when building an online store, it helps to have a professional website design that will get you started on the right foot. Designing and developing an ecommerce website is not as complicated as it seems when using the right kind of web design.
WordPress has become one the leading platforms for excellent website design. There are numerous advantages to creating with WordPress. For example, search engines can easily read these sites and building pages on them is easy. WooCommerce is a WordPress plug-in that gives you even more possibilities for building your best online store. There are many advantages to using WooCommerce web design for your online store.
One of the advantages of WooCommerce is that it is free. If you are starting a new business and your budget is pretty tight, this is a huge advantage. WooCommerce also gives you the flexibility to quickly respond to the ever-changing needs and wants of your customers. Changing product price, availability, offering discounts, and the like can be done easily. WooCommerce also gives you the ability to truly customize your online store with lots of different theme options, so your store stands out from other online stores.
Monitoring the progress of your online store is just as important as setting it up for success. WooCommerce offers great analytics tools where you can see sales, the average order, and get key insights that you can use to determine what to improve in the future. Running your ecommerce business is also easy, as WooCommerce gives you lots of features such as order tracking and monitoring, management of your inventory, and more.
If you are interesting in having a successful online business, consider having a WooCommerce website designed and developed. It will allow you to respond to change quickly and to set yourself up for generating revenue, whether you are just getting into ecommerce or you want to breathe new life into an old idea.
You probably have heard about video advertising and you may be wondering what all the fuss is about and if it is really worth getting a video onto your online store or your social media platforms. It is important to note that the market for online videos is expected to more than double this year, making it worth your time to learn more about video marketing.
One of the trends in video marketing is brands becoming publishers. Customers don’t care who their compelling content comes from as long as it is interesting and it is thought-provoking. Brands have become a lot more open to talking to customers directly, and that is done well through video. Video marketing makes people want to view ads, as the ad is more like a story rather than an ad. People are willing to give their full attention to the brand while the video is playing, giving the brand truly a chance to shine.
Another important trend in video advertising is mobile video ads. People are increasingly watching videos on their mobile device, whether it is a smartphone or a tablet. Although the thought used to be that a mobile screen is too small to enjoy quality content, tons of people are watching videos on their mobile devices. With today’s technology, a video can perform very well on any mobile device and is a great way to get a lot of information from a smaller screen.
Videos are great for native advertising as well. Native advertising is an ad that doesn’t actually look like an ad, and blends in with the non-advertising material of a website or publication. Videos intended to advertise are being blended in seamlessly with the rest of a site’s material, and it seems that soon we won’t even be able to tell if it’s just a video or a video ad. With native advertising, viewers naturally are drawn to the ads and want to know more. These are just some of the trends in online video advertising. Hitting the play button on your own video advertising campaign will surely be worth it.
You are staring at a blank screen that is just full of possibilities. Your creativity is ready to burst out into beautiful products, meaningful product descriptions, and a compelling online store. Well, if that blank canvas is a WordPress website, you can be sure that you will be able to bring your vision to life.
Having the right website design for your online store is the key to building your compelling and effective online presence. WordPress web design has the features you can’t afford to miss out on, like an SEO-friendly layout so you can do on-page optimization to ensure your site is going to be pushed into the search engines.
Of course, it’s not all about the SEO, having the right website aesthetics is what will draw customers into your sea of beautiful products, ready to bring fulfillment and convenience into their lives and make them the person they want to be. WordPress is an awesome platform for ensuring an organized and clean look, while being able to experiment with endless creative themes that are bursting with your company’s energy.
Try WordPress web design for your online businesses, and your blank screen will become a full-fledged online store in no time. If building your own online store is the last thing you want to put on your already packed to-do list, let a marketing company build a beautiful WordPress online store for you. Plus, with the easily changeable and adaptable design of a WordPress site, you will be able to evolve your online store as you see fit. Building your beautiful presence has never been more satisfying.
We all know the popular phrase “more bang for your buck” or “more bang for the buck” or whatever your preferred variation is. Well, this phrase can be turned on its head when an e-commerce business takes advantage of social media advertising. If you’re looking for a way to help make your business become more engaging and ultimately to drive more traffic and sales, social media advertising is the way to go. If you feel overwhelmed by the idea of your own bang making your bucks by handling the social media yourself, let an online marketing company’s bang make your bucks by letting them take care of quality social media advertising.
Social media continues to dominate our minds, our souls, our everyday lives, whether we like it or not. With smartphones, tablets, Bluetooth devices, and all kinds of other tech we have gotten used to using, our thirst for information only becomes greater and we give up hours of sleep and important things we need to do because we just can’t escape the grip of our social media networks, enticing us to come in and explore and satisfy our human interests. I’m not saying it’s bad, there is a lot of good that comes from having tons of information right in front of us. We get inspired to decorate our home in a new way or to go for that goal we’ve always wanted to reach but never thought was possible, but now see is possible because we see someone else do it. People are inspiring and interesting and social media allows us to connect with people like never before.
Social media is no doubt an important way to get customers excited about your brand and your business. Leveraging social media for your online store is a must. When you take advantage of social media marketing, everything I just said about the gripping power of social media starts to help your business become a success. Video advertising has become the future, as videos have been dominating Facebook, Snapchat, Instagram, and other social media networks. It doesn’t even matter anymore if your video goes viral or not, just having one and having the video reach the right customers means new customers coming to your business and old customers coming back for more.
If you haven’t taken advantage of social media advertising, now is the time to check your LinkedIn and Twitter feed to see how big of an impact it makes. Recent studies have shown that people are spending up to 9 hours a day on social media, especially teens. Some say that today’s teens are tomorrow’s douchebags, well, I say that they are tomorrow’s consumers, and the ones worth reaching.
Advertising trends are always changing and everyone might be skeptical about jumping on a new one at first. Online video advertising has been making a huge impact as an excellent way to attract and retain customers, and I admit that as a marketing professional, I too was wondering if this was just another fad, designed to suck money out of business owners’ pockets. However, I realized that this stuff really works, and it works on me, even as someone who has seen so much marketing that I have become immune to it.
One particular moment when I realized just how awesome video marketing is happened when I was working on putting together some advertising copy for a client’s site. They sell travel accessories and on first glance, it seemed like a fresh and cool idea, but it wasn’t clear what exactly they were selling, and I was a little confused. I was about to write it off as just another pointless site, and then a video on their home page caught my eye and I was intrigued by the colors and the images and saw that it was only one minute long, so decided it wouldn’t hurt to take a minute to watch it. I had other stuff to do and don’t usually spend time watching videos on people’s sites, but I just couldn’t help myself. I was very curious what they put in this video.
The short video told me way more about the client’s site than the text on their site that I was taking a lot longer to read and make sense of before watching the video. (I never really did get what the site was about just by reading the text). Before watching the video, I was confused and the site seemed complicated and I had trouble making sense of what kinds of travel accessories they were selling. It said they were selling travel tools, but did that mean literally tools like to repair things? Were they focusing on dry bags and outdoor travel? Were they offering phone chargers? After watching the one minute video, my mental fog was instantly cleared away and it was crystal clear what they were selling. I went from thinking that I would never buy something from them to thinking that it would make my travel a whole lot easier if I did buy something from them for my future travel needs.
The video explained very clearly and effectively what the website is offering and why I should care. After watching it, I learned that they are helping to take the stress out of traveling by offering great ways of getting organized, powered up, and packed, in a nutshell. The video explained that travel is stressful and how the site’s products would help me to have all the electronic chargers I would need, all the packs and bags I would need to hold my things, alarm clocks, even outdoor supplies for camping and hiking. The video even highlighted a few products towards the end, and I thought, yeah, these would be very valuable to have and I was already picturing myself using them on future journeys. The video reminded me of the stress of travel and offered some great solutions. There was just something about seeing a real person talk about the products in the video that was interesting and drew me in. The video was really simple, with just a person basically talking for a minute in front of the same background, but it did its job.
As someone who has been in marketing for a long time, if something catches my interest, it means that it must really work. The video that this site had on their home page made me go from being inclined to brush off my initial interest to thinking that this is a really nice site with some really valuable products I would love to purchase. I no longer needed to spend time going through the product categories and trying to make sense of what they are selling because the video said it all very quickly. The moral of the story? Online video advertising works!
What is Web 2.0 and what does it mean to my online business?
Web 2.0 is a concept that refers to the evolution of the web into a platform for users to creatively collaborate and network with one another through applications, communities and new generation technology. The web is no longer made of static, unconnected information silos that have only a single, one-directional voice. We as a global audience now have the ability to share information over this technology, and as businesses, embrace the web as a platform for discovery and cater to its strengths. By utilizing this approach you’re able to connect with a much larger audience for your product or service, interact with your customers, clients and colleagues, and through these various web applications and communities tap into the target market in a proactive but passive way.
Here at iePlexus, we incorporate the technologies of Web 2.0 into effective, affordable programs designed to deliver maximum marketing results for your online business. Our specialty is developing over all exposure through search engine optimization, social media advertising, intelligent press releases, professional content, business blogs and performing blog customization for a comprehensive marketing approach. Feel free to browse our website to learn more or contact us for a free consultation today!