Your blog gives your business a tool to reach more customers through search engine visibility and by distributing your content.
What is the difference you ask?
iePlexus is a company specializing in providing comprehensive marketing strategies for online businesses. Our services consist of the latest google advertising services and Web 2.0 technologies to better increase both the visibility and credibility of your web business in the online market. With more than 10 years of online marketing experience, we have extensive understanding of what components need to be present and how they need to work in order to ensure your business has the best opportunity to succeed.
Making sure your online marketing strategy is in line with today’s digital landscape is an important thing to do. You may be wondering what works in 2018 and what will give you the best results. There are the posh new digital marketing strategies, and there are the old favorites, the strategies we know and love. When it comes to the newcomers, here is a breakdown of the best methods to use right now.
Business blogs have been really big this year. Creating a business blog can give you a chance to incorporate your keyword strategy as you use keywords in your blog posts, and it is a great way to get the word out about your business and why people should care without being pushy. Blog posts give you the chance to inform and entertain, and they offer lots of value for your customers and potential customers.
Keeping your mobile audience in mind is also something to really consider this year and into the future. The number of people browsing the internet on a mobile device is continuing to rise. One study has found that as many as 93% of people are on the web using a mobile device. Making sure these people have a great experience on your website should be a priority.
Incorporating online video advertising is another thing to consider. Businesses that use video marketing as part of their strategy see faster growth of profit than those who don’t use video marketing. Videos are really big with people shopping online and something to consider to meet your shoppers’ needs.
Keeping these digital marketing strategies in mind, you will be able to welcome the posh newcomer strategies to your online store and keep the old favorites around as well.
You may have heard about the importance of blogging or you may be wondering why blogs seem to be so popular. Blogging is very important for an online business, and it helps your business on many different levels. It helps you to get more traffic, to get more sales, to engage customers, and increase the interest in what you are offering. The great thing is that you still get all of these advantages long after your blog post has been put out there.
Getting more traffic to your website is one of the big benefits that I mentioned. The key is a tone that is conversational, informative, and entertaining at the same time. Studies have shown that all kinds of businesses have gotten more traffic when they are blogging often, compared to those that don’t blog very much. Blogging makes people interested in your website and it gives them a reason to check it out.
Blogging is also a great non-pushy way to entice new customers. The awesome thing about blogging is that people can read your blog posts and enjoy the engaging content, and then make the buying decision at some point in the future on their own terms. When people find a great blog post online about something they are considering buying, it is likely to encourage them to go ahead and get it.
Perhaps one of the coolest things about blogging is that you can get some great results from every blog post, no matter how long ago it was published. A blog post still has all the power to attract new customers no matter how long it has been since it has been published. Studies have shown that some businesses even get most of their views on older blog posts and these posts gain them most of their new leads. What’s more, blog posts that have gained ranking and trust over time will continue to bring in organic traffic.
If you’re looking for a great way to do some blogging, check out WordPress web design and get going with a great WordPress business blog.
Social media has been making a big impact as people look to it more and more for information before making any sort of a purchasing decision. Many people look to social media to get an overall impression of a business as well. We are trusting reviews and comments more and more and we also want a business to be accessible at all times.
In today’s fast-paced world of smartphones and constant connection to everything around us, we are almost expected to always be available and respond to people right away. For online businesses, this is important to consider. Social media allows a business to be accessible all the time to customers and potential customers. A business can share news, images, and the like anytime, and customers can check out a business and learn more about it anytime. This is a huge advantage for today’s consumers.
Getting more website traffic is yet another compelling reason to be active on social media. Any business that wants more traffic on their website and more people turning into paying customers can benefit greatly from social media advertising. Sharing quality content on your social media accounts along with images and videos is a great way to attract people. This helps bring more people to your website, as people have more reasons to visit and explore your website. Also, each visitor may become a paying customer.
If you are looking to improve your organic search, social media advertising is also a nice way to do that. When you are sharing on social media on a regular basis and providing quality content, people are encouraged to follow you and to share your content. This is a good way to build credibility and improve your rankings in the search engines.
If you are looking to help your online business grow in an inexpensive and effective way, social media advertising is something to consider.
It is clear to see that video marketing has been exploding. Search for a big brand that everyone knows and you see videos pop up among the first few results. The brands that aren’t tapping into the advantages of videos have become less popular. Videos are easy to take in and they are easy to access and they tend to hold someone’s attention for longer.
So what does video marketing do in terms of SEO? Well, there are many benefits to videos when it comes to SEO. The fact that videos are so easy to watch means that people tend to spend a longer period of time watching them. This means that people are spending longer periods of time on your website. This increases your “dwell time,” which is what the search engines want to see. Longer dwell times tell the search engines that you must have some valuable content on your website. Therefore, you will have better ranking in the search engines for your website.
There are some guidelines that are best to follow to increase your chances of getting your videos to rank high in the search engines. Keeping your videos short is important. Videos that are 1 or 2 minutes long are a nice way to go. Sharing your videos on your social media pages is also good idea. Adding some good tags, keywords, and relevant titles to your videos also helps the search engines to crawl your videos more efficiently. Getting some good thumbnails for your videos is helpful as well. You want to avoid having a click-bait image though. If your image is just there to get people to click, you will not earn a good reputation in the long run.
Going with a good video (or several) as part of your SEO strategy is an awesome way to boost the effectiveness of your SEO.
You probably have heard a lot about the importance of SEO for any kind of business. So what value do people get from SEO advertising services? One of the big reasons to use SEO is that organic search is usually the best way to get traffic to your website. The performance of your website hinges on organic search. With quality SEO, you will build your credibility with Google and the other search engines. You will also gain visibility in the search engines. This will always help a business.
You want to build trust and that is accomplished with SEO as well. Over time, you will be able to establish trust and authority by getting backlinks, having optimized content and pages on your website, and other important elements that you get with SEO. However, you can’t just build trust and authority over time, just like in life. People won’t trust someone they just met, but they will if they see that they are reliable and stick to their commitments over and over again. The same goes for building trust with your online business.
Good SEO also gives your website a great user experience. SEO and user experience go hand-in-hand. Google wants to help people find what they are looking for faster, and it rewards the websites that do that well. For example, having good SEO meta descriptions allows a customer to find the information they are looking for right on the search engine results page, without even having to click on the actual website. Google rewards you for good meta descriptions, and meta descriptions are also good for user experience.
The bottom line is that you need quality SEO if you want to be seen by people who are potentially interested in what you have to offer, and you don’t want to be outshined by your competitors. No one will know that you are even out there without quality SEO. People are going online to do research when buying something and to find what they are looking for and they are relying on search engine results and what the internet says about you more and more.
If you are just starting out in ecommerce, consider WooCommerce web design your buddy when it comes to selling products online. This kind of web design works well for anyone who wants to start an online business. If you want to get your store opened quickly, WooCommerce is a great choice as well. This WordPress plugin can be installed and ready in no time at all.
You may change your mind about what kind of theme you want to use for your online store and the way that it looks overall. That is not a problem with WooCommerce, unlike other complicated platforms. You don’t have to spend tons of money to make changes and you can switch up the look of your online store pretty easily.
Making sure that you have the basics when it comes to running your online store is essential. WooCommerce web design gives you the features you need like showing new products, managing your orders, managing your billing, and more. With WooCommerce, you get product filtering, product ratings and reviews, product categories that are easy to manage, and more. The other important thing to note is that there is no limit as far as how many products you can sell or how many images you want to use for every product. Having really good images and lots of them is always a plus when shopping online.
If you’re still not convinced, take into consideration that WooCommerce is built for SEO right from the start. It is made so that you can easily perform SEO on your online store. You will be able to optimize every page if you wanted to. The SEO product details can be easily put in and stored using WooCommerce. The bottom line is that you can spend tons of money on a custom store, or you can have one that looks just as professional and that functions even better with WooCommerce.
Online videos are great for hitting the sweet spot of the ideal combination of information and enticement when it comes to marketing your online business. Videos give you a chance to present the advantages of your business to a potential customer without being boring. People may be too busy to read text, but video-watching tends to sneak in throughout the day. Let’s take a look at how online videos have been hitting the sweet spot:
Video has impact as far as being able to appeal to a person’s emotions. Trends have shown that customers will take the time to watch a video related to a product they are looking for, if there is a video available. Being able to combine visuals with audio in the video makes for more of an impact than just text, and makes it easier to attract someone to buy when they have watched the video.
Online video advertising is perfect for people who are accessing an online store using their mobile devices. Videos can easily be watched on a smartphone or a tablet and they tend to do well among people using a mobile device to shop online. Making sure the video is short will ensure even better results for advertising to those shopping on mobile devices.
The search engines love to see videos. Videos are helpful to many people when looking for something online, and search engines have noticed this and are ranking websites with quality videos higher. Posting videos online helps people find your business when they are looking for what you offer, and search engines are all about helping people find what they’re looking for online.
Considering that more than 1 billion videos are shared on social media every day, it is worth ramping up your online marketing by incorporating videos. People seem to always find time to watch them.
WordPress is your buddy and ready to go on an adventure with you into the world of ecommerce. This web design and development platform is kind of like a loyal dog who is ready to fetch traffic for you and be your companion through the daily ups and downs of your online business. But don’t worry, he will see you through.
Like a playful pup, WordPress is easy to enjoy. Any business owner can quickly become an expert in WordPress. WordPress is always ready to play, just like a furry companion. With the intuitive design of WordPress, you can play around with the software and create pages, categories, choose your theme, and more.
Needing to fetch traffic? WordPress is ready to go after those customers like a dog goes after his or her favorite toys. With its responsive design, WordPress will be showing up where your customers like to shop, such as their favorite mobile devices. You don’t have to create different websites for different devices with WordPress.
Your WordPress website may start out as a small pup, but it is ready to grow into a big and powerful dog. Using WordPress web design means that the site can easily grow as your business grows. You can add literally thousands of pages or posts to the website and it will perform just as well. If you plan on growing your business in the future, this is a must.
Going into the world of ecommerce can be a little scary, so you might want to have a loyal companion by your side who is ready to guide you every step of the way. Your WordPress buddy may have virtual fur, but he is there to fetch, play, and explore with you.
If you have a small online business, you may be wondering how to build credibility and trust so that you can attract lots of customers, and even compete with the big companies that are out there. Starting a business blog is an excellent way to start building a great reputation and to attract people who are potential customers. This is an important aspect of social media advertising that allows you to build more trust without a lot of effort.
There are tons of great benefits to small business blogs. One of the most important things that a business blog accomplishes is it gives the search engines fresh content all the time. That is exactly what the search engines want to see. As long as you are blogging on a regular basis, the search engines always have new content to index. When you use keywords in your blog posts, you are also boosting your visibility on the search engine results pages. Because of these factors, blogging is really good for your SEO.
For a small business, building trust and a great reputation is really important. Blogging gives you an awesome opportunity to be seen as an expert in your industry. When you provide great information and insight in your blog posts, you are seen as someone customers can trust and someone who knows what they are talking about. Establishing credibility this way gives you a good chance of getting more customers taking the actions you want them to take. Don’t worry, you don’t have to know everything about your products or services to write informative blog posts. Any kind of a story mentioning what you are selling helps to build credibility.
Blog posts are shareable, which is another great benefit of blogging. Every blog post can be shared by other people. People can share the post on their social media profiles, they can e-mail it to someone, they can link to your blog post from their website. This is even more great marketing for your business and it further enhances your credibility.
A business blog allows you to create relationships with potential customers, boost your SEO, and generate more traffic for your business without having to put a lot of effort into these things. What’s not to love?
You know that video marketing is everywhere when people are getting ready to press “skip” on a YouTube video ad before they even know for sure that a video ad is going to play. Video ads have become a part of everyday life and some are better than others. Your video ad doesn’t have to be one that people will “skip,” however, just make sure it’s short and hard-hitting. The key to having an engaging video is to make sure that it is made for people’s short attention spans.
Short-form videos have proved to be the best way to go in today’s busy world. There are certain advantages to this, like not having to worry about going too much in depth about your business. Appealing to people’s emotions becomes the most important factor of success in your video marketing. People end up buying something based on emotion. A kid gets excited when they see enticing treats at a grocery store packaged in a colorful wrapper. Adults get excited when they see a cool car and they just want something awesome to drive around. There may not be a logical reason of needing a new outfit or a new car or sugar-filled candy, but we tend to buy based on emotion.
Another thing to keep in mind is that your viewers want to see the personality of your business and videos are a great way to showcase that. Using short videos to show your day-to-day tasks, the thoughts behind the business, the daily ups and downs of your business, and the like, is a great way to create a video that will have impact.
Videos that are shorter have many advantages. They are easy to share, and they tend to be more memorable. We tend to remember short and meaningful parts of video ads. For example, have you ever wondered whatever happened to “Jake from State Farm?” This 30-second ad is arguably one of their best ones, and you will not be surprised to see that Jake from State Farm’s legend lives on today.
The world is your stage and using video marketing is a great way to share your message with the billions of people who are waiting to hear what you say.
What is Web 2.0 and what does it mean to my online business?
Web 2.0 is a concept that refers to the evolution of the web into a platform for users to creatively collaborate and network with one another through applications, communities and new generation technology. The web is no longer made of static, unconnected information silos that have only a single, one-directional voice. We as a global audience now have the ability to share information over this technology, and as businesses, embrace the web as a platform for discovery and cater to its strengths. By utilizing this approach you’re able to connect with a much larger audience for your product or service, interact with your customers, clients and colleagues, and through these various web applications and communities tap into the target market in a proactive but passive way.
Here at iePlexus, we incorporate the technologies of Web 2.0 into effective, affordable programs designed to deliver maximum marketing results for your online business. Our specialty is developing over all exposure through search engine optimization, social media advertising, intelligent press releases, professional content, business blogs and performing blog customization for a comprehensive marketing approach. Feel free to browse our website to learn more or contact us for a free consultation today!