How Your Business Can Crowdsource

crowdsourcing2You are probably saying to yourself, “what is crowdsourcing?”  According to Wikipedia, “Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an “open call” to a large group of people (a crowd) asking for contributions.”

It’s also a concept that many businesses are taking on.  While many are using social media sites like a modern suggestion box, others are actually taking those suggestions and putting them into action.  WLS-TV, Chicago’s ABC affiliate took a look at a Chicagoland company which helps people and businesses connect by crowdsourcing.


‘”This came just at the perfect time,” said Audrey Rowe, stay-at-home mom and artist.

When the economy tanked, Rowe’s suburban design business dried up. But soon she found the Web site where companies post projects so anyone can submit design ideas. A company picked the second design Rowe entered for their logo.

‘It was kind of like winning the lottery. It’s exciting, it’s just a rush,’ said Rowe. ‘And it’s kind of affirmation that you have something.’

Now, Rowe manages the community of designers for Crowdspring part time connecting her with designers all over the world.

‘It’s everybody. It’s college students, It’s grandmothers. It’s a lot of stay at home parents,’ said Rowe. ‘This is a chance for creative types to go somewhere and practice and enjoy.’

‘Social media has changed everything,’ said Mike Samson.

Samson co-founded in the West Loop.

‘The idea is that a large group of people can find the solution to a problem more accurately than a small group of people,’ said Samson.

His co-founder, Ross Kimbarovsky, says as the crowd submits ideas, companies provide feedback so designers can refine and submit more ideas hoping to win the contract.

‘At the end of the day, the buyers on Crowdspring pick their favorite designs. It doesn’t matter where you went to school. It doesn’t matter what your title is. It doesn’t matter who you were. When we bought our logo, it happened to be designed by a janitor,’ said Kimbarovsky.

Rock bands, the pasta company Barilla and LG cell phones have all used Crowdspring for design. It’s part of a growing trend called crowdsourcing where companies are looking for ideas by turning to crowds of people on the Internet.

‘Everybody has their own super power, and if you just put the right team together you can do amazing things,’ said David Kamerer, professor of communications, Loyola University.

Kamerer says an increasing number of companies are turning ideas from social networks into real products or practices.

‘In the old days, the company would communicate outward and the customers would listen,’ said Kamerer. ‘But today it’s a two-way conversation and the customers really collectively have a voice.’

Dunkin’ Donutsis crowdsourcing the idea for its next donut and the computer company Dell has a separate Web site just for brainstorming ideas. On you can follow your suggestions as the crowd improves your idea and see if the company puts it into practice.”


  • Greensboro Press Release Service

    I am looking for a good answer for my question that is how to Value A Small Business. I am so satisfied with your writing here. Thanks for sharing !

  • Design Def

    I liked your article, great successful business examples given here. Crowdsourcing is no doubt, a boon for both the clients and the masses.

    The examples you have picked for the successful crowdsourced techniques practically implemented such as Star Buck & Dunkin Donuts for the food industry & ‘Crowdspring’ for design ideas are simply the best.

  • Ronald Volpe

    I found these great IT and BPO Outsourcing projects that could be very useful if you are looking for new customers

  • Xenia Salcedo

    Has anyone used this site before. It looks great and simple to use.

  • Illa Westlund

    Looks like these guys have plenty of outsourcing opportunities available.


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