It’s important for everyone to be able to express themselves in their own way, which is something that rang true for Web entrepreneur David Inman. ‘Nerd’ culture in particular has become popular and Inman wanted to develop a haven for these so-called nerds, where they could find T-shirts and other products to help express themselves through their sense of style.
With plenty of shirts with Star Trek references, math and science jokes, and sarcastic one-liners on them, David Inman already had plenty of excellent products available for purchase on his website, www.NerdKungFu.com; what he was missing was the right avenue to advertise his product lines. He needed a way to find a customer base that was looking for the types of T-shirts and gifts that he sold on his website, which is eventually what led him to the marketing services offered by iePlexus.
“I did all the research, found some other people that were happy with iePlexus, and figured I’d give it a try,” Inman stated.
Partnering with iePlexus led to the launch of Inman’s blog at www.TheNerdBlog.com, where Inman publishes posts reviewing films, discussing Star Trek, and offering additional commentary on nerd culture.
In the first two months that Inman started blogging with the guidance of iePlexus, he noticed a tremendous spike in his customer base. He was able to get even more exposure to his website through social networks like Facebook and Twitter that were also set up with the help of iePlexus.
“Every retailer thinks their customers are smarter than the average customers, but I think mine actually are,” Inman explained. With assistance from iePlexus, Inman has been able to develop a regular customer base and get his intelligent and funny T-shirts out to people who are looking for exactly what he is selling.
“The customer service and tech support with iePlexus are phenomenal,” Inman said. “If I have questions about keyword phrases for my blog, I get feedback within a week. In terms of not having to worry about what the site looks like or maintaining everything, it’s generally been a positive experience.”