I’ve talked about Snapchat before and how its simple interface led to it being referred to as ‘the next Instagram’. Snapchat was initially only set up to send temporary images and short messages back and forth between its users before expiring. Since its launch and especially in the past month or so, Snapchat has been making some tweaks to their existing formula, partially to add a bit more permanence to its typically temporary interface.
In particular, Snapchat has recently launched Snapchat Stories, which is essentially the ‘Timeline’ equivalent to Snapchat. Posts to Snapchat Stories last for 24 hours, compared to usual Snaps that only stick around for a few seconds once they have been viewed. Facebook has been in the news recent in regards to their upgraded search function that allows for users to easily find any posts that have ever been made by a Facebook user. This has called into question some people’s attitude towards permanency and Snapchat Stories appears to offer a happy medium between the quickly disappearing Snaps and the long-enduring posts on Facebook.
Snapchat introduced the Snapchat Stories function by debuting a variety of commercials that advertise the new feature, partnered with a number of bands and musicians. This is contrary to the way Snapchat has typically been marketed, and may have some implications for the way Snapchat is attempting to turn itself into a useful and marketable spin on the typical social network. For instance, Snapchat Stories’ 24-hour function could be a great way for businesses to send out limited-time coupons.
In addition to Snapchat Stories, Snapchat has also been experimenting with other ways to monetize their brand. For instance, Snapchat wants users to be able to connect with musicians and artists and simply double click their public posts on Snapchat Stories in order to easily purchase music or other products that are coming from those sources. These ideas are still in the early stages, but they show that Snapchat is working towards making themselves into a long-lasting brand.