In a recent update, Facebook made a couple of changes to help make it easier for businesses and their customers to interact without even leaving Facebook. The main parts of the update focused on adding new action buttons that make it easy for customers to place orders, get quotes, and even buy tickets to events without ever leaving the Facebook app. In addition to this, Facebook has added a recommendations feature that will make it easier for people to get recommendations from their friends.
Facebook’s new action buttons make it easy for customers to interact with businesses through Facebook. The Start Order, Buy Tickets, See Showtimes, and Book Now buttons make it easy for customers to make purchases and set up appointments right away through their Facebook app. Other buttons link in with messaging allowing customers to easily get quotes and request bookings through a business Facebook page. All of these buttons make it easy for customers to connect directly to the businesses, performers, and restaurants that interest them.
On top of this, there is a new recommendations feature designed to make it simple for Facebook users to get recommendations from their friends. This feature is focused specifically on allowing users to ask friends for recommendations within certain areas for restaurants, hair stylists, and much more. The feature makes it so that recommendations are then plotted on a map with links to the business page. Users can then visit these pages and use the action buttons to make a booking, buy tickets to an event, or order food to be delivered to their door.
With these new features as a big part of Facebook, many business owners will want to make sure that their business pages have features like these enabled. To do this simply update the call-to-action button on your business page. This can either link to third party apps that can then take orders or schedule appointments with these customers or link to messaging so that customers can contact your business directly. Setting up these buttons is key to building a great relationship with your customers through Facebook.