social media advertising Tag

Our Bang Makes Your Bucks With Social Media Advertising

We all know the popular phrase “more bang for your buck” or “more bang for the buck” or whatever your preferred variation is. Well, this phrase can be turned on its head when an e-commerce business takes advantage of social media advertising. If you’re looking for a way to help make your business become more engaging and ultimately to drive more traffic and sales, social media advertising is the way to go. If you feel overwhelmed by the idea of your own bang making your bucks by handling the social media yourself, let an online marketing company’s bang make your bucks by letting them take care of quality social media advertising.

 

Social media continues to dominate our minds, our souls, our everyday lives, whether we like it or not. With smartphones, tablets, Bluetooth devices, and all kinds of other tech we have gotten used to using, our thirst for information only becomes greater and we give up hours of sleep and important things we need to do because we just can’t escape the grip of our social media networks, enticing us to come in and explore and satisfy our human interests. I’m not saying it’s bad, there is a lot of good that comes from having tons of information right in front of us. We get inspired to decorate our home in a new way or to go for that goal we’ve always wanted to reach but never thought was possible, but now see is possible because we see someone else do it. People are inspiring and interesting and social media allows us to connect with people like never before.

 

Social media is no doubt an important way to get customers excited about your brand and your business. Leveraging social media for your online store is a must. When you take advantage of social media marketing, everything I just said about the gripping power of social media starts to help your business become a success. Video advertising has become the future, as videos have been dominating Facebook, Snapchat, Instagram, and other social media networks. It doesn’t even matter anymore if your video goes viral or not, just having one and having the video reach the right customers means new customers coming to your business and old customers coming back for more.

 

If you haven’t taken advantage of social media advertising, now is the time to check your LinkedIn and Twitter feed to see how big of an impact it makes. Recent studies have shown that people are spending up to 9 hours a day on social media, especially teens. Some say that today’s teens are tomorrow’s douchebags, well, I say that they are tomorrow’s consumers, and the ones worth reaching.

Trends in Social Media Advertising Point to Valuable Changes

social mediaOver the last year, there were many changes in the way that customers and brands interacted on social media. It has now become standard for businesses to build a social media presence for their company that allows customers to easily interact with the businesses they like. Most businesses have found that there are many benefits to connecting with customers on Facebook and other social media platforms.

 

One of the main reasons that social media interactions help to build connections to customers is that these interactions don’t have the same approach as standard advertisements. What this means is that customers are able to see your product in a way that doesn’t make it feel like the product is one that is being advertised. The youngest people advertisers are trying to connect to now are in a different generation than in previous years. This generation is filled with people who are a lot more private and very resistant to advertising. It is no surprise that fun videos and pictures on social media are better for connecting to these customers than other attempts at advertising. Since this generation has close to $44 billion in purchasing power, this is likely to shape how companies interact with customers on social media in the future.

 

If you are looking to set up successful advertising on your social media, you’ll want to make sure that you are able to adjust your technique to make sure that overt advertising takes that backseat. When you work on advertising through social media, you may want to look at trends from this year. Many businesses have had a lot of success with personally connecting to customers through social media rather than targeting the broadest spectrum of your customers. There has also been a lot more success with visual items like videos and pictures. For example, if you are marketing a bed and breakfast, talking about how beautiful your area is in the fall won’t be as powerful as posting pictures of it or even a video tour of the area.

 

At this point, social media advertising is something that should be a part of how you market your business no matter what. Since so many people use information from social media to help them make decisions, putting your products in front of people on social media will be a great way to ensure that you can make sales. You can also set up your business as a reliable source by sharing informative articles and other items that can help customers make decisions on what to purchase.

Scheduling Social Media Advertising Can Help You Stay Focused and Consistent

schedulingWhile social media is a valuable piece of marketing your website online, it is extremely important that you don’t get too far off track while working with social media. Many business owners get caught up in all the features available in social media and soon find that they are posting in various ways all over these different social media platforms. While it is good to be consistently present on social media, it is more of a problem to have your social media focus being divided and potentially confused as you work with too many platforms.

 

One great way to make sure that you can be consistent and straight forward whenever you are marketing your website through social media is to set a schedule for yourself. This will help you divide the time that you have for social marketing between the various platforms and channels you work with. Scheduling specific time to work on your Facebook posts or YouTube videos will help you get something done before moving to another social media site. It is too easy to spend social media time trying to come up with ideas for posts for all your social media, leading one platform or more to become neglected.

 

For small businesses, it can be good to pick and choose which social media channels you are a part of. If you are selling items online, you have to make sure that you have time to focus on your website in addition to the time you spend on various social media platforms. Trying to cover too many channels at once can make it impossible for you to remain consistent on any of the channels you are working with. Start with one or two social media pages you can focus on. In the future, if you end up having more time or money to devote to social media, you can branch out again.

 

Staying focused and consistent is extremely important to making it so that you are able to use social media effectively when marketing your business. You’ll want to make sure that all the time and energy that you put into your social media advertising is something that really pays off. To make this possible, you’ll have to get yourself focused by scheduling out your time and not over committing by choosing to run social media through a whole bunch of different platforms.

Social Media Advertising Requires Strategy to Work Well

social media advertisingMost business owners understand that it is very important for them to have a social media presence so that they will be able to more easily connect with customers and potential customers. Unfortunately, a lot of these different business owners are going onto social media without really having a strategy or any idea of what they would like to accomplish by being on social media. Others are going onto social media and adding information that isn’t particularly helpful to their customers.

 

One of the biggest mistakes that a business owner can make is not having social media to work with at all. By the same token, having social media, but not putting a lot of effort into it can be just as bad. When businesses post ugly pictures or ones that are not great quality, potential customers may choose not to engage with this business. Some business owners post extremely sporadically only reaching out to customers once a month or posting consistently for a week and then not for many weeks after that. To get social media to work for your business, you need to be constantly posting and engaging with anyone who comments on your posts as well.

 

A great way to start out with social media is to pay for a bit of social media advertising or even get social media pages professionally built for your website. This can get you started on the right path toward making sure that you are able to have social media pages that are a lot more successful. Spend just a bit of time working with the social media pages that are built for you and set aside time specifically for posting on social media each day. You’ll feel better with a strategy in place to make sure that you are able to engage with your customers on a regular basis.

 

Consistency and strategy can be the most important tools that will help you to get your business out into the world. You’ll love being able to spend a good amount of time learning about the different tools for your business and learning to post for your customers. It can be hard maintaining consistency, but remember that posting on social media doesn’t mean that you have to come up with new content each day. You can always share articles that are relevant to your customers or even inspirational quotes for the day. What’s most important is finding the right way to connect with your customers through social media.

Follow Your Customers To Where They Love To Tweet, Share, and Watch

As social media has been exploding, people have been looking to their favorite networks to fulfill all of their daily living needs, whether booking a hotel, ordering food, or upgrading their electronics. In today’s digital age, we are all looking to social media for the opinions and things that matter most to us. It is no wonder that so many marketers are following their customers to their favorite places to tweet, share, and watch. The importance of advertising on social media has only been growing, as social media keeps exploding.

 

Customers are spending more and more of their time on social media platforms, and getting in on their conversations is an important part of marketing your online business. Whether you are posting videos or creating a company Facebook page, customers can easily be reached on social media, and you can connect with them on a more personal and emotional level.

 

In just a few short years, advertising on social media has gone from close to nothing to billions of dollars being spent on it. It is estimated that billions of people across the world use social networks like LinkedIn, Twitter, and Facebook. Advertising on social media can be very precise and targeted, reaching exactly the customer who will most likely be interested in your particular product or service.

 

Getting into the game of social media is surely worth it, and it doesn’t have to be overwhelming. If you don’t have time to regularly post updates about your business on social media, you can find a marketing company that will create social networks and keep them updated for you. Social media advertising is great for building business recognition and helping customers get more acquainted with your business in a fun way. Plus, every post that you put out there is an opportunity for someone to become a paying customer. Every blog post, image, and video is a chance for someone to react and to visit your website.

 

Making your business more human is easy to do with social media advertising. People want to do business with other people, not with companies. When you make your business human through social media, people will be much more likely to purchase something, as they will enjoy interacting on a personal level.

 

 

 

Additional Twitter Characters May Be Helpful for Social Media Advertising

twitterTwitter has been testing an increase in Twitter characters since September, but now it is official, Twitter is going to be rolling out these longer tweets to most of their users. While there has been some backlash about the addition of characters to Twitter tweets, Twitter has decided to move ahead with the increase in character limit from 140 to 280 characters. It seems the initial reaction to the character increase was overblown as the change in characters hasn’t done much to change the overall look of Twitter.

 

Many users worried initially that the change would be one that would ruin the short concise tweets that make Twitter what it is. During the testing phase of the 280 character limit, Twitter looked closely at the tweets that were being produced. They found that just 5 percent of tweets sent by people in the test group were longer than the traditional limit and that only 1 percent of these used all 280 characters. The people who could tweet with more characters during the test were able to pick up more followers, received more likes and retweets, and spent more time on Twitter than other users. This is the reason that Twitter decided that the increase in the limit was a success.

 

What does this mean for business owners who are using social media to market their businesses? Mainly the increase in the number of characters will allow you the same benefits that Twitter saw with its testers. You’ll have more characters to use while you are tweeting so you’ll be able to more easily engage with customers and connect with them as you tweet about your products or the services that you offer.

 

If you haven’t started using social media to market your business, now is the perfect time to start. Social media advertising is a great way to engage with your customers and to respond to questions or concerns that may arise. Since social media is used mostly by people in the younger generations, reaching customers through social media can be especially important if the products or services that you offer are targeted at these individuals. Setting up a social media account and using this to touch on topics that relate to your market is a great way to draw attention to your website.

Online Video Advertising Can Help Your Small Business Grow

online videoWhen businesses first began using videos to market themselves on the internet, it wasn’t clear where this would go in the future. Now that much of internet time is spent watching videos, it is understandable why more and more businesses are beginning to target their customers through online video advertising.

 

Using video as a marketing tool can be as substantial or limited as you want it to be. A small online business might want to start out by just putting a video on the landing page of their website. This is beneficial since people coming to your site will be able to watch a short video and learn what your company is about in a way that makes them more likely to absorb the information. Eventually, you can expand this marketing out adding more videos to your website and perhaps sharing them on YouTube and other social media platforms.

 

Many small business owners find that video is a great way to connect to their customers and make contact with them on a regular basis. In addition to videos on their own website, they can share videos on their Facebook page or even on Snapchat and Twitter that can help them connect to customers. For example, a person with a website selling RC drones might post a video of them flying one of their drones and doing certain tricks with it. This entertaining video will likely be shared by potential customers on social media allowing the business owner to get this product seen by many more people.

 

When you are marketing your business this way, you’ll be able to connect to customers and especially younger customers far more easily than if you are trying to pursue these customers through other avenues. Since each social media platform is different, make sure that you tailor these videos to the platform you’re displaying them on. For any video you use to market your business, try to grab people’s attention in the first few seconds as this makes it more likely for people to watch the videos all the way through.

Twitter Announces Change to Character Limit

tweetsWhile there have been many changes to Twitter in recent years, the character limit that they started with has stayed the same. Until now. Twitter just announced that they are currently testing a change that will double the character rate for a select group of Twitter users. This change is intended to make it easier for users to enjoy Tweeting.

 

Twitter’s test of this new character limit is because of how difficult the 140 character limit can be to users. After doing some research, Twitter discovered that in languages like Japanese and Chinese tweets were on average a lot shorter. A big part of this is that in languages like these a single character may represent a noun. Since the English language and others like it typically require at least five letters a word, more tweets in these languages hit the 140 character limit.

 

While Twitter seems focused on providing English speakers with less frustrations while tweeting, many users are outraged that Twitter has chosen to focus on changes to the character limits to tweets rather than focusing on more important issues within the social media platform such as abusive accounts. Twitter users seem to feel that its time would be better spent trying to change the toxic environment of Twitter. The character limit change may be welcome to some, but it isn’t the change that many users feel will make Twitter easier to use.

 

One good thing that could come out of this character limit change might be allowing business owners more room to express themselves when connecting with customers. If you’ve ever tried tweeting about a certain product or sale and felt limited by the number of characters, you can see how this might be beneficial. It is possible that 280 words could help make social media advertising a bit easier in some cases.

Avoiding Common Pitfalls of Social Media Advertising

social media advertisingWhile most business owners can agree that social media is a great way of marketing a website and connecting to customers, many aren’t doing their social media in a way that is beneficial to them. A lot of business owners simply join Facebook and Twitter and then expect that these pages will get people coming to their website. Social media requires a greater level of commitment than this.

 

There are many pitfalls to social media that business owners fall into from the start. One of the main ones is that people get impatient. They expect that once they create social media pages they’ll immediately be connecting to customers who will want to purchase products and services. Very little with marketing happens overnight, so starting a social media campaign requires some patience. Don’t be disappointed if you don’t see sales coming from social media connections right away.

 

Another big problem with the way that people use social media to market their website is that they are very inconsistent. When people visit a Facebook or Twitter page for an active business, they expect to see posts that have appeared within the last month. Too many business owners using social media will post a few times and then not again for a long while. It isn’t enough to just post about your current sales and then wait months to post again. Take some time to create posts or link to blogs that you have written. This will make it clear to anyone visiting your social media that you are still in business.

 

Since social media advertising is a powerful way to promote your business, it is important to set up social media pages that can help you interact with customers. If you don’t have the time to devote to posting on social media and setting up different pages, be willing to look for help. You can hire companies or individuals that will help you to get social media pages set up and to make sure that there are regular posts showing up on these pages.

Images on Social Media Transform Social Media Marketing

social media imagesAs modern social media has begun to shift to focus much more heavily on engaging images, those marketing products or online websites have had to adjust what their social media marketing looks like. Namely, getting images of your products out onto social media seems to be the best way to generate likes and shares. This is all about getting people to connect to your products emotionally through the use of images.

 

Many companies using social media are finding that they have much more success with social media marketing when they post images on their social media sites. Data shows that social media users naturally focus more on posts with images and are more likely to ignore posts that are text only. Consider adding some compelling images to your next social media post so that you can start to benefit from the power of images in social media.

 

Another key to marketing products is to keep from being the only one posting about your product. A lot of businesses have found success when customers have posted images of themselves using or wearing an item that they have purchased. In some cases, it can even be beneficial to give away certain items to bloggers and other social media promoters who will then write about your product and post images. This is just one more way to attract a wider group of individuals to your company.

 

As businesses have been using social media for years now, it has become clear that connecting to customers through social media can be a great way to generate sales and to encourage the growth of your customer base. Using compelling photos and text in combination is typically the best way to get more people liking and sharing posts that you put out on social media. Photos and storytelling can be one of the best ways to connect with customers and to get them interested in your product or services.