This week Facebook launched a new feature to add color options that can show up behind text-only posts. With their new update, some people are going to begin seeing a lot more colorful posts appearing on their news feed as their friends share statuses with new color schemes. The idea of this new color addition is that these colors will help to make text only posts more visually appealing.
For now, the update is only going out to Android users, but soon the feature will be released to iOS and web browsers as well. Users who have access to the new feature will be able to write their posts as they always did, but they will notice a color menu appearing under the box that they can type their post into. By selecting one of these colors or color gradients, the user will be able to have this color background appear with their post.
While the feature will not work with links, pictures, or videos, it does open up a wide range of options for those who are posting text-only statuses. Users will be able to select from a range of colors including the standard white as well as yellow, yellow orange gradient, red orange, green blue gradient, pink purple gradient, and grey. Facebook’s purpose is to make it so that text-only statuses don’t end up getting lost in the sea of links and videos that are being shared on Facebook.
Beyond just keeping these statuses from getting lost, Facebook is probably hoping to make it so that users are more interested in posting text-only content on their site. Over the last several years, they have seen a significant decrease in the number of original sharing posts that have appeared on their site. Since many users like to use Facebook as a way of keeping track of what their friends are doing, encouraging these kinds of posts rather than viral videos and news shares just makes sense. Whether the colored text-only posts significantly increase the number of posts like this remains to be seen.