You know that video marketing is everywhere when people are getting ready to press “skip” on a YouTube video ad before they even know for sure that a video ad is going to play. Video ads have become a part of everyday life and some are better than others. Your video ad doesn’t have to be one that people will “skip,” however, just make sure it’s short and hard-hitting. The key to having an engaging video is to make sure that it is made for people’s short attention spans.
Short-form videos have proved to be the best way to go in today’s busy world. There are certain advantages to this, like not having to worry about going too much in depth about your business. Appealing to people’s emotions becomes the most important factor of success in your video marketing. People end up buying something based on emotion. A kid gets excited when they see enticing treats at a grocery store packaged in a colorful wrapper. Adults get excited when they see a cool car and they just want something awesome to drive around. There may not be a logical reason of needing a new outfit or a new car or sugar-filled candy, but we tend to buy based on emotion.
Another thing to keep in mind is that your viewers want to see the personality of your business and videos are a great way to showcase that. Using short videos to show your day-to-day tasks, the thoughts behind the business, the daily ups and downs of your business, and the like, is a great way to create a video that will have impact.
Videos that are shorter have many advantages. They are easy to share, and they tend to be more memorable. We tend to remember short and meaningful parts of video ads. For example, have you ever wondered whatever happened to “Jake from State Farm?” This 30-second ad is arguably one of their best ones, and you will not be surprised to see that Jake from State Farm’s legend lives on today.
The world is your stage and using video marketing is a great way to share your message with the billions of people who are waiting to hear what you say.