video marketing Tag

Fast Forward To Success With Video Marketing

If you are anything like me, you scroll to the bottom of a page of text to see how long it is before you start reading it, or you look at how long a video is before you start watching it. A shorter block of text or a shorter video instantly gets more points because you are short on time and you don’t want to get into something that will take too long to finish.


Anything that can speed up the process of getting to know a product and buying a product is good in today’s fast-paced world. Short and to-the-point copy is great, and videos are even better. Everyone is busy and no one has time to figure out what it is that you are selling or how exactly the product or service works. This is where videos come in, they save a lot of frustration and hassle for the customer by letting them know why they need your product or service up-front and quickly.


Videos have numerous benefits and they will surely give you a leg up when it comes to fast-forwarding your online success. You have probably heard about how video marketing can boost your search engine rankings, get you more exposure, build trust, and get you more sales. The bottom line is that you can build true value with video and you can’t do that with other channels. If your video is short and meaningful, you can draw viewers in before they rush out of your online store.


Enough about the benefits of video, it is time to take action. Creating your own videos or hiring a marketing company to create them for you is a nice way to get your feet wet in the world of video marketing. Who knows, you may find something meaningful in the water.

Be The Caring Friend, Not The Pushy Salesperson With Video Marketing

The bells have been rung, the relatives have shuffled in and out of the house, the carols have been sung, the decorations have been put away or have stayed up in hopes of keeping that festive mood going into the new year. You are now back to reality and looking at the new year from a fresh perspective and probably taking a hard look at your finances, your business ventures, and all of your other endeavors. You may have started an online business or are hoping to breathe some new life into your current online store. Whatever the case, taking a solid look at the best marketing strategies for the new year is a great way to get back to business.


You may have tried different marketing strategies for your online store in the past year and you are probably curious about the best strategies for the fresh start that you now have. One strategy has been clearly effective in the past year and is only blowing up even more and that strategy is video marketing. Taking a hard look at the benefits of video marketing for your online business is definitely worth it for numerous reasons.


Video marketing has many powers to make your online store way more attractive to customers. There have been many studies done on the way that video captures attention, for example. People don’t want to have to make their way through a long page of text or yet another pushy e-mail. A video is a much more interesting way to present your services or products as the customer’s friend rather than their salesperson. Establishing an emotional connection is another powerful reason to use video marketing. Even really good copy rarely makes people tear up, but there is something about watching a video that makes people instantly relate to your business. Videos make people laugh or cry much more easily than text.


Of course, getting your website noticed by the search engines is super important, and video really wins there. Video is great for organic website traffic, as it has been known to increase the number of people linking back to your website, drive more website visits, and higher click-through rates. People also tend to view videos as very valuable and they often will pay more for your services and share more details about themselves when you use video. It makes your business appear more professional and like something worth looking into.


As you are looking back on last year’s successes and maybe a few disappointments, I would encourage you to explore the benefits of video marketing as an important part of your revamped marketing strategy.

Plan on Adding Video Marketing to Your Tactics in the New Year

video marketingWith the end of the year drawing closer, now is a good time to start reevaluating the types of marketing tactics you used over the last year and determining how effective these were. You may discover that many of the tactics that you used were greatly beneficial, while others may not have had any noticeable effect. Taking the time to reevaluate at the end of this year will help you start the New Year right as far as your business goes.


If you’re interested in trying out some new types of marketing this year, you’ll definitely want to start thinking about using videos to market your business. Whether you purchase professionally built videos or make your own, these are proving to be very important to marketing online businesses. While many people have difficulty getting customers to read written content, videos are able to retain 37% of their audience all the way through to the end. This means that if you really want people to hear what you’re saying, videos are the way to go.


When you start using videos to market your business, don’t limit the videos to just staying on different pages of your website. While these are very beneficial sitting on website pages, you can increase the benefit of these videos by sharing them on social media and putting them on YouTube as well. This will get your videos seen by more people who may be interested in your business.


With a bit of video marketing in the New Year, you’ll likely be able to start seeing more visitors heading over to your website. Take some time to learn a bit about this type of marketing and then purchase some videos for your website or build some yourself if you have the tools to do so. You’ll be able to use these videos to explain your business, show off new products, and hold the attention of your audience with ease. Staying on top of this type of marketing will benefit your business in 2018.

Video Marketing Can Increase Customer Engagement

video marketingAs you are working on marketing your website, one of the great ways to improve the way your site is presented is to add videos into the main pages of your website. It is a good idea to place videos on your main landing page and on other pages as well just because these are items that make your website a lot more appealing to customers coming to your website. Customers love seeing videos on social media and directly on your website and typically love watching these videos.


Most of the videos that go onto a website are known as explainer videos. These are very brief videos that work to explain a larger concept in a way that is easier for customers to absorb. The videos condense a lot of information that might be challenging to understand into something that can more easily present the information. The main benefits of this kind of video is that videos tend to increase customer engagement, getting them not only to remain on the site to watch the video, but then to continue looking at other content on the website.


Getting customers engaged and interested in what you are selling on your website is one of the most important steps towards getting them to buy items from your business. The longer customers stay on a website, the more involved they get when it comes to looking at all the products and learning more about your business. A video can make it a lot easier to convert anyone looking through your website to a customer.


With the right kind of video marketing, you’ll be able to make it so that your customers are more likely to purchase items from your website. With so much competition online today, it is important to do what you can to make your business stand out. Adding snappy, short, and entertaining videos to your website can really help to set you apart from the crowd. Consider spending some of your marketing dollars on these types of videos so you can work to market your business better.

Follow Your Customers To Where They Love To Tweet, Share, and Watch

As social media has been exploding, people have been looking to their favorite networks to fulfill all of their daily living needs, whether booking a hotel, ordering food, or upgrading their electronics. In today’s digital age, we are all looking to social media for the opinions and things that matter most to us. It is no wonder that so many marketers are following their customers to their favorite places to tweet, share, and watch. The importance of advertising on social media has only been growing, as social media keeps exploding.


Customers are spending more and more of their time on social media platforms, and getting in on their conversations is an important part of marketing your online business. Whether you are posting videos or creating a company Facebook page, customers can easily be reached on social media, and you can connect with them on a more personal and emotional level.


In just a few short years, advertising on social media has gone from close to nothing to billions of dollars being spent on it. It is estimated that billions of people across the world use social networks like LinkedIn, Twitter, and Facebook. Advertising on social media can be very precise and targeted, reaching exactly the customer who will most likely be interested in your particular product or service.


Getting into the game of social media is surely worth it, and it doesn’t have to be overwhelming. If you don’t have time to regularly post updates about your business on social media, you can find a marketing company that will create social networks and keep them updated for you. Social media advertising is great for building business recognition and helping customers get more acquainted with your business in a fun way. Plus, every post that you put out there is an opportunity for someone to become a paying customer. Every blog post, image, and video is a chance for someone to react and to visit your website.


Making your business more human is easy to do with social media advertising. People want to do business with other people, not with companies. When you make your business human through social media, people will be much more likely to purchase something, as they will enjoy interacting on a personal level.




Increase in Video Consumption Shows Why Video Marketing is So Important

video marketingIn recent years, the internet has become a place that increasingly encourages businesses to thrive. More and more online businesses have swollen the ranks of online website’s that are available. Being able to find the right ways that you can improve your business on the whole and make it more accessible to customers visiting your website is essential in making it so that you stand out from the crowd and show that your website is different from your competitors.


One of the best ways to make yourself stand out and to bring business to your website is to add a good amount of video advertising to the way that you advertise your website. You can post videos on your website itself and also on many of the other sites to make it so that people are able to find information about your business. Many business owners find that social media is a great place to try out this kind of marketing. Trends are showing that more shoppers are watching videos online than accessing any other type of content. In fact, after watching a video advert, 46% of viewers will act on the information given in the video. This just shows how much more influential this type of content is.


When you start to use this type of marketing to advertise your website, you may want to start by posting short videos on your website itself. A one minute video on the landing page of your website can give customers all the information that they need about your business far more quickly than many paragraphs of content telling them about it. Since videos are more attractive, customers will also be more likely to listen to your story and learn about who you are.


Starting a good video marketing campaign will be helpful to making it so that your website is a lot more successful. You can begin by having a website built on the homepage of your website. After this, you may want to branch out so that you are sharing different videos on social media and even on YouTube. Since there are many ways that potential customers can now discover these videos, these will be great low cost options for attracting more people to your website.

Stop Selling And Start Connecting With Video Marketing

Videos have been exploding all over the internet and eagerly shared through social networks, online news sources, and all over the web. A video provides the kind of glimpse into a business that customers will take notice of, and it’s no wonder that videos are everywhere these days, whether you are reading a news article or you are shopping online. There are numerous benefits to using video marketing. Even videos that are less than a minute long can tell a story in a way that grabs hold and doesn’t let go.


In today’s busy world, customers are constantly being bombarded by information that they just don’t have time to fully make sense of, and it is easy for them to get lost in a sea of long paragraphs. Giving customers a fresh distraction with video marketing is a great way to break out of the clutter and grab their attention. Videos can easily be just as informative, if not more informative than text and images on a website.


Taking advantage of video marketing for your business means giving your customers an easy way to understand what your business is all about and why they should consider it. Customers often find themselves learning a lot more with a video than what they learned by reading through a bunch of long paragraphs. With a video, they can find out what your brand is all about in much less time, and in a way that is really fun and exciting.


There are so many powerful reasons to use video marketing, and any wise business owner will be among this first to get in on what everyone is talking about. Videos are great for boosting conversions. When you connect with customers in a much more personal way by telling a visual story, you can get them to go from just being a visitor to someone who is enthusiastically buying something.


Vision is considered our most dominant sense, and video marketing means taking full advantage of moving images that will surely capture people’s attention. Think about the last time you were distracted by a video when reading through a long online news article. You were probably intrigued by the video at some point while making through some long paragraphs and then got drawn into the story as you played the video and saw the words in action.


Building a personal relationship with your customers is key, for both long-term and short-term success. A video makes your business real to potential customers, and they can connect with your business on a much more personal and emotional level. Instead of just throwing products in someone’s face, a video creates a bond with your business and lets someone see the true meaning behind it. When you are ready to stop selling and to start connecting with your customers, consider video marketing.

Online Video Advertising Can Help Your Small Business Grow

online videoWhen businesses first began using videos to market themselves on the internet, it wasn’t clear where this would go in the future. Now that much of internet time is spent watching videos, it is understandable why more and more businesses are beginning to target their customers through online video advertising.


Using video as a marketing tool can be as substantial or limited as you want it to be. A small online business might want to start out by just putting a video on the landing page of their website. This is beneficial since people coming to your site will be able to watch a short video and learn what your company is about in a way that makes them more likely to absorb the information. Eventually, you can expand this marketing out adding more videos to your website and perhaps sharing them on YouTube and other social media platforms.


Many small business owners find that video is a great way to connect to their customers and make contact with them on a regular basis. In addition to videos on their own website, they can share videos on their Facebook page or even on Snapchat and Twitter that can help them connect to customers. For example, a person with a website selling RC drones might post a video of them flying one of their drones and doing certain tricks with it. This entertaining video will likely be shared by potential customers on social media allowing the business owner to get this product seen by many more people.


When you are marketing your business this way, you’ll be able to connect to customers and especially younger customers far more easily than if you are trying to pursue these customers through other avenues. Since each social media platform is different, make sure that you tailor these videos to the platform you’re displaying them on. For any video you use to market your business, try to grab people’s attention in the first few seconds as this makes it more likely for people to watch the videos all the way through.