Early Wednesday morning, eBay, the largest online marketplace, announced they would launch a new online digital magazine called The Inside Source. The magazine is designed for shoppers and will feature the insights and stories based off of what the 89 million users are currently searching for, along with what they are buying and selling on eBay. Each day, The Inside Source will feature several sections which will provide snapshots of real-time most-watched merchandise and most searched terms, along with fresh articles, analysis, and opinions from eBay community contributors.
“Imagine that every day, every person in the United States tells eBay what they want,” said Alan Marks, Senior Vice President of Global Communications for eBay. “That’s the power of how many searches occur on eBay every day. Now add insights gleaned from almost 200 million live product listings, the stories of more than 25 million sellers and the several million purchases people make each day on eBay, and you get The Inside Source – a perspective on shopping trends, pop culture obsessions and the stuff people love, that only eBay can offer.”
Meredith Barnett, former Director of Digital Media for Lifetime Digital has agreed to take on the task of directing and managing the editorial content and staff. Barnett and the editorial team will not just focus on what’s happening on eBay but will also check in with a large range of other popular topics including fashion, technology, automotive, home and garden, and pop culture.
Barnett is best known for her success at managing myLifetime.com, Lifetime TV’s website focusing on women’s entertainment. Barnett is also co-founder of StoreAdore.com, an internet guide to the best boutique stores around the country and online. The site has been successful so far — probably because of frequently updated blog posts and a search database of boutique profiles of more than 3,000 stores.
“Meredith brings the perfect blend of consumer-focused ecommerce and editorial experience to The Inside Source,” Marks said. “Combining Meredith’s editorial vision with eBay’s insight, our aim is to make The Inside Source an engaging, useful read for people who want to know the latest trends happening in the world`s largest online marketplace.”
Readers of the online magazine will also be able to share their thoughts and opinions on topics by commenting and sharing content through social media platforms, such as Facebook.