When you are having a website designed for you, it is important to make sure that the website design helps to cover the basics of what is required for search engine optimization at the very least. This means having your website be mobile friendly and adding title tags and content to the different pages of your business. Beyond this, your website design should be set up in such a way that you are able to not only get people to come to your website but to actually make them into customers.
One big part of this is stepping beyond search engine optimization and working with some conversion rate optimization. This is basically a technique that gets into the smallest details of your website, setting the site up so that you are able to acquire new customers or generate leads from the people coming to your site. The way the site has been designed can change the way people respond to it. There are very small details that you might not even think about that can make a big difference in the way that people interact with your website.
While it is good for your website design to be simple, there is a difference between it being simple and plain. A site that doesn’t include any images and sticks to a very basic look on the whole, may not be one people want to interact with. Also, where you place items on your website is important. Links to your shop pages or even to individual categories of products should be easy for visitors to locate quickly. In many cases, a video can also be very helpful to increasing your conversion rates.
To get the most out of your website design and to make sure that each detail is considered while the website is being built, you might be best off investing in professional WordPress web design. When someone who knows what they’re doing builds your website, you’ll be able to meet simple SEO requirements and more specific conversion rate optimization set up for your website. With both these elements considered, you’ll have a better chance of success with your website.