The concept is interesting, just think about it. Right now, if we were go onto Google Maps, we would pass millions of billboards, without dated opening movie dates, telling us what channel to watch for our local news, and which car dealership is nearby. Now those billboards can be replaced with real time advertisements. This would allow advertisers to be able to select any location on Google Maps for Google Ad’s.
ReadWriteWeb, has found a patent from Google for the real time ads.
It makes perfect sense for the owner of a local coffee shop to advertise through this system, but in this patent, Google also describes an advertising auction. Does that mean that a rival coffee shop could also bid for ad space on the virtual image of a competitor’s store in Street View? Chances are this isn’t quite what Google has in mind, though it could definitely be a possibility. Instead, it looks like Google could potentially identify some billboards and banners in Street View images and then replace these real-life billboards with virtual ads from the highest bidders.