Twitter has launched it’s advertising platform, which many have been anticipating for months. Obviously, Twitter has to make money some how and today is the day that ad’s are introduced to the site. And like Biz Stone said back in November, “It’s going to be amazing.” The best part seems to be that the ad platform seems to be well liked in the first hour of it’s debut.
Unlike most ad’s which can take up plenty of room, ad’s on Twitter come in a small box underneath a tweet, saying “Promoted by…” which will come up in search results. In all honesty, it doesn’t take up to much room and doesn’t make the site look awful, however it’s still noticeable, which is good news for businesses that are going to want to jump on board.
“Over the years, we’ve resisted introducing a traditional Web advertising model because we wanted to optimize for value before profit,” said Biz Stone in a blog post this morning. “The open exchange of information creates opportunities for individuals, organizations, and businesses alike. We recognized value in this exchange and planned to amplify it in a meaningful and relevant manner.”
Eventually, the “Promoted Tweets” will make their way through the Twitter.com stream along with third party applications such as Siesmic and Tweetie, which is now ownedby the social network. Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America are just a few of the companies who are participating in Twitter’s first phase of the new ad system. They companies are able to bid on keywords to actually be able to sponsor a certain tweet. Mashable.com reports, “later on Twitter intends to launch a “resonance score” metric that will judge how much reach and impact individual sponsored tweets have, based on favorites, retweets, and views.”
The company says they hope they the roll out will be a success and that it will be accepted wide by it’s users, and depended on how it works, small and mid-sized businesses will also be able to participate in “Promoted Tweets.”