Making sure your online marketing strategy is in line with today’s digital landscape is an important thing to do. You may be wondering what works in 2018 and what will give you the best results. There are the posh new digital marketing strategies, and there are the old favorites, the strategies we know and love. When it comes to the newcomers, here is a breakdown of the best methods to use right now.
Business blogs have been really big this year. Creating a business blog can give you a chance to incorporate your keyword strategy as you use keywords in your blog posts, and it is a great way to get the word out about your business and why people should care without being pushy. Blog posts give you the chance to inform and entertain, and they offer lots of value for your customers and potential customers.
Keeping your mobile audience in mind is also something to really consider this year and into the future. The number of people browsing the internet on a mobile device is continuing to rise. One study has found that as many as 93% of people are on the web using a mobile device. Making sure these people have a great experience on your website should be a priority.
Incorporating online video advertising is another thing to consider. Businesses that use video marketing as part of their strategy see faster growth of profit than those who don’t use video marketing. Videos are really big with people shopping online and something to consider to meet your shoppers’ needs.
Keeping these digital marketing strategies in mind, you will be able to welcome the posh newcomer strategies to your online store and keep the old favorites around as well.