Facebook’s most recent endeavor was launched for iOS on Monday; it’s a news reader application called Paper and it’s the first release from Facebook Creative Labs, a section of the company that is dedicated specifically to launching mobile apps that integrate Facebook in new and interesting ways. Thus far, the application is receiving positive reviews, integrating functions from Facebook and similar news reader apps like Flipboard and Feedly, while being packaged with an attractive and functional design.
One thing that’s particularly interesting about Paper’s design is that it lacks buttons. Instead, the app relies on swiping motions and phone tilts. The news reader will integrate both the News Feed of a user’s Facebook page as well as a variety of content sources such as popular blogs and news websites, which will allow Paper users to easily read or view all of the content and news that they are interested in.
Early reviews of Paper have been overwhelmingly positive, with some news sources even claiming that Paper could become a replacement for Facebook itself, due to the sleek way it integrates the News Feed and other useful information into one high quality application. Though Paper lacks some of the full features of Facebook, such as Events, it still includes most of the things that Facebook can do.
Not everyone is excited about Paper, however. In particular, a startup known as FiftyThree is upset about the name. Their own drawing application is also called Paper. However, their only trademark is for ‘Paper By FiftyThree’ rather than ‘Paper’ itself and it appears that the two companies are in a bit of a spat over the name. FiftyThree has attempted to trademark the name ‘Paper’ but this may be a legal loophole that allows Facebook to stick with the name.