Since social networks began to expand outside of their initial target audience, simplicity has been something that many companies have focused on. Twitter only allows users to have 140 characters to communicate messages to their friends; Snapchat only allows users to look at their pictures for a few seconds; even Facebook and other major social networks have gone through major changes in order to make themselves more accessible to new users. Yet none have been quite as simple as the new hot social messaging application known as Yo.
Yo is about as simple as it comes — it simply allows users to send a single greeting to their friends: “Yo.” The application says that this greeting is all-encompassing and can be sent to friends if you want to say ‘good morning’ or ‘thinking about you’ or ‘are you awake’ or anything in between. Though the basic premise of the app seems pretty silly, Yo has already garnered $1 million and its creator has relocated from Tel Aviv to San Francisco, where the social media industry is booming.
The creator, Or Arbel, believes that there are many potential uses for his admittedly simplistic app. Companies like Starbucks could send a “Yo” when your drink is ready or airlines could send a “Yo” when it’s time board one’s flight. The app was launched on April Fool’s Day this year and is only recently beginning to surge in popularity, already with over 50,000 users who have sent out nearly 4 million Yos. Arbel believes the efficiency of Yo is its true selling point (it takes 11 taps to send “Yo” in WhatsApp, while it takes only 2 taps to send “Yo” in Yo). Still, some people are highly critical of the app’s simplicity and it remains to be seen whether the application will take off.