Twitter has long been a venue for celebrities to interact with their fans for a number of reasons. Celebrity Twitter accounts can be followed without having to follow back and Twitter has a useful ‘verified account’ feature that’s able to ensure that a Twitter account is the real deal rather than an impersonator or anything else of the sort. Last year, Twitter made its interface even more accessible for celebrities by offering verified accounts special filters that would allow them to interact with other verified profiles.
Not wanting to be left in the dark, there were also rumblings around this time last year that Facebook was working on their own private tool for celebrities, which would make it easier for them to communicate with fans through the popular social network. After this was leaked, there wasn’t much additional information regarding this potential service until just recently.
Today, Facebook announced that they are finally releasing their application for celebrities, known as Mentions. Mentions is a Facebook app specifically geared towards celebrities to help them post messages, photos, and videos to their fans, as well as make it easier to see what people are saying about them on the social network. These features seem to emulate existing features that Twitter has, which have helped to make it so popular for celebrities to use. Mentions can be used by anyone with a verified Facebook page, though its overall usability may be extended in the future.