The nature of social networks, likely due to their easily-bored user base, is to constantly be changing and evolving, in an attempt to provide users with the most intuitive design and the most useful features. Over the past few months, Twitter has made a number of relevant, interesting tweaks to their interface for these reasons. Back in June, they announced a small but well-received change that allowed the social network to support the sharing and viewing of animated GIFs on Twitter’s website, as well as on Android and iOS platforms.
Then in September, Twitter announced that they would be adding a “Buy” button, which would allow users to make direct purchases from tweets. Users can easily hit the button, enter their billing and shipping information, and complete a transaction in only a few taps on their phone. They have partnered with a number of artists, brands, and charities that will be able to sell products with this button; the list will be expanding as time goes on. This is Twitter’s first dive into a commerce-related situation, something that Facebook has had available for quite some time.
Most recently, Twitter managed to find another way to do something similar to Facebook. In an effort to make it a little bit easier to tweet on Twitter.com, Twitter moved their “what’s happening?” box, where you can enter a tweet, to the top of users’ home timelines. It was previously available on the left-hand side, but Twitter determined it would be easier for their users to tweet in this new location. A number of social media bloggers have noticed that this movement makes Twitter look a whole lot more like Facebook, which also features its status bar in the same place.